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March 14, 2024

Costa’s Mobile & Email Marketing

MAR3128CBE Section 01CBE Foundations of Digital Marketing (11 Weeks) – CBE Online Course – 2024 Winter Quarter

Competency
Examine mobile and email marketing methodology.

Student Success Criteria
View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information

Scenario
Your small marketing consulting firm was recently hired by Costa’s Customs. Costa’s Customs is a clothing retail company considering a complete rebranding, as their current reputation is dated and no longer appealing to desired market segments. In the past, Costa’s Customs experimented with digital marketing initiatives but the campaign had been poorly thought out and poorly implemented. The previous campaign had very little engagement and was a failure that turned management off from online marketing channels completely. Costa’s Customs’ current marketing strategy ignores all forms of digital marketing. They’ve come to your company for advice and recommendations for improving their marketing efforts. Your administrator has put together some preliminary research on Costa’s Customs’ background for you to look over. Click on the link below and read through it in order to familiarize yourself with the business.

Costa’s Mobile & Email Marketing

Costa’s Customs’ Company Profile

Your administrator lets you know that Costa’s goals are to grow online clothing sales by 50% within 6 months and traffic to their website’s blog by 100% in 18 months.

Instructions
You have recently discussed digital marketing with some colleagues working at different companies, and you realize that email and mobile marketing strategies are missing from the Costa’s digital marketing efforts. Since many of your customers could be reached there, you approach your administrator with this information, and she has asked you for a report detailing:

Summarize email and mobile marketing and include an analysis of the strengths and weaknesses of each method.

Costa’s Mobile & Email Marketing

Hypothesize on how each could be used by the case document company and what the strategy might look like.

Include a visual mockup for a Costa’s marketing email using a free account on Mailchimp.com or other email service provider, including subject line, pre-header, image, body copy, and call-to-action.

Include a visual mockup for a Costa’s mobile banner ad using a free account on Canva.com, or other graphic design software, and make edits tailored to Costa’s with justification for your creative choice. Banner ads are typically 320×100 sized. Any template in this rectangle shape will work for the exercise. We suggest searching for a LinkedIn or mobile banner on Canva.com and using that for your mobile ad. Supply the .jpeg or .png of the edited mobile ad you created.

Conclude your report.

Why it is important to pursue email marketing campaigns?

Why is mobile marketing important to act upon instead of simply focusing on marketing solely to a desktop computer world?

March 14, 2024

Interdisciplinary Plan Proposal

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Interdisciplinary Plan Proposal

For this assessment, you will create a 2–4-page plan proposal for an interprofessional team to collaborate and work toward driving improvements in the organizational issue of shortage of nurses and high turnover rate.

This assessment will allow you to describe a plan proposal that includes an analysis of best practices of interprofessional collaboration, change theory, leadership strategies, and organizational resources with a financial budget that can be used to solve the problem with multidisciplinary approaches.

For this assessment, use the context of the organization to develop a viable plan for an interdisciplinary team to address the issue of shortage of nurses and high turnover rate. Define a specific patient or organizational outcome or objective based on the information of shortage of nurses and high turnover rate.

Interdisciplinary Plan Proposal

The goal of this assessment is to clearly lay out the improvement objective for your planned interdisciplinary intervention of the issue of shortage of nurses and high turnover rate. Additionally, be sure to further build on the leadership, change, and collaboration research. Look for specific, real-world ways in which those strategies and best practices could be applied to encourage buy-in for the plan or facilitate the implementation of the plan for the best possible outcome.

Using the Interdisciplinary Plan Proposal Template Provided will help you stay organized and concise. As you complete each section of the template, make sure you apply APA format to in-text citations for the evidence and best practices that inform your plan, as well as the reference list at the end.

Additionally, be sure that your plan addresses the following;

Interdisciplinary Plan Proposal

Describe an objective and predictions for an evidence-based interdisciplinary plan to achieve a specific goal related to improving patient or organizational outcomes.
Explain a change theory and a leadership strategy, supported by relevant evidence, that is most likely to help an interdisciplinary team succeed in collaborating and implementing, or creating buy-in for, the project plan.
Explain the collaboration needed by an interdisciplinary team to improve the likelihood of achieving the plan’s objective. Include best practices of interdisciplinary collaboration from the literature.
Explain organizational resources, including a financial budget, needed for the plan to succeed and the impacts on those resources if the improvements described in the plan are not made.
Communicate the interdisciplinary plan, with writing that is clear, logically organized, and professional, with correct grammar and spelling, using current APA style.

