ENT200 Innovation and Entrepreneurship
Group Project II: Business Feasibility Analysis Report. 65 Points.
Table of Contents
- Marking Rubric for Report: Assignment of Points per Section (page 1)
- Marking Rubric for Report: Sections Detail (pages 2-11)
- APA Style Citation format: helpful links (page 12)
Marking Rubric for Report. Assignment of Points per Section.
Executive Summary (2.5 points)
Introduction (2.5 points)
Business Concept (6 points)
Product/Service Feasibility Analysis (6 points)
Industry/Market Feasibility Analysis (6 points)
Consumer Profile (3 points)
Competitor Analysis (3 points)
Organizational and Human Resource Feasibility (3 points)
Financial Feasibility Analysis (4 points)
Legal Feasibility Analysis (3 points)
Technical Feasibility (3 points)
Business Viability and Foreseeable Limitations (4 points)
Report Summary/Conclusion (3 points)
Analytical Thinking (4 points)
Cohesion of Sections (4 points)
Robustness of Research and Support for Claims (4 points)
APA Referencing (4 points)
Total: 65 points possible.
Marking Rubric for Report: Section Detail
ENT200 Innovation and Entrepreneurship
Executive Summary (2.5 points)
Is a summary of all the key sections of your report. Include the most important highlights from each section of the feasibility study. For example, include a clear and concise description of the venture, whatever proprietary aspects it may possess, the target market, the amount of financing needed and the type of financing requested. The executive summary is written last but presented at the start of your report. The executive summary should be no more than half a page in length.
Introduction
The purpose of your introduction is to articulate a compelling summative story of your venture, discuss what concept is being proposed and why. Briefly validate the product/service market existence. Identify the expertise and experience of the management team. Mention the practical feasibility of the venture for eg: what unique features distinguish the product/service?
Summarize the critical assumption(s) upon which financial information is based. Identify key elements associated with legal and technical aspects of the venture as well as business viability.
(2.5 points)
The student must provide both an Executive Summary and an Introduction for the feasibility report.
For both the Executive Summary and the Introduction.
- Is present as specified, is polished and professional and fulfills stated requirements (2.5)
- Is present as specified and fulfills all stated requirements, but requires minor improvements (2)
- Is present as specified and fulfills all stated requirements, but is too long, too short and/or digresses slightly from its objective (1.5)
- Requires improvement and/or digresses more than slightly from its objective (1)
- Is present but does not fulfill stated requirements (.5)
- Is missing (0)
ENT200 Innovation and Entrepreneurship
Business Concept (6 points)
Explain the business concept. What business concept is being proposed. Why does the concept have potential in the market? Describe whether the proposed concept is retail, wholesale, manufacturing or service. Identify stages of venture development.
- Is present as specified, is polished and professional and fulfills stated requirements (6)
- Is present as specified and fulfills all stated requirements, but requires minor improvements (5)
- Is present as specified and fulfills all stated requirements, but is too long, too short and/or digresses slightly from its objective (3-4)
- Requires improvement and/or digresses more than slightly from its objective (2)
- Is present but does not fulfill stated requirements (1)
- Is missing (0)
Continued…
Product/Service Feasibility Analysis (6 points)
Before going any further with a conceptual idea, the team must determine whether the concept has any practical feasibility. One of the most important questions in this section of the feasibility analysis would be: “What unique features distinguish your product/service?” The more unique the features of a product or service, the better chance the business concept has of being successful.
- Is present as specified, is polished and professional and fulfills stated requirements (6)
- Is present as specified and fulfills all stated requirements, but requires minor improvements (5)
- Is present as specified and fulfills all stated requirements, but is too long, too short and/or digresses slightly from its objective (3-4)
- Requires improvement and/or digresses more than slightly from its objective (2)
- Is present but does not fulfill stated requirements (1)
- Is missing (0)
Industry/Market Feasibility Analysis (6 points)
The industry/market analysis is critical. Is there a market for the product or service resulting from the venture? What are the current trends in this industry? What are the predicted trends for this industry? Can any of this be substantiated? The market for the product/service may be obvious, yet the feasibility analysis must validate its existence. In the venture feasibility analysis, it may be enough to prove that a sufficient market exists for the venture and that no further in-depth research is warranted. (Refer to Final Assignment preparation< market entry requirements on Quercus).
