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Science Communicator Example

Your task is to find and share an example of a science or environmental communicator in action. This could be a video, podcast episode, article, social media post, or even a profile or biography of the communicator. Your example should show how they engage the public with science or environmental topics.

You may define “communicator” broadly—this could be a scientist giving a TED Talk, an activist on TikTok, a journalist writing about climate change, or a YouTuber explaining ocean pollution—as long as you can clearly explain why you think it fits.

 Science Communicator Example

Instructions:

1. Find and provide a link to your chosen example.
2. Write a short post (approx. 200 words) that includes:
   • (a) Any background or context needed to understand the example
   • (b) Why you selected it
   • (c) Who the target audience is
   • (d) Whether you think it is an effective or ineffective example of science/environment communication, and any suggestions for improvement

Examples:

• Greta Thunberg speaking at the UN Climate Summit
• An article from National Geographic about coral bleaching
• A podcast episode from Ologies by Alie Ward

Requirements:

• Length: Approximately 200 words
• Be sure to proofread—grammar and spelling count!
• Science Communicator Example

• What is the example of science or environmental communication you’ve chosen?,

• What background or context is needed to understand it?,

• Why did you select this example?,

• Who is the target audience?,

• Is it effective or ineffective and how could it be improved?

• Post (~200 words):
  In this short but impactful TED Talk, Joe Smith, a former attorney and environmental advocate, explains how to properly use a paper towel to reduce waste. The video, less than five minutes long, offers a simple message: most people overuse paper towels, and by using just one—correctly—you can help conserve millions of pounds of paper annually.

  I selected this talk because it’s a brilliant example of how small, everyday actions connect to broader environmental issues. Smith uses humor, props, and repetition (“shake and fold!”) to keep the audience engaged, making an often overlooked issue memorable. It’s a clear demonstration of effective science communication—delivering environmental information in a way that is accessible, actionable, and easy to remember.

  The target audience is the general public, especially those unaware of how small habits contribute to environmental problems. Because the talk is short, engaging, and practical, it is perfect for students, families, and office workers alike.