Interdisciplinary Plan Proposal

Additional Requirement

Length of submission: Use the provided template. Remember that part of this assessment is to make the plan easy to understand and use, so it is critical that you are clear and concise. Most submissions will be 2–4 pages in length. Be sure to include a reference page at the end of the plan.
Number of references: Cite a minimum of 3 sources of scholarly or professional evidence that support your central ideas. Resources should be no more than 5 years old.
APA formatting: Make sure that in-text citations and reference list follow current APA style.

March 14, 2024

Personal Leadership Philosophies

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Personal Leadership Philosophies

To Prepare:

Identify two to three scholarly resources, in addition to this Module’s readings, that evaluate the impact of leadership behaviors in creating healthy work environments.

Reflect on the leadership behaviors presented in the three resources that you selected for review.

Reflect on your results of the CliftonStrengths Assessment*, and consider how the results relate to your leadership traits.

*not required to submit CliftonStrengths Assessment

The Assignment (2-3 pages):

Personal Leadership Philosophies

Develop and submit a personal leadership philosophy that reflects what you think are characteristics of a good leader. Use the scholarly resources on leadership you selected to support your philosophy statement. Your personal leadership philosophy should include the following:

A description of your core values.

A personal mission and vision statement.

An analysis of your CliftonStrengths Assessment summarizing the results of your profile

A description of two key behaviors that you wish to strengthen.

A development plan that explains how you plan to improve upon the two key behaviors you selected and an explanation of how you plan to achieve your personal vision. Be specific and provide examples.

Be sure to incorporate your colleagues’ feedback on your CliftonStrengths Assessment from this Module’s Discussion 2.

Personal Leadership Philosophies

A description of your core values.

A personal mission and vision statement.

An analysis of your CliftonStrengths Assessment summarizing the results of your profile

A description of two key behaviors that you wish to strengthen.

A development plan that explains how you plan to improve upon the two key behaviors you selected and an explanation of how you plan to achieve your personal vision. Be specific and provide examples.

Be sure to incorporate your colleagues’ feedback on your CliftonStrengths Assessment from this Module’s Discussion 2. Use APA referencing style.

March 14, 2024

Fundamentals of Managerial Accounting

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Fundamentals of Managerial Accounting

Review the scenario and watch this week’s videos before you complete the activity below. This scenario can also be found in the “Problems – Series A” section 8-19A of Ch. 8, “Performance Evaluation” of Fundamentals of Managerial Accounting Concepts.

Scenario: The Redmond Management Association held its annual public relations luncheon in April Year 2. Based on the previous year’s results, the organization allocated $25,290 of its operating budget to cover the cost of the luncheon. To ensure that costs would be appropriately controlled, you, the treasurer, prepared the following budget for the Year 2 luncheon.

Fundamentals of Managerial Accounting

Use Excel—showing all work and formulas—to complete the following:

Prepare a flexible budget.
Compute the sales volume variance and the variable cost volume variances based on a comparison between the master budget and the flexible budget.
Compute flexible budget variances by comparing the flexible budget with the actual results.

Mr. Snow was extremely upset with the budget deficit. He immediately called you, the treasurer, to complain about the budget variance for the meal cost. He told you that the added dessert caused the meal cost to be $4,810 ($25,110-$20,300) over budget. He added, “I could expect a couple hundred dollars one way or the other, but several thousand is totally unacceptable. At the next budget meeting of the budget committee, I want you to explain what happened.”

Fundamentals of Managerial Accounting

Create a 6- to 8-slide presentation including detailed notes for the budget committee meeting. Complete the following in your presentation:

Summarize the results of the sales volume and variable cost volume variances computations based on the comparison between the master budget and the flexible budget.
Summarize the results of the flexible budget variances computations based on the comparison between the flexible budget and the actual results.
Justify the favorable or unfavorable budget variances.
Since this is a not-for-profit organization, address why anyone should be concerned with meeting the budget.
Make recommendations for what can be done differently to stay on budget for future luncheons. Provide specific examples to support your recommendations.

