Selected Company Analysis
Each Section should be approximately 500 words- between 475 to 525 words)
- Section A: Business Concept
- Section B: Industry Analysis
- Section C: Regulation and Legal Review
- Section D: Target Market and Segmentation
- Section E: Value Proposition and Competitive Analysis
- Section F: Marketing Promotion and Pricing Strategy
- Section G: Facilities and Equipment Plan
- Section H: Technology Plan
- Section I: Financial Plan. Includes Sales Forecast and Breakeven Analysis
- Executive Summary
- Appendix (include any other research or support documentation here)
- References
Details
Section A: Business Concept:
Please describe the purpose of the selected company, including a detailed description of the product(s) or service(s) it offers to the market. Please answer the following questions in this section of your business plan: What benefits to the market does your product or service provide? How is your approach better than the competition?
Section B: Industry Analysis:
Please include the following in your analysis:
- size of the industry in units and dollars.,
- growth rate of the industry.,
- prospects for the industry.,
- average gross and net margins on sales in the industry.
- major companies in the industry
Section C: Regulation and Legal Review: Selected Company Analysis
A part of the research you need to conduct includes researching laws and regulations specific to the industry in which your business will compete. In this section, please answer the following questions in this section:
- Briefly describe laws and regulations that apply and explain how your business will meet those conditions.,
- How do you set up a local sole proprietorship within your community? Atlanta GA USA,
- Address any legal zoning, and licensing concerns your business will face., Address any pending regulations which may have an impact on your business.,
Section D: Target Market and Segmentation:
· In this section, please describe your market and answer the following questions: Where is it? What are the unique features or dynamics of this market? What are the demographics and psychographics of your target customer?
· Assume your plan works well; five years from now, you have a dozen locations and a successful website. How can you take your operations global? Research the top three countries where you would expand your business and write about how your products/services may need to change to adapt to each new market.
Section E: Value Proposition and Competitive Analysis:
· In this section, please provide your business’s value proposition. Prove that if you make this investment, customers will buy what you are selling. What is your competitive edge?
· Describe the competitive landscape. Who are the key competitors? What are their strengths and weaknesses?
Section F: Marketing Promotion and Pricing Strategy:
· In this section, describe your communication plan. Describe the role, the strategy, and the execution of your total communications plan including: What is your message? What are your specific communication vehicles, such as advertising, literature, promotion, or the Internet? Show your budget by year and type of expense.
· Describe your pricing strategy and specific prices for your product(s) or service(s). How did you arrive at these prices?
Section G: Facilities and Equipment Plan:
· Please review the Week 5 Lesson for information related to this section.
· Describe the cost of your capital assets, such as production lines, office equipment, and buildings. If you plan to have a physical location, include a floor plan if possible. What are your startup timelines? Expansion timelines?
Section H: Technology Plan:
· In this section, describe your company’s IT needs, how much they will cost, and how you will implement them. Will you have a web presence, and if so, what functionality will it include? Will you handle your IT requirements “in-house” or outsource to IT consultants—explain your decision.
Section I: Financial Plan
· Includes Use of Funds, Sales Forecast, and Break-even Analysis
· Create your 5-year projection for your business. It is critical to include units, dollars, and assumptions in your projection. Create the sales projection in a narrative that includes the description of the units you plan to sell, the services (amount of them) you plan to provide, and your growth projections of these numbers. Document all assumptions and provide external source information for all assertions. Selected Company Analysis
· Include a graphical representation that shows when your company will start making a profit and the break-even point.
Executive Summary
One-page summary of your plan should be able to stand alone as a document on its own merits. Include a clear and specific compelling Value Proposition, a brief synopsis of each plan section, and brief financial highlights. After reading this summary, the reader should have a clear understanding of the specifics of your Business Plan.
