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May 3, 2024
May 3, 2024

DMM7002 Digital Analytics & Insights

Web, Mobile and Marketing – Task/Assessment brief

In this assessment, you are taking your digital analytics for marketing to the next level, considering factors of strategy, business objectives, and ROI.

Scenario:

You are a Digital Marketing Consultant pitching your digital analytics service to the CMO of a  Subject of your choice. This Subject can be any business entity, social organisation, or a famous person. This Subject declined to provide you with internal data and asked you to use “openly accessible” data. You reasonably suspect that the Subject is either not very happy about its digital analytics strategy or its internal data system is too messy to show to you. (This happens all the time, otherwise, why would they need you?) You therefore have identified a gap so that your service can add value to help the Subject improve its digital marketing.

DMM7002 Digital Analytics & Insights

DMM7002 Digital Analytics & Insights

The Deliverable:

You are to send the Subject CMO your digital analytics insights in a well-illustrated and well-written report to answer the following questions:

  1. What are some of the objectives of your Subject in its current marketing activities that you can observe using “openly accessible data”? (LO1)
  2. How did you find those data, and what are some of the digital analytics strategies you used to measure the performances and outcomes of the Subject’s marketing activities? (LO1)
  3. What are your evaluations of the digital analytics resources, skills, and tactics that are available to the Subject, as well as you, to recommend measuring at least three (3) of the following elements (LO2):
  4. Customers and/or audience
  5. Competitions
  6. Internal digital marketing performances and effectiveness
  7. The macro environment of marketing (SOSTAC)
  8. Lastly, based on the above analysis and your understanding of the new trends of digital analytics, e.g., the application of AI, etc., how will you recommend the Subject to use digital analytics to set better marketing objectives? What are the improved and well-justified new digital marketing objectives? (LO3)

DMM7002 Digital Analytics & Insights

Resources and Tools: You should demonstrate resourcefulness and data skills. You are a marketing expert as well as a resourceful analyst. You are required to use no fewer than two digital analytics tools in this report. Please do not easily give up on data availability. For example, if you choose to discuss Point 3.c. above, even if without the Subject’s internal data, you can otherwise use comparable demonstration data from Google Analytics, Twitter, Facebook, Amazon, Mailchimp, etc. to advise how a business can commonly measure the marketing metrics of your choice, for example, landing page, bounces, A/B testing, conversions, goal pages, remarketing, open rates, click-through rates, SERP ranking, etc.

Professionalism: You must include an Executive Summary and a Conclusion. You should not exceed the word count limit by 10% (2,200 words is the cap). The Reference List is the only part that is not included in the word count limit. Do not conceal word counts in images, because the CMO has no interest in them. Please note your actual word count on the cover page. Do not count on your audience to pay attention to the Appendices. Do not plagiarise. If you choose to work on the same Subject as your PRAC1 assessment, you are solely responsible for avoiding (self) plagiarism and high similarity rates. APA.

May 3, 2024
May 3, 2024

Financial Institutions Risks II

Instructions on Assessment:

To answer the questions below, you must choose one ‘Global Systemically Important Financial Institution’ to provide examples using their latest Annual and Pillar 3 reports. When answering both questions, you are required to demonstrate how the risks within each question interact

1)         In the context of international regulatory frameworks and systemic risk management, analyse the effectiveness of measurement and management techniques employed by the banks’ asset-liability committees (ALCOs) in mitigating interest rate and foreign exchange risk?  (1500 Words, 50 Marks)

2)         Utilising literature, regulatory risk guidelines, critically assess your selected bank’s operational and enterprise risk management performance in the current dynamic banking environment. Additionally, develop a fraud risk assessment, drawing insights from real-world instances and anticipating potential exposures in the future. (1500 Words, 50 Marks)

Financial Institutions Risks II

Financial Institutions Risks II

Assessment structure guidelines are as follows:

  • Your assignment can be in the form of a report, but you should not separate all the individual risks.
  • Length maximum of 3000 words (with a +/- 10% tolerance level) must be stated.
  • Font – Arial 12, the whole document being fully justified with 1.5 line spacing.
  • Titles and headings should be in bold. Section headings should be numbered, e.g. 3.1.
  • Quotations of more than two lines must be indented and in italics with the reference and page number stated. Shorter quotes should be in italics but do not need to be indented.
  • Tables and figures should be inserted at an appropriate point in the text and should be easily readable.
  • No large tables, except a detailed fraud risk framework.
  • If you are attaching any appendices, please keep them to a minimum.
  • Referencing must be APA 7th style.

