This assignment is designed to help you understand the “management” function of public relations, and how to set public relations objectives, activate public relations campaigns, and implement public relations programs.
AT&T’s “it can wait” campaignLinks to an external site. https://about.att.com/csr/itcanwait was one of the nominees of the 2015 WEBBY award. Please go ahead to study the case by conducting Internet search yourself and answer the following questions.
Questions: If you are the public relations director at AT&T how do you continue and enhance this campaign in 2016? What public relations objectives will you set for the campaign and what public relations programs will you plan? Please explain how you determine these objectives and programs. In other words, what makes you choose these objectives and programs over others.
Please note that you are expected to apply the knowledge that you have learned in Chapter 5, especially the information from pp. 87-93, when completing this assignment. Graders will pay special attention to whether your objectives are clear, understandable, have a firm completion date, measurable, and consistent with management’s objectives. Your PR programs should align with your PR objectives. Therefore, there should be consistencies there too.
Format: Short answer only. . Please make sure you describe your answer clearly. You don’t need to create the programs etc. Only descriptions will be enough.
This week, you will select a company from the following list. This list reflects organizations that experienced some challenges in the global marketplace.
(Nestle)
Each of these companies have experienced challenges operating in the global marketplace, bringing them negative notoriety in some cases, which could have or did impact their growth in the global marketplace and profits.
In your case study, you will…
- Provide background information on the challenge.,
- Using the concepts and topics in the course up to this point identify where you believe the challenges began to occur and what could have been done (if anything) to avoid them. If nothing could have been done to avoid them make sure you explain why.,