Netflix Goes to Bollywood
For this case report, you will work individually. The main body of the report must be no shorter than 3 pages and no longer than 5 pages, single spaced. The main body should comprise:
Introduction/Background information – include relevant facts and issues on company. Competitors, industry
Financial Analyses – Provide answers based on both qualitative and quantitative analyses to the following:
Competing on Agility: the sources of Netflix’s agility, including its focused strategy and corporate culture.
Corporate Culture: Should the company empower Indian managers to make decisions that are right for that market (e.g., introduce advertisements, offer sports content) but run counter to Netflix’s strategy?
Netflix Goes to Bollywood
Market Entry: How Netflix can adapt to the needs of the Indian market and differentiate itself in a crowded field without straying too far from its global strategy.
– Use a simple break-even analysis model incorporating average price, number of subscribers, churn rates, and expected fixed and marginal costs.
Recommendation/Solution –Provide one justifiable and realistic solution to the problem; explain the reasons behind the proposed solution; support this solution with justification and include relevant theoretical concepts as well as the results of your research.
For this case report, you will work individually. The main body of the report must be no shorter than 3 pages and no longer than 5 pages, single spaced. The main body should comprise:
Netflix Goes to Bollywood
Introduction/Background information – include relevant facts and issues on company. Competitors, industry
Financial Analyses – Provide answers based on both qualitative and quantitative analyses to the following:
Competing on Agility: the sources of Netflix’s agility, including its focused strategy and corporate culture.
Corporate Culture: Should the company empower Indian managers to make decisions that are right for that market (e.g., introduce advertisements, offer sports content) but run counter to Netflix’s strategy?
Market Entry: How Netflix can adapt to the needs of the Indian market and differentiate itself in a crowded field without straying too far from its global strategy.
– Use a simple break-even analysis model incorporating average price, number of subscribers, churn rates, and expected fixed and marginal costs.
Recommendation/Solution –Provide one justifiable and realistic solution to the problem; explain the reasons behind the proposed solution; support this solution with justification and include relevant theoretical concepts as well as the results of your research. Use APA referencing style.