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October 24, 2025

Designing with the End in Mind

Designing with the End in Mind

To help integrate what you are learning each week, as well as to help you illustrate your growing subject matter expertise, you’ll complete a weekly blog-style post that focuses in some way on one or more of the topics covered that week.  Each post must be a minimum of 100 words in length (including the post title) with no maximum limitation.  They should be tailored to fit the personal/professional brand or expertise that you’re trying to develop.  Note that this semester, you’ll upload the 8 posts for this course to the WordPress website that you’ll develop in your E-Marketing course.

Your weekly application posts should go beyond merely reiterating what was covered in the course materials. They should show your target audience(s) how to apply marketing concepts, techniques, or technologies to real-world problems or opportunities for which they have an interest.  Your posts can be serious, light-hearted, tell stories or experiences, give advice, offer critiques of marketing practices you encounter, make comparisons across companies or techniques, describe innovative marketing practices, predict the future of marketing, etc.  The key is that they must be (1) informative to your target audience and (2) pertain in some way to the week’s material for this course.  Other than that, you have free reign.  Remember that the tone, style, voice, and mood of your writing is up to you, but you should always consider what would work best for your target audiences.  You may even decide to have a general theme to your posts, perhaps staying focused on a particular industry or region or marketplace.

Designing with the End in Mind

Ideas for this week’s Application Post

Below are some ideas of topics or areas that you could write about for this week’s materials.  Note that these are only prompts to get your creative juices flowing; you can use one of them or make up your own!  You can write about one of the the main topics from one of this week’s modules or just a small mention of something that sparked your curiosity (or anything in between).  Remember, your post must be (1) informative to your target audience and (2) pertain in some way to the week’s materials for this course.

  1. How can you use the “design with the end in mind concept” to form successful research plans? and – how can you apply this same concept to other aspects of your business?
  2. What types of research questions are better suited for qualitative vs. quantitative research?

DO NOT WRITE AS A STUDENT Designing with the End in Mind

  • How can you use the “design with the end in mind” concept to form successful research plans?,

  • How can you apply this same concept to other aspects of your business?,

  • What types of research questions are better suited for qualitative research?,

  • What types of research questions are better suited for quantitative research?,

  • How does understanding research design improve business strategy overall?