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April 17, 2024
April 17, 2024

Beauty & wellness Industry Analysis

Multi-Framework Approach

This guideline equips you with a framework for a comprehensive industry analysis for your strategy class semester studies program. You will leverage a combination of strategic frameworks.

Industry Selection:

  • Assigned industry: Beauty and wellness
  • Consider the industry’s relevance to current business trends.

Industry Analysis Frameworks:

  1. Industry Dynamics and Strategy (Hambrick & Fredrickson Diamond):
  • Utilize the Hambrick & Fredrickson Strategy Diamond to delve deeper into industry dynamics:

o          Arena: Define the industry’s boundaries and key competitors.

o          Anchor Customers: Identify the customer segments that drive industry profit pools.

o          Value Creation Chain: Analyze the core activities that create value for customers.

Beauty & wellness Industry Analysis

o          Strategic Positioning: Evaluate how companies compete for advantage within the value creation chain.

o          Context: Consider the broader PESTEL factors influencing these elements.

  1. Internal Resource-Based Advantage (VRIO):
  • Identify a company’s unique resources and capabilities that drive competitive advantage using the VRIO framework:

o          Analyze resources based on Value (scarcity and relevance), Rarity (uniqueness), Imimitability (difficulty of replication), and Organization (effective utilization).

Beauty & wellness Industry Analysis

Data Sources:

  • Industry reports (IBISWorld, Statista)
  • Government websites (Bureau of Labor Statistics)
  • Market research reports
  • Trade publications and industry news sources
  • Company annual reports and financial statements
  • Business databases (EBSCO, Factiva)

Analysis and Recommendations:

  • Synthesize findings from each framework to present a comprehensive picture of the industry.
  • Identify key trends, opportunities, and threats based on the combined analysis.
  • Recommend strategies for companies operating within the industry, leveraging insights from VRIO and Hambrick & Fredrickson Diamond analysis.

Beauty & wellness Industry Analysis

Conclusion:

Summarize the key takeaways from your industry analysis and emphasize its implications for business strategy formulation.

Identify companies to invest in if you determine that there is in fact an investment opportunity.

Additional Tips:

  • Use data visualization tools (charts, graphs) to effectively present your findings.
  • Support your analysis with credible sources and industry references.
  • Use data driven analysis!!!

Benefits of a Multi-Framework Approach:

This approach provides a more nuanced and holistic analysis of an industry:

  • Diamond of Competitive Advantage highlights national or regional advantages. (Consider using Hambrick & Fredrickson Diamond for a more industry-specific perspective)
  • VRIO focuses on a company’s internal resources and capabilities. APA.
April 17, 2024
April 17, 2024

Penhaligon’s Content Marketing Strategy

Module Name: Dynamic Content Marketing

Coursework Title: Penhaligon’s Content Marketing Strategy

BM2230 Dynamic Content Marketing Assessment Breakdown

Learning Outcomes:

  1. Define content marketing under its various forms
  2. Critically evaluate the mix of content creation and distribution tools that make-up content marketing
  3. Organise content marketing campaigns
  4. Develop competitive content marketing strategies

Penhaligon’s Content Marketing Strategy

Penhaligon’s Content Marketing Strategy

Task Details/Description:

The module will introduce students to a range of marketing tools and strategies that enable companies to connect successfully with their customers in the digital age, as well as establish a meaningful, engaging and strong presence online through valuable content. You are going to be required to conduct a comprehensive audit of Penhaligon’s communication strategy utilising tools and methodologies introduced throughout the module. You will produce an individual 2,500-word portfolio report evaluating the impact of the current content strategy implemented by the brand, and also introduce alternative strategic routes which would help the brand build meaningful relationships with their UK consumers and further expand their market share.

Throughout the module, you will be given opportunities to engage directly with the brand’s Business Manager who will be able to provide further insights into the brand and its competitive environment. It is important that you make the most out of these opportunities as the client will be one of the most valuable sources of information on this project.

To do this you’ll need to:

  • Obtain an in-depth understanding of the industry landscape and both micro and macro corporate environment alongside key factors impacting Panhaligon’s advertising strategy.