Financial Institutions Risks II

Module Specific Assessment Criteria

You will be expected to demonstrate the following learning outcomes at the end of the module:

Knowledge & Understanding:

  • Develop a knowledge and understanding of interest rate, foreign exchange, operational and systemic risk. (MLO1)
  • Critically evaluate effective fraud assessment frameworks to prevent fraud within financial institutions. (MLO2)

Intellectual / Professional skills & abilities:

  • Develop quantitative and qualitative evaluation skills whilst measuring and managing the risks covered in this module. (MLO3)
  • Develop an ability to apply regulatory requirements to real-life banking and financial institution scenarios. (MLO4)

Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):

  • Develop a cultural and ethical awareness of the impact of risk management systems on organisational decision-making and their antecedents’ effects on financial institutions. (MLO5) APA.
May 3, 2024
May 3, 2024

Dell Company Analysis

Prepare an APA format paper to discuss and explain at least 5 specific policies and programs that help the company achieve its vision of driving social and environmental change while still remaining innovative and profitable in the context of three types of performance metrics: economic, social and environmental. Your submission should be prepared at a minimum of two- pages, not going over four pages double- spaced. Times New Roman font, 12 pitch, double spaced. The title page and the reference page are required, format your in-text citations and reference. For sourced information please provide a separate reference page does not count towards your 2-page minimum written analysis. Link: https://www.dell.com/learn/us/en/uscorp1

Late submission is not accepted.

Dell Company Analysis

Dell Company Analysis

Prepare an APA format paper to discuss and explain at least 5 specific policies and programs that help the company achieve its vision of driving social and environmental change while still remaining innovative and profitable in the context of three types of performance metrics: economic, social and environmental. Your submission should be prepared at a minimum of two- pages, not going over four pages double- spaced. Times New Roman font, 12 pitch, double spaced. The title page and the reference page are required, format your in-text citations and reference. For sourced information please provide a separate reference page does not count towards your 2-page minimum written analysis. Link: https://www.dell.com/learn/us/en/uscorp1

Late submission is not accepted.

Dell Company Analysis

Prepare an APA format paper to discuss and explain at least 5 specific policies and programs that help the company achieve its vision of driving social and environmental change while still remaining innovative and profitable in the context of three types of performance metrics: economic, social and environmental. Your submission should be prepared at a minimum of two- pages, not going over four pages double- spaced. Times New Roman font, 12 pitch, double spaced. The title page and the reference page are required, format your in-text citations and reference. For sourced information please provide a separate reference page does not count towards your 2-page minimum written analysis. Link: https://www.dell.com/learn/us/en/uscorp1

Late submission is not accepted.

May 3, 2024

Assessment Element – Individual Report

Individual 4000 words (excluding figures and tables) report in a report format containing data analysis with tables and graphs as required to answer an Operations problem involving case data. Tables and Figures will not be included in the word count.

Electronic submission via the NOW drop box together with a Turnitin report.

Assessment structure: the assignment should explicitly address each question in turn. Use theories and the results of your data analysis to suggest appropriate solutions to the issues faced by the case companies. The suggested solutions will reflect your skills of decision-making using data (both qualitative and quantitative).

All referencing should use the Harvard format (See Library referencing guide).

Feel free to contact your tutors if you require further advice or clarification.

Assessment Element - Individual Report

Assessment questions

Create a business report using the Case company data set provided. In your business report, critically evaluate and analyse the business operation of the case company and provide appropriate recommendations to inform their future decision-making. Your evaluation, analysis and recommendation must be supported by data analysis and underpinned by appropriate theories.