Cite references to support your assignment.

Format your citations according to APA guidelines.

March 14, 2024

Psychopathy Journal

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Psychopathy Journal

In your journal, think about the diagnoses of antisocial personality disorder and psychopathy. How are they different? How are they the same? Also consider the ethnic and diversity concerns around the diagnosis or discussion of psychopathy. What are some concerns around the area of ethnicity and psychopathy? How will you apply this to your current or future practice? In your journal, think about the diagnoses of antisocial personality disorder and psychopathy. How are they different? How are they the same? Also consider the ethnic and diversity concerns around the diagnosis or discussion of psychopathy. What are some concerns around the area of ethnicity and psychopathy? How will you apply this to your current or future practice?

March 14, 2024

Mood Disorders Case Assessment

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Mood Disorders Case Assessment

Name: Ms. Rosario Campbell

Gender: female

Age:25 years old

T-97.7 P-70 R-18 118/72 Ht 5’3 Wt 123lbs

Background: African American.

chief complaint: PTSD, Low mood and Suicidal thoughts. The client said she was diagnosed with depression at age 13 or 14 and was prescribed antidepressants, which she stopped taking in order to enlist in the military. Currently living off-base in El Paso, Texas, active duty in the Army, MOS 92M Mortuary Affairs Specialist. Grew up in McAllen TX with both parents and one brother. Completed education through high school. Currently partnered. No children. Mother history of depression; brother hx of cannabis use. No medical history. No legal hx; allergy: cipro previous medication trials: sertraline, fluoxetine both with good effects when taking. Symptom Media. (Producer). (2017). Training title 18 [Video].

Mood Disorders Case Assessment

TO PREPARE

Review this week’s Learning Resources. Consider the insights they provide about assessing and diagnosing mood disorders.
Download the Comprehensive Psychiatric Evaluation Template, which you will use to complete this Assignment. Also review the Comprehensive Psychiatric Evaluation Exemplar to see an example of a completed evaluation document.
By Day 1 of this week, select a specific video case study to use for this Assignment from the Video Case Selections choices in the Learning Resources. View your assigned video case and review the additional data for the case in the “Case History Reports” document, keeping the requirements of the evaluation template in mind.
Consider what history would be necessary to collect from this patient.
Consider what interview questions you would need to ask this patient.
Identify at least three possible differential diagnoses for the patient.

Mood Disorders Case Assessment

Complete and submit your Comprehensive Psychiatric Evaluation, including your differential diagnosis and critical-thinking process to formulate a primary diagnosis. Incorporate the following into your responses in the template:

Subjective: What details did the patient provide regarding their chief complaint and symptomology to derive your differential diagnosis? What is the duration and severity of their symptoms? How are their symptoms impacting their functioning in life?
Objective: What observations did you make during the psychiatric assessment?
Assessment:Discuss the patient’s mental status examination results. What were your differential diagnoses? Provide a minimum of three possible diagnoses with supporting evidence, listed in order from highest priority to lowest priority. Compare the DSM-5-TR diagnostic criteria for each differential diagnosis and explain what DSM-5 criteria rules out the differential diagnosis to find an accurate diagnosis. Explain the critical-thinking process that led you to the primary diagnosis you selected. Include pertinent positives and pertinent negatives for the specific patient case.

Reflection notes: What would you do differently with this client if you could conduct the session over? Also include in your reflection a discussion related to legal/ethical considerations (demonstrate critical thinking beyond confidentiality and consent for treatment!), health promotion and disease prevention taking into consideration patient factors (such as age, ethnic group, etc.), PMH, and other risk factors (e.g., socioeconomic, cultural background, etc.). Use APA referencing style.

March 14, 2024

Time Value of Money

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Time Value of Money

Task 1

Why is the concept of time value of money important in the corporate context? Justify your answer. A complete post includes an explanation supported by examples and a minimum of 2 research sources. Your post must be substantive and demonstrate insight gained from the course material. A substantial post accomplishes one or more of the following:

discusses the application of time value of money in the corporate setting
offers additional research or examples, in support of the original answer
describes implications of the time value of money concept for capital project financing
compares and contrasts management practices in relation to corporate funds

[Your initial post should be at least 450+ words and in APA format (including Times New Roman with font size 12 and double spaced). Post the actual body of your paper in the discussion thread then attach a Word version of the paper for APA review]

Time Value of Money

Task 2

Assume that you are nearing graduation of your MBA program and have applied for a job with a local bank. As part of the bank’s evaluation process, you have been asked to take an examination that covers several financial analysis techniques. The first section of the test addresses time value of money analysis. See how you would do by answering the following questions.