Penhaligon’s Content Marketing Strategy

COURSEWORK ASSIGNMENT

  • Set realistic objectives in adherence to data obtained through collaboration with the client’s sales team and audit findings.
  • Evaluate current market conditions in order to fully understand consumer behaviour trends within the industry and select appropriate audience clusters and ultimate customer personas.
  • Develop a clear strategic pathway based on data interpretation and further research findings.
  • Provide a detailed explanation of advertising mechanisms including owned, paid and earned media. Paid ad placements need to be fully unpacked and tackle placement, targeting, and creative components.
  • Measurement plan should accurately showcase how marketing objective KPIs are going to be monitored and measured to prove success.
  • All previous points need to be showcased through taught marketing methodologies and frameworks. All external data must be referenced in adherence to the Harvard referencing format. APA.

Module Learning Outcomes Assessed:

  1. Define Content Marketing under its various forms
  2. Critically evaluate the mix of content creation and distribution tools that make up Content Marketing
  3. Organise Content Marketing campaigns
  4. Develop competitive Content Marketing strategies
April 17, 2024
April 17, 2024

Case Analysis Paper

Assignment:

In reviewing the PLE data, Elizabeth Burke noticed that defects received from suppliers have decreased (worksheet Defects After Delivery). Upon investigation, she learned that in 2010, PLE experienced some quality problems due to an increasing number of defects in materials received from suppliers.

The company instituted an initiative in August 2011 to work with suppliers to reduce these defects, to more closely coordinate deliveries, and to improve materials quality through reengineering supplier production policies. Elizabeth noted that the program appeared to reverse an increasing trend in defects; she would like to predict what might have happened had the supplier initiative not been implemented and how the number of defects might further be reduced in the near future.

In meeting with PLE’s human resources director, Elizabeth also discovered a concern about the high rate of turnover in its field service staff. Senior managers have suggested that the department look closer at its recruiting policies, particularly to try to identify the characteristics of individuals that lead to greater retention. However, in a recent staff meeting, HR managers could not agree on these characteristics.

Case Analysis Paper

Case Analysis Paper

Some argued that years of education and grade point averages were good predictors. Others argued that hiring more mature applicants would lead to greater retention. To study these factors, the staff agreed to conduct a statistical study to determine the effect that years of education, college grade point average, and age when hired have on retention. A sample of 40 field service engineers hired 10 years ago was selected to determine the influence of these variables on how long each individual stayed with the company. Data are compiled in the Employee Retention worksheet.

Finally, as part of its efforts to remain competitive, PLE tries to keep up with the latest in production technology. This is especially important in the highly competitive lawn-mower line, where competitors can gain a real advantage if they develop more cost-effective means of production. The lawn-mower division therefore spends a great deal of effort in testing new technology. When new production technology is introduced, firms often experience learning, resulting in a gradual decrease in the time required to produce successive units. Generally, the rate of improvement declines until the production time levels off. One example is the production of a new design for lawn-mower engines. To determine the time required to produce these engines, PLE produced 50 units on its production line; test results are given on the worksheet Engines in the database. Because PLE is continually developing new technology, understanding the rate of learning can be useful in estimating future production costs without having to run extensive prototype trials, and Elizabeth would like a better handle on this.

Case Analysis Paper

Assignment:

Use techniques of regression analysis to assist her in evaluating the data in these three worksheets and reaching useful conclusions.

Summarize your work in a formal report with all appropriate results and analyses.

An important part of planning manufacturing capacity is having a good forecast of sales. Elizabeth Burke is interested in forecasting sales of mowers and tractors in each marketing region as well as industry sales to assess future changes in market share.

She also wants to forecast future increases in production costs. Develop forecasting models for these data and prepare a report of your results with appropriate charts and output from Excel. APA.

April 17, 2024
April 17, 2024

Supplier Selection

Supplier selection is among the most critical in managing supply chains. Our discussion will guide us in developing tools which monitor the financial health of a supplier. Our text discusses the Z score in Chap 6. What does the Z score do? Please conduct some Internet research and support your comments with a brief overview of supplier bankruptcies in the news. Were there red flags that were not seen before a supplier went out of business?

While supplier risk is often the most concerning, what about demand risk or process risk? Consider examples of demand risk on Table 7.2 and process risks on Table 7.3. Select at least two, but no more than three examples from each and offer your perspectives on ways to mitigate their negative impact.