- Is present as specified, is polished and professional and fulfills stated requirements (6)
- Is present as specified and fulfills all stated requirements, but requires minor improvements (5)
- Is present as specified and fulfills all stated requirements, but is too long, too short and/or digresses slightly from its objective (3-4)
- Requires improvement and/or digresses more than slightly from its objective (2)
- Is present but does not fulfill stated requirements (1)
- Is missing (0)
ENT200 Innovation and Entrepreneurship
Consumer Profile (3 points)
Consumer demographics based on the target market must be critically assessed using consumer information including demographic, geographic, psychographic and behavioral data. Secondary research may be conducted at this stage for analysis. A descriptive representation of the consumer profile may be considered. (For more information and to view an example click here )
- Is present as specified, is polished and professional and fulfills stated requirements (3)
- Is present as specified and fulfills all stated requirements, but requires minor improvements (2-2.5)
- Is present as specified and fulfills all stated requirements, but is too long, too short and/or digresses slightly from its objective (1.5)
- Is present as specified and fulfills all stated requirements, but requires considerable improvement and/or digresses more than slightly from its objective (1)
- Is present but only partially fulfills stated requirements (.5)
- Is missing (0)
Continued…
Competitor Analysis (3 points)
A competitor analysis section in your report will describe the level of competition within the market and how the business concept will match or exceed competition. List the barriers to entry and identify both direct and indirect competition. State how difficult it will be for competitors to imitate your product/service. The team should evaluate the competitors in the marketplace for their new product/service. Lessons learned from competitors provide opportunities for the team to find unique distinctions in their own concept. (Refer to Final Assignment preparation<Competitor analysis on Quercus)
- Is present as specified, is polished and professional and fulfills stated requirements (3)
- Is present as specified and fulfills all stated requirements, but requires minor improvements (2-2.5)
- Is present as specified and fulfills all stated requirements, but is too long, too short and/or digresses slightly from its objective (1.5)
- Is present as specified and fulfills all stated requirements, but requires considerable improvement and/or digresses more than slightly from its objective (1)
- Is present but only partially fulfills stated requirements (.5)
- Is missing (0)
ENT200 Innovation and Entrepreneurship
Organizational and Human Resource Feasibility (3 points)
Students must identify resource sufficiency for eg: will some parts of the venture’s operations be outsourced, where will manufacturing take place. How will the end product reach the consumer? What about logistics and supply chain? What are the HR skills necessary to support the venture operations.
Include management/HR needs – e.g.: students must identify the founding members and key personnel in place to guide the venture, explain the organizational chart devised for the venture and the hierarchy. Identify how critical tasks are being assigned include any board directors, advisors in place.
- Is present as specified, is polished and professional and fulfills stated requirements (3)
- Is present as specified and fulfills all stated requirements, but requires minor improvements (2-2.5)
- Is present as specified and fulfills all stated requirements, but is too long, too short and/or digresses slightly from its objective (1.5)
- Is present as specified and fulfills all stated requirements, but requires considerable improvement and/or digresses more than slightly from its objective (1)
- Is present but only partially fulfills stated requirements (.5)
- Is missing (0)
Continued…
Financial Feasibility Analysis (4 points)
Summarize the critical assumptions upon which the financial information is based; in other words, show how the numbers have been derived. A pro forma income statement and a statement of cash flows are the two most critical financial documents to add here even though they may include preliminary outside sources needed to get some idea of the generation of revenue and the cash position of the venture during the first three years. If possible, provide a break-even analysis to demonstrate where the venture moves from survival to growth. All statements may be included within the appendix section of your report making appropriate referencing in the body of the report. (Refer to the special topic on financials posted on Quercus).
- Is present as specified, is polished and professional and fulfills stated requirements (4)
- Is present as specified and fulfills all stated requirements, but requires minor improvements (3-3.5)
- Is present as specified and fulfills all stated requirements, but is too long, too short and/or digresses slightly from its objective (2-2.5)
- Is present as specified and fulfills all stated requirements, but requires considerable improvement and/or digresses more than slightly from its objective (1-1.5)
- Is present but only partially fulfills stated requirements (.5)
- Is missing (0)
ENT200 Innovation and Entrepreneurship
Legal Feasibility (3 points)
- Is present as specified, is polished and professional and fulfills stated requirements (3)
- Is present as specified and fulfills all stated requirements, but requires minor improvements (2-2.5)
- Is present as specified and fulfills all stated requirements, but is too long, too short and/or digresses slightly from its objective (1.5)
- Is present as specified and fulfills all stated requirements, but requires considerable improvement and/or digresses more than slightly from its objective (1)
- Is present but only partially fulfills stated requirements (.5)
- Is missing (0)
Technical Feasibility (3 points)
Assess both hardware and software requirements for day-to-day business operations. Evaluating the technical aspects of a new product/service idea or concept to determine its feasibility. This includes evaluating the technical requirements, capabilities, and constraints of the product/service, as well as assessing the availability and suitability of the technology and resources.