Your discussion should at least include the following components:

  1. Descriptive analysis on the part of data sets identified as appropriate and relevant to your selected aspect(s) of business operation (such as planning, inventory, marketing, technology, sales and others). (MLO: a, e, g). In your responses demonstrate the following elements where applicable:
  • (a) data cleaning,
  • (b) data visualisation appropriate for different data types
  • (c) descriptive statistics
  • (d) defining and testing hypotheses

Assessment Element – Individual Report

  1. Predictive: Provide at least two forecast models for the demand and provide a judgement and comparisons on their precisions. (MLO: b, c, d, f). In your responses demonstrate the following elements where applicable:
  • (a) Regression model(s) by determination of Independent and dependent variables
  • (b) proposing demand forecast models and assessing them (Assumptions, precision)
  1. Prescriptive: Based on your data analysis from (1) and (2) above, support the decision-making process of the company by suggesting viable ways to improve relevant business operations. Provide an optimisation model to minimise the inventory costs of the raw materials (including fixed logistics cost per transport and stocking). Your recommendation should be supported by both management-related theory and data analysis. (MLO: a, b, c, d, h). Your responses can include the following:
  • Identification of the objective and limitations of the business problem
  • Formulating the problem in a mathematical programming form
  • Providing a solution to the defined problem.

Assessment Element – Individual Report

Suggested structure for the report:

  • Introduction:  Briefly explain the industry, involved business functions, and role of data in business decisions [500~700 words]
  • Descriptive Analysis [1000 words]
  • Predictive Analysis [1000 words]
  • Prescriptive Analysis [1000 words]
  • Conclusion: summarise the impact of your analysis, and how this business can benefit from your analysis (quantitative & qualitative) [500-700 words]

The suggested word count above for each section is only an estimated number and you can have more or less than that.

May 3, 2024
May 3, 2024

Realism Naturalism & Modernism

PERIOD FOUR: 1940-1960

Write two (2.5 pages) essays. You will write one essay on each of the last three periods of literature we have studied in the second half of this course.

For each of the periods, you should choose two works by two different authors from our assigned readings, each of which exemplifies a different aspect of that period. Texts must be on our syllabus.

Begin each essay with a broader statement (a few sentences) that describes names the period and its time range as well as that period’s concerns and some of the features of its literature. Then introduce the two works by two different authors that you will offer as examples of two different aspects of the period. Give the full titles in correct format and full authors’ names. Briefly explain how each work illustrates that particular aspect. End your essay with a few sentences that put the two works back into their period context.

Realism, Naturalism & Modernism

Realism Naturalism & Modernism

You might begin, for example, in this way: The period of Realism, Naturalism, Modernism 1940-1960 was a time when………. Its literature was characterized by A, B, C, and D.  Work One by X illustrates A. In Work Two by Y, we see D

This is the first essay. Write on the PERIOD FOUR: REALISM, NATURALISM, MODERNISM: 1940-1960.

Before writing, let me know the two works by two different authors that you will offer as examples of two different aspects of the period (the works are listed in the readings for week 4 period)

Make sure you Give the full titles in the correct format and full authors’ names, and briefly explain how each work illustrates that particular aspect

Realism Naturalism & Modernism

You might begin, for example, in this way: The period of Realism, Naturalism, Modernism 1940-1960 was a time when………. Its literature was characterized by A, B, C, and D.  Work One by X illustrates A. In Work Two by Y, we see D

This is the first essay. Write on the PERIOD FOUR: REALISM, NATURALISM, MODERNISM: 1940-1960.

Before writing, let me know the two works by two different authors that you will offer as examples of two different aspects of the period (the works are listed in the readings for week 4 period)

Make sure you Give the full titles in the correct format and full authors’ names, and briefly explain how each work illustrates that particular aspect. APA.

May 3, 2024
May 3, 2024

SUS512 Sustainability Project

Assessment 2 Description – Major Project

Part 1 Systems analysis: 1,500 words, Part 2: 500 words. Total 2000 words (excluding figures and references)

The major project should be presented in two parts submitted at the same time.

The following steps will help you to undertake Part 1 of the project.

Step 1 – Choose your sustainability problem and specific local area and clear boundary of area it affects

Choose one of the following seven sub-national sustainability problems on the basis of which one is most pressing in the town or local region (not nation) where you normally live.