Supplier Selection

Supplier Selection

Supplier selection is among the most critical in managing supply chains. Our discussion will guide us in developing tools which monitor the financial health of a supplier. Our text discusses the Z score in Chap 6. What does the Z score do? Please conduct some Internet research and support your comments with a brief overview of supplier bankruptcies in the news. Were there red flags that were not seen before a supplier went out of business?

While supplier risk is often the most concerning, what about demand risk or process risk? Consider examples of demand risk on Table 7.2 and process risks on Table 7.3. Select at least two, but no more than three examples from each and offer your perspectives on ways to mitigate their negative impact.

Supplier Selection

Supplier selection is among the most critical in managing supply chains. Our discussion will guide us in developing tools which monitor the financial health of a supplier. Our text discusses the Z score in Chap 6. What does the Z score do? Please conduct some Internet research and support your comments with a brief overview of supplier bankruptcies in the news. Were there red flags that were not seen before a supplier went out of business?

While supplier risk is often the most concerning, what about demand risk or process risk? Consider examples of demand risk on Table 7.2 and process risks on Table 7.3. Select at least two, but no more than three examples from each and offer your perspectives on ways to mitigate their negative impact. APA.

April 17, 2024
April 17, 2024

Goods & Services

Describe the good. What are its main characteristics?

What are some of the substitutes and complements for the good?

Indicate whether the good is a normal good or an inferior good. Explain the reasons for your choice.

Identify and describe the main nonprice factors that could cause an increase or decrease in the demand for the good or service.

Identity and describe the main nonprice factors that could cause an increase or decrease in the supply of the good or service.

Explain how a change in demand affects the equilibrium price and quantity of the good or service.

Explain how a change in supply affects the equilibrium price and quantity of the good or service.

Based on your research of the good or service, what do you expect to happen to the demand for it over the next five years?

Based on your research of the good or service, what do you expect to happen to the supply of the good or service over the next five years?

Goods & Services

Goods & Services

Describe the good. What are its main characteristics?

What are some of the substitutes and complements for the good?

Indicate whether the good is a normal good or an inferior good. Explain the reasons for your choice.

Identify and describe the main nonprice factors that could cause an increase or decrease in the demand for the good or service.

Identity and describe the main nonprice factors that could cause an increase or decrease in the supply of the good or service.

Explain how a change in demand affects the equilibrium price and quantity of the good or service.

Explain how a change in supply affects the equilibrium price and quantity of the good or service.

Based on your research of the good or service, what do you expect to happen to the demand for it over the next five years?

Based on your research of the good or service, what do you expect to happen to the supply of the good or service over the next five years? APA Referencing Style.

April 17, 2024

Practice & Patient’s Healthcare Accessibility

Discuss your state NP community in terms of scope of practice. Include your state’s scope of practice for NPs, including:

Level of independence of practice

Prescribing authority

Any limitations of practice

Process for obtaining licensure in your state

Certification and education requirements for licensure.

If you live in a restricted or reduced practice state, how has patient care been impacted in your local community by these barriers? For instance, is the ED used for primary care?  Are the EDs overcrowded with long wait times?  Are there urgent care clinics readily available? Is there adequate access to primary care?  If you live in a full practice, how has an independent practice of the APN resulted in improved patient access to healthcare?

How does access to NPs impact any healthcare disparities?

Practice & Patient’s Healthcare Accessibility

Practice & Patient’s Healthcare Accessibility

Discuss your state NP community in terms of scope of practice. Include your state’s scope of practice for NPs, including:

Level of independence of practice

Prescribing authority

Any limitations of practice

Process for obtaining licensure in your state

Certification and education requirements for licensure.

If you live in a restricted or reduced practice state, how has patient care been impacted in your local community by these barriers? For instance, is the ED used for primary care?  Are the EDs overcrowded with long wait times?  Are there urgent care clinics readily available? Is there adequate access to primary care?  If you live in a full practice, how has an independent practice of the APN resulted in improved patient access to healthcare?

How does access to NPs impact any healthcare disparities?

Practice & Patient’s Healthcare Accessibility

If you live in a restricted or reduced practice state, how has patient care been impacted in your local community by these barriers? For instance, is the ED used for primary care?  Are the EDs overcrowded with long wait times?  Are there urgent care clinics readily available? Is there adequate access to primary care?  If you live in a full practice, how has an independent practice of the APN resulted in improved patient access to healthcare?  APA.