- Is present as specified, is polished and professional and fulfills stated requirements (3)
- Is present as specified and fulfills all stated requirements, but requires minor improvements (2-2.5)
- Is present as specified and fulfills all stated requirements, but is too long, too short and/or digresses slightly from its objective (1.5)
- Is present as specified and fulfills all stated requirements, but requires considerable improvement and/or digresses more than slightly from its objective (1)
- Is present but only partially fulfills stated requirements (.5)
- Is missing (0)
Continued
ENT200 Innovation and Entrepreneurship
Business Viability and Foreseeable Limitation (4 points)
Identifying Key performance Indicators (KPI’s) for the new product/service, identifying potential revenue generators, potential attrition rate and discussing suitable retention strategies for the new venture. Overall analysis of business sustainability and growth. Identify potential limitations for your venture for eg: technical limitations, financial limitations etc..
- Is present as specified, is polished and professional and fulfills stated requirements (4)
- Is present as specified and fulfills all stated requirements, but requires minor improvements (3-3.5)
- Is present as specified and fulfills all stated requirements, but is too long, too short and/or digresses slightly from its objective (2-2.5)
- Is present as specified and fulfills all stated requirements, but requires considerable improvement and/or digresses more than slightly from its objective (1-1.5)
- Is present but only partially fulfills stated requirements (.5)
- Is missing (0)
Report Summary / Conclusion (3 points)
The conclusion is the last written section of your report before your appendix and reference pages. This section summarizes each of the previous sections. You should end the conclusion by highlighting one or more recommendations, please refer to your business viability section, your recommendations may stem from your business viability.
Appendix
An appendix is an optional section, but it’s usually beneficial for the reader of the report. This section includes any information that the reader might find useful for eg: financials addressed within the financial feasibility section of your report. Regardless of whether or not you choose to include an appendix section, you should include references.
Is present as specified, is polished and professional and fulfills stated requirements (3)
- Is present as specified and fulfills all stated requirements, but requires minor improvements (2-2.5)
- Is present as specified and fulfills all stated requirements, but is too long, too short and/or digresses slightly from its objective (1.5)
- Is present as specified and fulfills all stated requirements, but requires considerable improvement and/or digresses more than slightly from its objective (1)
- Is present but only partially fulfills stated requirements (.5)
- Is missing (0)
ENT200 Innovation and Entrepreneurship
Analytical Thinking (4 points)
Students were able to analyze the feasibility of the venture and develop a comprehensive business blueprint. Students were able to effectively identify key elements pertaining to all sections of the report. Students were able to extract the information from key sections of the report to justify business viability.
- Is present as specified, is polished and professional and fulfills stated requirements (4)
- Is present as specified and fulfills all stated requirements, but requires minor improvements (3-3.5)
- Is present as specified and fulfills all stated requirements, but is too long, too short and/or digresses slightly from its objective (2-2.5)
- Is present as specified and fulfills all stated requirements, but requires considerable improvement and/or digresses more than slightly from its objective (1-1.5)
- Is present but only partially fulfills stated requirements (.5)
- Is missing (0)
Continued…
Cohesion of Sections (4 points)
It is important for the parts of your written report to be well connected together at the micro level. At the macro level your report must be clutter free, well organized ensuring ideas are cohesive and not fragmented.
Is present as specified, is polished and professional and fulfills stated requirements (4)
- Is present as specified and fulfills all stated requirements, but requires minor improvements (3-3.5)
- Is present as specified and fulfills all stated requirements, but is too long, too short and/or digresses slightly from its objective (2-2.5)
- Is present as specified and fulfills all stated requirements, but requires considerable improvement and/or digresses more than slightly from its objective (1-1.5)
- Is present but only partially fulfills stated requirements (.5)
- Is missing (0)
ENT200 Innovation and Entrepreneurship
Report Robustness (4 points)
A robust report is demonstrated by meeting all aspects of the assignment requirements, all sections of the feasibility study are thoroughly and meticulously analyzed, described and rationalized in depth.
- Is present as specified, is polished and professional and fulfills stated requirements (4)
- Is present as specified and fulfills all stated requirements, but requires minor improvements (3-3.5)
- Is present as specified and fulfills all stated requirements, but is too long, too short and/or digresses slightly from its objective (2-2.5)
- Is present as specified and fulfills all stated requirements, but requires considerable improvement and/or digresses more than slightly from its objective (1-1.5)
- Is present but only partially fulfills stated requirements (.5)
- Is missing (0)
APA Referencing (4 points)
Please use APA 7th Edition for referencing.
A reference section can have one or more pages depending on the number of sources you used to create your report. You can use company documents, scholarly articles related to your industry, or any additional audio/visual references you used during the report’s completion. Be sure to use APA citations that adhere to the style guide throughout your report.
I have included a few links for referencing below:
How to use RefWorks – Citation management software click here
Video Resource on Ref works – click here
APA referencing 7th Edition (Book) – click here
APA referencing web link – click here