A customer of the bank, Raj Kami, wants to deposit $100,000 in a savings account that pays a nominal rate of 8%.

If the bank compounds interest annually, how much will the customer have in his account 3 years from now?
What would the balance be in 3 years from now if the bank used quarterly compounding rather than annual compounding?
If Raj Kami deposited the $100,000 in 4 equal payments of $25,000 each at the end of years 1, 2, 3, and 4. How much would he have in the savings account at the end of year 4, based on 8% annual compounding?
Raj Kami wants to know how long it will take his sum of money to double if the growth rate per year is 8%
Raj Kami wants to buy a car, and a local bank will lend him $20,000. The loan would be fully amortized over 5 years (60 months), and the nominal interest rate would be 12%, with interest paid monthly. What is the monthly loan payment? What is the loan’s effective (or equivalent) rate EFF?
What is the present value of $100,000 to be received in 4 years if the appropriate interest rate is 5%?

Time Value of Money

Jackson Corporation’s bonds have 10 years remaining to maturity. Interest is paid annually, the bonds have a $1,000 par value, and the coupon interest rate is 9%. The bonds have a yield to maturity of 10%. What is the current market price of these bonds?
Renfro Rentals has issued bonds that have a 10% coupon rate, payable semiannually. The bonds mature in 10 years, have a face value of $1,000, and a yield to maturity of 9%. What is the price of the bonds?
Wilson Wonders’s bonds have 10 years remaining to maturity. Interest is paid annually, the bonds have a $1,000 par value, and the coupon interest rate is 10%. The bonds sell at a price of $900. What is their yield to maturity?
What is the present value of a perpetuity that pays $1,000 per year if the appropriate interest rate is 5%? Use APA referencing style.

March 14, 2024

Discussion – Financial Analysis

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Discussion – Financial Analysis

You may consider using the same company and annual report that you chose for your Week 1 discussion forum, Reading and Using the Annual Report Case Study. This choice will work only if the company is using the straight-line depreciation method. The company’s choice of depreciation method can be located in the notes to the financial statement in the annual report. If the company does not use this method or does not have long-term assets, you will need to choose another company. Select a company that a fellow student has not already posted.

Discussion – Financial Analysis

Using your selected company’s financial statement, Calculate the average life, average age, and asset turnover ratios. Be sure to show your calculations. Discuss what each ratio tells you in the context of your chosen company.

Calculate the accounts receivable turnover ratio and convert that ratio into days. Be sure to show your calculations. Discuss what each ratio tells you in the context of your chosen company.

Your initial response should be a minimum of 200 words. Graduate school students learn to assess the perspectives of several scholars. Support your response with at least one scholarly or credible resource, in addition to the text.

Discussion – Financial Analysis

Calculate the accounts receivable turnover ratio and convert that ratio into days. Be sure to show your calculations. Discuss what each ratio tells you in the context of your chosen company.

March 14, 2024

NURS540 Literature Review

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NURS540 Literature Review

The literature review is one of the most important components, and often the most time consuming part, of a good research proposal. Without the solid foundation of a good literature review, it is difficult to make a strong research proposal.

This week, you will work to develop a rough draft of your literature review. You will continue to develop the literature review next week based on feedback provided by your instructor. Then in week 7, you will submit a well-polished literature review as part of your final research proposal.

The following requirements should be met in your literature review:

Include a minimum of six scholarly sources
Organize in logical sections
Include an overview of the literature
Be unbiased in your presentation of information
Include sources and content relevant to your research questions and hypothesis; state the relevance in your literature review
Include a critical assessment of the sources. Do not simply include a summary of what you have read
A strong introduction and conclusion, including further questions for research
Proper APA formatting, citations, and references

NURS540 Literature Review

Keep in mind that this is a rough draft, so the literature review does not need to be perfect. However, you should still submit a literature review with proper APA formatting, correct spelling, punctuation, and grammar that meets all of the specifications of the assignment listed above. You will then receive feedback from your instructor and continue to do more research, and modify and improve your current literature review.

