New Venture & Launch Plan
In this assignment, you will continue your research and planning to design and implement a new product
or service. Based on the innovative “big idea” and the vision that you developed in Assignment 1, you will
now write the sections that describe your launch strategy, business model, and financial plan.
INSTRUCTIONS
For Assignment 2, you will create a Launch Plan paper. It will describe your launch strategy,
business model, and financial plan. Your paper will be at least 4 pages long.
In Assignment 2, you will complete the following four sections of your Business Plan:
§ Section V: New Concept / Business / Nonprofit Launch Strategy
§ Section VI: Impact on the Business Model / Business Mode / Organization Structure
§ Section VII: Revenue Streams / Operational Strategy
§ Section VIII: Financial Structure and Costs / Financial Plan
Continue to use the same big idea that you used in Assignment 1. As before, you will follow the
instructions in ONE of the three Options below and you will continue to work with section that matches
your chosen Option.
New Venture & Launch Plan
Option A – INTRAPRENEUR
NEW CONCEPT LAUNCH STRATEGY
o What are the key business objectives for the project?,
o What strategies will be used to meet those business objectives?,
o In what time frame will the objectives be met? Specify months and years for the time frame.,
o What are the key activities needed to launch the product or service?,
o What are the key resources needed to launch the product or service?,
o What are the distribution channels – i.e., how will the customers access the product or
service?,
JWI 575: New Business Ventures and Entrepreneurship
Academic Submissions and Evaluation
© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be
copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This
document is subject to change based on the needs of the class.
JWI 575 – Assignment 2 (1246) Page 2 of 8
IMPACT ON THE BUSINESS MODEL
o How complementary is the new product or service line with the company’s existing products
or services? What does the new line add that will benefit existing customers? How could it
attract the interest of potential new customers?
o What regulations must be complied with, or licenses required, to produce, operate, or sell
your new product or service line?
o How do your values drive your business model?
REVENUE STREAMS
Represents the cash a company generates from each Customer Segment or each type of product or
service.
o After reviewing the competition’s current market price for similar products or services, explain
how those prices compare to the planned pricing for the new products or services?
o Cash flow is king. What payment or collection methods or terms will be used to sell the
product or service? – i.e., cash only, credit only, subscriptions, down payments, net 30,
scheduled payment contracts.
o Describe the various revenue streams. What percentage does each contribute to the overall
project revenues?
New Venture & Launch Plan
FINANCIAL STRUCTURE and COSTS
o Summary Income Statement: Create a 3- or 4-year Profit and Loss Statement summary for
your initiative only, not for the entire company. You can use one of the ProForma
Spreadsheets in your Assignment 2 Resources or create your own.
o Provide a detailed Financial Narrative explaining the research and analysis used to develop
the numbers in the Summary Income Statement.
o Provide a list of the start-up capital expenses to launch the project. These are one-time
costs for the launch, such as buildings, inventory, and equipment, not ongoing
operational expenses.
o Is the existing company providing the funds necessary for launching the new product or
service line? If not, what are the proposed sources for funding the launch?
* * * * * * * * * * * * * * * * * * * *
JWI 575: New Business Ventures and Entrepreneurship
Academic Submissions and Evaluation
© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be
copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This
document is subject to change based on the needs of the class.
JWI 575 – Assignment 2 (1246) Page 3 of 8
Option B – ENTREPRENEUR
NEW BUSINESS LAUNCH STRATEGY
o What are the key business objectives?
o What strategies will be used to meet those business objectives?
o In what time frame will the objectives be met?
o What are the key activities needed to launch the product or service?
o What are the key resources needed to launch the product or service?
o What are the distribution channels – i.e., how will the customers access the product or
service?
BUSINESS MODEL
o What legal structure will be used for this business and why? Use the source below to learn
about your different business structure options:
Research Source: https://www.sba.gov/business-guide/launch-your-business/choosebusiness-structure
o What regulations must be complied with, or licenses required, to produce, operate, or
sell the new product or service line?
o How do your values drive your business model?
REVENUE STREAMS
Represents the cash a company generates from each Customer Segment (costs must be subtracted from
revenues to create earnings).
o After reviewing the competition’s current market price for similar products/services, explain
how those prices compare to the planned pricing for the new products/services?
o Cash flow is king. What payment or collection methods or terms will be used to sell the
product or service? – i.e., cash only, credit only, subscriptions, down payments, net 30,
scheduled payment contracts.
o Describe the various revenue streams. What percentage does each contribute to the overall
project revenues?