Tag Archives: Use persuasive language to highlight the win-win situation for both parties.

Social Media Writing Assignment

Scenario

Imagine you work in the marketing department for a company that sells protein shakes designed to create a healthy and well-balanced diet. The product has been successful on the market, but lately your sales have decreased. To improve sales, you are interested in expanding your marketing strategies to promote your products to a wider audience.

Requirements

You are required to use Conestoga College’s licensed version of Microsoft Copilot as a tool for this assignment. Do not use a third-party online AI tool like Quillbot or ChatGPT.

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Special Note on Using Generative AI

Third-party AI programs that require you to upload your personal information carry significant privacy and intellectual property concerns. To protect yourself from this risk, please use Conestoga College’s licensed version of Microsoft Copilot.

Social Media Writing Assignment

To practice appropriate academic integrity, you must include a citation with the generated text and a reference for Copilot at the end of your assignment. You may use this example:

Citation: (Microsoft, 2024).

Reference: Microsoft. (2024). Copilot [Large language model]. https://copilot.microsoft.com/

Students who opt to use Grammarly Premium to proofread and edit their work must include at the bottom of all assignments a clear statement of acknowledgement (such as “This assignment was proofread by Grammarly Premium”).

Directions

This assignment involves three (3) steps. Complete all three (3) steps using this template.

• Be sure to include a citation and reference to properly document assistive writing tools used to create this assignment.

Step 1

1. Create a question that asks how social media influencers help market products on their social media platforms.
   1. Write the question in the space provided.

1. Next, prompt Microsoft Copilot with that question and paste its response in the space provided. The Copilot response will enable you to learn about potential marketing strategies Social Media influencers employ.

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Social Media Writing Assignment

Step 2

1. Choose one (1) of the marketing strategies Copilot lists in its response from the space above. You will use this strategy to appeal to a social media influencer in step three (3).
   1. Record the marketing strategy you choose in the space provided.

Step 3

1. Write a letter in the space provided to a social media influencer to persuade them to endorse your protein shakes on their social media platform. You may choose the influencer of your choice, or write to an imaginary influencer, who promotes health and fitness.

Since this letter is intended to persuade the influencer to accept sponsorship from your company in exchange for product endorsement, use the 4-part persuasive writing strategy to appeal to your audience.

1. 1. Pitch your product using the 4-part persuasive writing strategy.
   2. Explain the benefits of collaborating by highlighting influencer marketing, the target audience, compensation, and expected outcomes.
   3. Use persuasive language to highlight the win-win situation for both parties.
   4. Write the letter using a business block letter format and limit it to (1) one-page in length.