April 17, 2024
April 17, 2024

APNs – Healthcare Policy Leaders

Explanation of how healthcare policy can impact the advanced practice nurse profession. Description:  Research healthcare policy for APNs on a state and national level and the impact on the APN profession.

Explanation of why advocacy is considered an essential component of the advance practice nurse’s role.  Description:    Describe advocacy in healthcare terminology. Discuss how advocacy is an essential role of the APN and its impact on patient care.

Discuss the four pillars of Transformational leadership and the effect they may have on influencing policy change. Description:   Define Transformational leadership. Discuss how Transformational Leadership may affect influencing policy change.

A scholarly resource must be used for EACH discussion question each week.

APNs - Healthcare Policy Leader

APNs – Healthcare Policy Leaders

Explanation of how healthcare policy can impact the advanced practice nurse profession. Description:  Research healthcare policy for APNs on a state and national level and the impact on the APN profession.

Explanation of why advocacy is considered an essential component of the advance practice nurse’s role.  Description:    Describe advocacy in healthcare terminology. Discuss how advocacy is an essential role of the APN and its impact on patient care.

Discuss the four pillars of Transformational leadership and the effect they may have on influencing policy change. Description:   Define Transformational leadership. Discuss how Transformational Leadership may affect influencing policy change.

A scholarly resource must be used for EACH discussion question each week.

APNs – Healthcare Policy Leaders

Explanation of how healthcare policy can impact the advanced practice nurse profession. Description:  Research healthcare policy for APNs on a state and national level and the impact on the APN profession.

Explanation of why advocacy is considered an essential component of the advance practice nurse’s role.  Description:    Describe advocacy in healthcare terminology. Discuss how advocacy is an essential role of the APN and its impact on patient care.

Discuss the four pillars of Transformational leadership and the effect they may have on influencing policy change. Description:   Define Transformational leadership. Discuss how Transformational Leadership may affect influencing policy change.

A scholarly resource must be used for EACH discussion question each week. APA.

April 17, 2024
April 17, 2024

Mayor Philip Memo

As a policy advisor to Mayor Philips (the fictional Mayor of Eastport, OR), you are required to offer some policy options on the following problem:

Multiple city departments are becoming increasingly alarmed about the costs required to fix the problems caused by the rabbit damage to city assets. Mayor Phillips is pressured to develop a plan to respond to the problem.

Your assignment is to review the damage caused by the rabbits and provide a clear recommendation– in the form of a memo – to Mayor Phillips on what to do next. The Mayor is seeking a recommendation that will effectively reduce the rabbit population. Your memo must consider the implications of your recommendation and how different groups in the town might receive it. The Mayor has allocated $500,000 to fund the proposals but prefers that you spend less.

You will need to conduct additional research to support your memo.

References should be included in the appendix and in-text citations should follow APA format (last name, date). The format outline is linked below.

Mayor Philip Memo

Mayor Philip Memo

As a policy advisor to Mayor Philips (the fictional Mayor of Eastport, OR), you are required to offer some policy options on the following problem:

Multiple city departments are becoming increasingly alarmed about the costs required to fix the problems caused by the rabbit damage to city assets. Mayor Phillips is pressured to develop a plan to respond to the problem.

Your assignment is to review the damage caused by the rabbits and provide a clear recommendation– in the form of a memo – to Mayor Phillips on what to do next. The Mayor is seeking a recommendation that will effectively reduce the rabbit population. Your memo must consider the implications of your recommendation and how different groups in the town might receive it. The Mayor has allocated $500,000 to fund the proposals but prefers that you spend less.

You will need to conduct additional research to support your memo.

References should be included in the appendix and in-text citations should follow APA format (last name, date). The format outline is linked below.

April 17, 2024
April 17, 2024

PSY-260 Article Summary

Assessment Description

For this assignment, research two older, but highly respected research-based articles. The articles should be peer-reviewed and scholarly.

Read through them carefully and write a summary of each article. Write about the articles in everyday language, explaining the theory each was testing, the method used, the most important results, and the main points in the discussion. Be very careful not to plagiarize at this stage (please reread the course resources on academic integrity (plagiarism) and the APA guide on paraphrasing).