  1. Lack of fresh water for human consumption and ecosystem health
  2. Insufficient clean, affordable and renewable energy supplies
  3. The unsustainable impact of per capita waste production and consumption
  4. Inadequate availability of affordable and sustainable housing
  5. Inadequate Biodiversity Protection and habitat for endangered species.
  6. Lack of sustainable, affordable and accessible transport networks and infrastructure
  7. Tree and ecosystem loss from urban development and sprawl

SUS512 Sustainability Project

SUS512 Sustainability Project

Note you can choose another appropriate and specific sustainability problem with a specific place and boundary but this must be discussed with and approved with your tutor prior to week 7.

Briefly define the area and boundary of the local area where you will focus your project. This should be a specific Local Government, district, municipality, province or town.  The reason for being specific about the scale of your project is to put a geographic, social and regulatory boundary around the problem you will be analysing.

When choosing your problem and defining the boundary you also need to ensure that credible up to date evidence on the problem is available. You should do some research of both popular sources like websites, newspapers or personal knowledge and experience AND academic journals, government reports, policy and other credible sources before settling on the problem and area. If you cannot not find enough evidence, You made need to draw in some evidence on the same topic from another location or chose a different topic or redefine the boundary.

You will need to write 200 words on why this issue is a priority concern in your area then you can start step 2.

SUS512 Sustainability Project
Step 2- Brainstorm all the factors that are impacts and possible causes of the sustainability problem

Use systems thinking tools and habits from Module 1, to help you identify the major factors that are influencing (positively or negatively) your chosen problem.

You may think about possible impacts and causes through each of these different  lenses : social, ecological, economic, political, built form, cultural, knowledge.  Please note: such a list of possible areas is just a prompt for your initial brainstorm, not a list of headings that need to be covered completely in the project. When it comes to explaining the elements and relationships in your iceberg diagram in step 4, they should be more context specific and evidence-based than these broad category headings.

Try to include everything about your chosen problem at this stage. Try to be specific about who the sustainability problem impacts, how and why. This may mean that your brainstorm or systems analysis will be extremely complex and messy, but don’t worry as you will refine this at the next step. Note that you may come back to this step and continue to develop this brainstorm as you progress through the steps and get a better understanding of the system and problem.

SUS512 Sustainability Project

Step 3 – Draw a diagram of an iceberg (applying the iceberg model).  Show what can be observed on the surface and what is or may be below in terms of the patterns and trends underlying  the problem, and the structures and mental models at the root of the problem.

Note: Step 2 and Step 3, Brainstorm and Ice-berg are both to be drawn by hand. Computer generated material will not be marked.

Step 4 You will need to justify in 1000 words what is above and what is below your iceberg with evidence. Your evidence can include personal or community observation or knowledge (particularly for top of iceberg) as well as credible reports and peer reviewed journals. These may give ideas of causal factors (below the surface) for the same problem even in a different geographic place. You need too highlight the relationship between the causal factors that sit beneath the iceberg and how they interact to produce the problem that is evident on the top of the iceberg.

You can draw from evidence from different, yet similar, areas facing the same problem (EG you might be looking at the Town of Victoria Park or Thimpu, or Dhakka but draw from evidence from a similar locality in Melbourne or Hanoi that has evidence about the root cause of your problem eg unsustainable low density urban planning that shapes travel habits)

This is the most crucial   step in this project. This is the systems analysis where you will analyse the way in which the most important factors you have identified interact and influence each other, as well as how they influence the problem overall.  Use systems thinking to examine the relationships you have identified.

SUS512 Sustainability Project

Major Project – Part 2 –leverage point and possible way forward  

500 words total

The next part of the project is to make recommendations as to how the State or Local Government can address the sustainability problem analysed in Part 1.  Choose one of the major sectors presented in the unit (Government, Business or Civil Society) to propose how they might address the problem, in partnership with other sectors or actors.

Step 5 – identify some possible leverage points on the basis of your prior analysis and evidence AND prioritise one.

Building on the systems analysis from Part I, you should be attempting to understand and identify what are effective  leverage points (Abson 2016, Meadows 1999) within the system you studied.  Having shown your possible leverage points choose one and explain the rationale for the leverage point you have chosen.

SUS512 Sustainability Project

In your report, provide a clear, evidence based, rationale for the leverage point by drawing on leverage point theory (see unit readings first). The leverage point needs to relate back to the iceberg and nature of the problem and the key elements and relationships and causal factors you identified in Part I. Do not just repeat a widely adopted solution already in action (EG municipal green waste composting or plastic or paper recycling in a locality that already offers this).