March 14, 2024

MGSC 5151 Final Project

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MGSC 5151 Final Project

The project is conducted in teams of five students, with a focus on healthcare analytics. You need

to choose a topic within the healthcare domain. Identify a problem or area that can be improved or

resolved through the application of healthcare analytics. The goal is to provide actionable

insights and recommendations to enhance healthcare operations, decision-making, or strategy.

Explore various aspects within the healthcare sector, considering topics such as:

Patient outcomes and treatment effectiveness
Resource allocation and optimization in healthcare facilities
Healthcare cost management and financial efficiency
Predictive modeling for disease diagnosis or prevention
Patient satisfaction and experience improvement

MGSC 5151 Final Project

This narrowed focus on healthcare ensures that the projects align with the course theme and

contribute to the broader field of healthcare analytics.

Project Objective:

Develop a comprehensive healthcare dashboard addressing a specific area of interest within the

healthcare domain. Analyze the dashboard data to identify gaps or areas for improvement in

healthcare processes.

Dashboard Development:

Data Selection:

Choose a healthcare-related dataset or datasets aligned with your interests. Data could include

patient outcomes, hospital performance, healthcare costs, claims data, or any other relevant

healthcare metrics.

MGSC 5151 Final Project

Dashboard Design:

Create a visually appealing and user-friendly dashboard using a tool of your choice (e.g., Tableau, Power BI, etc.). Ensure the dashboard provides a holistic view of the chosen healthcare data.

Data Analysis:

Identify Gaps:

Analyze the dashboard data to identify gaps, trends, or areas requiring attention within the healthcare context. Utilize appropriate analytics techniques to derive meaningful insights.

Results Analysis:

Analyze and interpret the results obtained from the dashboard. Discuss any noteworthy findings, patterns, or trends.

MGSC 5151 Final Project

Recommendations:

Based on the dashboard analysis, provide well-founded suggestions and recommendations for improving healthcare processes or addressing identified gaps.

Presentation and Reporting:

Prepare a professional report and presentation summarizing the entire analytics process, findings, recommendations, and the potential impact on healthcare.

Deliverables:

Comprehensive Final Project Report:

A detailed report summarizing the entire project, including findings, recommendations, and the potential impact on healthcare. This report should be in PDF format.

MGSC 5151 Final Project

Data Sources Documentation:

A document outlining the data sources used in the project, providing context, descriptions, and any necessary metadata for the collected data.

Data Analysis and Modeling Artifacts:

This includes the relevant files and materials used for data analysis and modeling, such as data preprocessing scripts, code used for modeling, and any other tools employed. This may be organized into a dedicated folder or file repository.

Final Presentation:

A PowerPoint (PPT) presentation (between 10 and 20 slides) summarizing key project aspects, including objectives, data analysis methods, findings, and actionable recommendations. Additionally, provide a PDF version of the presentation for reference.

MGSC 5151 Final Project

Report Format:

Abstract:

Provide a concise summary of the project, including system requirements at a high level, the proposed model and solution, key results, and noteworthy observations.

Introduction:

Introduce the selected topic of interest, provide a brief literature survey. Clearly outline the problem statement and describe the proposed approach for making recommendations to improve the system.

Data:

Detail the data sources used in the project, explaining their relevance and any data preprocessing steps taken. Include information on data collection, cleaning, and any transformations.

Model:

Explain the analytical models, methodologies, and techniques employed in the project. Discuss the rationale behind the chosen models and how they were implemented.

MGSC 5151 Final Project

Analysis and Findings:

Present the results of the analysis, including data visualizations, insights gained, and any statistical outcomes. Use clear and concise language to communicate the project’s findings.

Conclusions:

Summarize the overall work done, emphasizing the significance of your findings and recommendations. Avoid directly copying more than 10 consecutive words from the body of your report to maintain originality.

References:

Include a list of references used in your project, with a minimum of five sources, including at least two journal papers. Follow a consistent citation style (e.g., APA, MLA, Chicago) for your references.

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