PSY-260 Article Summary

Write 500-600-words for each summary (for a total of 1,000-1,200-words), following this organizational structure:

A description of the article’s purpose and main hypotheses

A clear statement of the study’s design: Experimental or correlational? What were the main IVs or PVs? What was the main DV? Who participated?

A methods paragraph in which you mention each key variable in turn, followed by how it was operationalized. (e.g., “The study measured the variable self-compassion using a self-report questionnaire developed by Neff; it had 25 items that were rated on 5-point scales.”)

PSY-260 Article Summary

A paragraph in which you describe the main results. If they used regression, you must describe the main relationship as well as what it was controlling for (e.g., “Self-compassion predicted well-being, even when controlling for self-esteem and emotionality”). If it was a factorial design, describe the main effects and interactions.

A short paragraph about the authors’ conclusions.

Turn in one document with both summaries; make sure to distinguish which summary belongs to which article with appropriate APA headings.

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

PSY-260 Article Summary

USE THIS TWO ARTICLES FOR THE ASSIGNMENT.

Albornoz, Y. (2011). The effects of group improvisational music therapy on depression in adolescents and adults with substance abuse: a randomized controlled trial. Nordic Journal of Music Therapy, 20(3), 208–224. https://doi-org.lopes.idm.oclc.org/10.1080/08098131.2010.522717

Gok, K., Sumanth, J. J., Bommer, W. H., Demirtas, O., Arslan, A., Eberhard, J., Ozdemir, A. I., & Yigit, A. (2017).

You may not reap what you sow: how employees’ moral awareness minimizes ethical leadership’s positive impact on workplace deviance. Journal of Business Ethics, 146(2), 257-277. https://doi-org.lopes.idm.oclc.org/10.1007/s10551-017-3655-7

April 17, 2024
April 17, 2024

Evaluating Couples’ Treatment Readiness

Instructions   

This week, you will create a PowerPoint presentation. Think of your audience as a group of mental health professionals that do not have a great deal of experience working with relationship therapy. Your presentation will highlight why couples seek therapy and how formal and informal assessments can play a role in understanding couples’ readiness for therapy.

You are expected to address the following within your presentation:

  • Identify some of the major reasons that people seek relationship therapy. (Consider this from the readings, but also reflect on your own perspectives.)
  • List some of the reasons people may resist coming to therapy for relationship issues
  • Define the SRCQ and the Marital Satisfaction Inventory, describe what they are measuring, and then discuss the pros and cons of using these formal assessments.
  • Consider how you might approach an understanding of the couples’ background and readiness if you do not utilize formal assessments. What are some ways (techniques) that you might use to approach informally assessing partners’ experiences?
  • Reflect on the following scenario, and then explain how you feel you might tackle this challenge:

Evaluating Couples' Treatment Readiness

Evaluating Couples’ Treatment Readiness

Fred and Chris come in for a first session. Fred monopolizes the conversation and shares with you that there have been moments of infidelity – where they have caught Chris lying about relationships they have outside of their agreed-upon monogamous relationship. Chris only shares that they do not feel guilty at all and that they felt “forced” to come to therapy. Chris states that the reason for the infidelities was because Fred was controlling and that they were not satisfied with their sex life. Despite pushing, you feel Chris will not engage in therapy; they also seem to blow off that they have any fault in the challenges. On the other hand, Fred is self-aware and willing to look at changes within themselves to make the relationship shift. When you ask the couple if they have considered separation, Chris seems ambivalent, and Fred erupts in tears. What therapeutic challenges do you anticipate? What is your next step with this couple? (Hint: There is no right or wrong answer, but consider the role of theory, ethics, and your values in your discussion on the direction.)

Evaluating Couples’ Treatment Readiness

Length: 10-12 slides (approximately 4-5 bullet points per slide), speaker notes for each slide (250-300 words per slide).

References:

Include a minimum of 5 scholarly resources.

The completed assignment should address all of the assignment requirements, exhibit evidence of concept knowledge, and demonstrate thoughtful consideration of the content presented in the course. The writing should integrate scholarly resources, reflect academic expectations and current APA standards, and adhere to Northcentral University’s Academic Integrity Policy.

When applicable, conduct a Turnitin pre-check and then upload your completed assignment and click the Submit to Dropbox button.