Step 6 – Explain how this leverage point could be implemented to maximise the potential for positive change. As part of this it will help you to Identify who would be involved (key stakeholders) and how you could measure the outcomes against the Sustainable Development Goals. APA.

May 3, 2024

MKT3820 Data Visualisation & Storytelling

Assignment and Dataset Brief:

The Big Airline is an airline company that offers flights to various destinations. The company has recently collected data on the loyalty programme that it runs. The compiled dataset with the following variables: Loyalty Number, Gender, Education, Marital Status, Loyalty card (this is different loyalty card type – Star, Nova and Aurora), CLV (Customer Lifetime Value), enrolment type (whether it was standard or promotion based), Flight activity year (when the flights were taken by the passengers), Flights booked (number of flights booked), Flights with companion (number of flights that had more than one person), total flights (sum

of flights booked and flights with companion), Distance (total distance travelled), Points accumulated (loyalty points accumulated), Points redeemed (loyalty points used or redeemed) and Dollar cost points redeemed. The title of the dataset is “Assignment 3 The Big Airline” and is available below.

MKT3820 Data Visualisation & Storytelling

MKT3820 Data Visualisation & Storytelling

The Marketing Director of The Big Airline wants you to analyse the dataset to gain insights about the performance of the loyalty programme. You are required to prepare a Tableau storyboard video presentation (recorded in Panopto and submitted along with the Tableau packaged workbook in .twbx format). You should describe what the storyboard shows (imagine that you are presenting this to the management of The Big Airline). It is important to have face-to-camera when presenting the storyboard. The submission of the Tableau packaged workbook in .twbx format will serve as the submission of the technical file.

Some of the questions that you can explore for this task are given below.

  1. Which loyalty card type is mostly held by passengers? Which one is the least held?
  2. Which enrolment type leads to highest number of flights booked? Which one leads to the least number of flights booked?
  3. Is there a relationship between the distance travelled and the dollar cost of the points redeemed?
  4. Develop additional business questions (at least 3 to 4) based on your understanding of the dataset. Prepare visualisations to answer these business questions.

MKT3820 Data Visualisation & Storytelling

  1. Create at least two (2) dashboards based on the analysis above. Each dashboard should have at least four (4) visuals. This will ensure a nice and balanced dashboard presentation.
  1. Create one (1) story(board) based on the 2 dashboards. Remember you will need to present this storyboard to the management of the company.
  2. Review the tutorial exercises and videos for week 9 for this assignment.

In summary, you will need to submit two items for this assignment.

  1. A video submission in .mp4 of your Tableau storyboard (you can use any software but it must be a video submission in .mp4). Please check that the video works fine (e.g., sound is ok).

2. The Tableau packaged workbook in .twbx format (this document will show all the work which was used to prepare theTableau storyboard). APA.

April 30, 2024
April 30, 2024

Abortion Discussion Forum

Complete your required discussion prompt:

Abortion is one of the most difficult and controversial moral issues we will consider. Listen to both sides, even if it is difficult to do. Both sides have important moral insights, even if ultimately these insights are outweighed by the insights of the other side. The goal of this discussion is not to convince you to accept one position over the other, but to help you to understand both sides. As you consider this difficult issue, it is important to distinguish two questions: Is abortion morally wrong? Should abortion be legal? while answering the prompts below.

Abortion Discussion Forum

Prompts:

  1. The Fetus vs. The Woman: Balancing Rights and Bodily Autonomy

At the core of the abortion debate lies the question of rights. Does a fetus have the right to life from conception? Does a woman have the right to bodily autonomy?

From a Social Contract Theory perspective, how can we balance the potential rights of the fetus with the established rights of a woman over her own body?

Analyze this issue through the lens of Rawls Justice Theory. How does socioeconomic background impact access to safe and legal abortion, and how can we promote justice in this area?

How might Care Ethics inform the abortion debate? Consider the potential impact of restricted access to abortion on women’s health, equality, and social mobility.

Abortion Discussion Forum

  1. The Sanctity of Life vs. Quality of Life

The decision to have an abortion can be influenced by factors like potential health risks to the mother or severe fetal abnormalities.

