Writing Assignment #5: Deducing Theory from Media Content Messaging
Title: A Study of Advertising and Media Effects and the Power of Deduction in Media Literacy
Observation: Emotional appeals are a common tool used by marketers to have interaction audiences and foster a feeling of emotional connection to their business. For example, great scenes of pets and their owners are frequently used in pet meals classified ads, eliciting feelings of affection and pleasure.
General Principle: Emotional pleas have a greater chance of being heeded than logical reasons.
In conclusion, advertisers might also have extra fulfillment advertising their goods or offerings if they are able to set up an emotional connection with visitors via their classified ads. Additionally, customers are greater inclined to help and refer others to a brand in the event that they have a extra emotional investment in it. The uses and gratifications theory (Katz et al., 1974) argues that people utilize media to satiate their emotional needs, which is consistent with this finding. This implies that, when it comes to advertising, viewers are more likely to interact with commercials that appeal to their emotional demands, such as a need for belonging or social connection.
The manner that advertising content material is created has a massive have an effect on on how humans behave. Employing emotional appeals in advertising and marketing allows to establish an emotional bond with visitors, which may additionally increase advocacy and logo loyalty. This is due to the truth that groups that attraction to customers’ emotions are more likely to be embraced by means of them than people who best offer correct records approximately their items or offerings (Keller & Faber, 1993).
To sum up, the deduction algorithm is an effective tool for learning how marketers create information to sway the decisions of consumers. We can get the conclusion that emotional appeals are a successful strategy for advertising to establish a connection with consumers by looking at the observation and general concept. This is extensive for media literacy as it emphasizes how essential it’s far to assess communications critically and recognize how they’re supposed to form our behavior.
References:
Katz, E., Blumler, J. G., & Gurevitch, M. (1974). Utilization of mass communication by the individual. In J. G. Blumler & E. Katz (Eds.), The uses of mass communications: Current perspectives on gratifications research (pp. 19-34). Beverly Hills, CA: Sage Publications.
Keller, K. L., & Faber, R. J. (1993). Consumer attitudes towards advertising: An integrative model of attitude formation and change. Journal of Consumer Research, 20(1), 23-41.