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Generational Marketing

Creating a short research paper

GETTING STARTED

• Open the file SC_WD19_2a_FirstLastNamedocx, available for download from the SAM website.
• Save the file as SC_WD19_2a_FirstLastNamedocx by changing the “1” to a “2”.
  • If you do not see the .docx file extension in the Save As dialog box, do not type it. The program will add the file extension for you automatically.

• With the file SC_WD19_2a_FirstLastNamedocx still open ensure that your first and last name is displayed in the footer.
  • If the footer does not display your name delete the file and download a new copy from the SAM website.,
• PROJECT STEPS Generational Marketing

1. You are writing a research paper for your Marketing Principles class. ,The topic of the paper is generational marketing. You must write the paper in the MLA style and include suggestions from your professor.,

   Start by changing the Citations & Bibliography Style of the document to

2. To conform to MLA guidelines, modify the Normal style as follows:
   1. Change the Normal style font to Times New Roman.,
   2. Change the Normal style font size to 12 point.
   3. Change the Normal style line spacing to double with no blank space after paragraphs.,
3. Apply the modified Normal style to the first four paragraphs in the document from “Lee Bao” to “8 September 2021”.
4. Center the title paragraph “Generational Marketing: Varying Online Content by Generation”.,
5. Insert a header as follows:
   1. Insert a Blank header at the top of the page.
   2. Right-align the header paragraph.
   3. Enter Bao as the header text, insert a space, and then insert a Plain Number page number from the Current Position gallery.
   4. Close the Header & Footer Tools.
6. Create a First Line indent of 5″ for the body paragraphs beginning with “When providing online content…” and ending with “…ebooks and articles.” Generational Marketing
7. Respond to the comment from your professor, Nancy Tokai, in the first body paragraph as follows:
   1. Read the comment, and then delete it.
   2. Before the period in the sentence “These groups include…(born from 2000 on).”, insert a citation to a new source using the information shown in Figure 1. (Hint: The Tag name is intentionally blurred because it is generated automatically.)

Figure 1: Web Site Source