How would a Act Utilitarian approach weigh the potential benefits and burdens of continuing a pregnancy in these situations?

From a Kantian Deontological perspective, is the act of abortion ever morally permissible? If so, under what circumstances?

How do considerations of a woman’s mental and emotional well-being factor into the ethical equation according to Virtue Ethics?

Abortion Discussion Forum

  1. The Role of Law and Morality

The legality of abortion varies greatly across the world and can be a source of significant ethical debate.

  • How might Rawl’s Justice Theory be applied to ensure fair and equitable access to safe abortion services?

Can laws ever be truly moral according to Kantian Deontology? When might a conflict arise between the law and one’s moral compass regarding abortion?

Consider the potential impact of legal restrictions on abortion through the lens of Care Ethics.

Remember: Clearly state the ethical theory you are applying in your responses. Engage with your classmates’ ideas and respectfully explore different viewpoints. APA.

April 30, 2024
April 30, 2024

Content Analysis Paper

  1. a) illustrates an accurate description of content analysis as it applies to qualitative methods supported by classroom concepts;
  2. b) provides a detailed content analysis (with matrix) of a particular form of popular media (via either 30-plus minutes of content, 20-25 images, or some other parameter (instructor permission for which must have been  obtained prior to the submission of this assignment); and
  3. c) identifies extant gaps in the literature and recommends further research in the content analysis area based upon the findings of your analysis.

Content Analysis Paper

Make sure that you clearly indicate if your approach is relational or conceptual. Regardless of the type of content method you choose, make sure that you mention possible patterns or themes in your summary. Last, content analysis is often triangulated with other methods. When you address extant gaps in the literature and recommendations for future research, you should posit a complimentary method of inferential testing for content analysis and your media selection. Your summary should utilize sound critical thought, refer to course materials, and be written in APA format as per the 7th Ed.

Content Analysis Paper

Your summary should utilize sound critical thought, refer to course materials, and be written in APA format as per the 7th Ed. (to include a title page, abstract, appropriate in-text citations and a reference page).

For Additional assistance creating a matrix consult the following:

https://www.betterevaluation.org/en/evaluation-options/framework_matrices

https://www.scribbr.com/methodology/content-analysis/

Content Analysis Paper

  1. a) illustrates an accurate description of content analysis as it applies to qualitative methods supported by classroom concepts;
  2. b) provides a detailed content analysis (with matrix) of a particular form of popular media (via either 30-plus minutes of content, 20-25 images, or some other parameter (instructor permission for which must have been  obtained prior to the submission of this assignment); and
  3. c) identifies extant gaps in the literature and recommends further research in the content analysis area based upon the findings of your analysis.
April 30, 2024
April 30, 2024

Communication Assignment

For each scenario, provide a thorough description of your communication actions. Consider each of the following components:

Describe and justify the audience(s) for your communication.

Describe and justify the format of the communication.

Describe and justify the tone of the communication.

Describe and justify any potential collaborative needs. If there are no collaborative needs then clearly justify that decision.

Describe and justify points to be communicated.

Describe the overarching purpose or goal of the communication.

Communication Assignment

Communication Assignment

For each scenario, provide a thorough description of your communication actions. Consider each of the following components:

Describe and justify the audience(s) for your communication.

Describe and justify the format of the communication.

Describe and justify the tone of the communication.

Describe and justify any potential collaborative needs. If there are no collaborative needs then clearly justify that decision.

Describe and justify points to be communicated.

Describe the overarching purpose or goal of the communication.

Communication Assignment

For each scenario, provide a thorough description of your communication actions. Consider each of the following components:

Describe and justify the audience(s) for your communication.

Describe and justify the format of the communication.

Describe and justify the tone of the communication.

Describe and justify any potential collaborative needs. If there are no collaborative needs then clearly justify that decision.

Describe and justify points to be communicated.

Describe the overarching purpose or goal of the communication.

Communication Assignment

For each scenario, provide a thorough description of your communication actions. Consider each of the following components:

Describe and justify the audience(s) for your communication.

Describe and justify the format of the communication.

Describe and justify the tone of the communication.

Describe and justify any potential collaborative needs. If there are no collaborative needs then clearly justify that decision.

Describe and justify points to be communicated.

Describe the overarching purpose or goal of the communication. APA.