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March 19, 2024
March 19, 2024

BUSI 650: Business Analytics

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BUSI 650: Business Analytics

Final Project – Case Study

IDEA

This project aims to familiarize MBA candidates with the industry and area of expertise. The project allows the opportunity to address problems or opportunities in various facets of industry domains as well as fields of interest (Finance, Marketing, etc.).

EXPECTATIONS

Candidates will be expected to use data to identify the problems, trends, and patterns in their area of interest. The process of identifying patterns or trends would be primarily based on the use and analytics of data using various tools and techniques discussed in the class. The candidates should be able to explain the significant changes in their data.

BUSI 650: Business Analytics

Part 1: Introduction

  1. Introduction
  • Discuss the background of the analysis/research.
  • In a paragraph explain the purpose of the research and the relevance of the problem to the current business environment.
  1. Scope and Objectives (deliverables)
  • Scope: Clarify the scope of the analysis or research
  • Objectives: Clearly state the objective (like a research statement)

BUSI 650: Business Analytics

Part 2: Background Research/Literature Review

  1. Business
  • Use more than 3 reputed media articles/opinions
  • The articles/opinions must be associated with the area of analysis/research and should be cohesively analyzed

Part 3: Methodology

  1. Data
  • Discuss the data collected.
  • Explain how it relates to the research/analysis.
  • Describe the data, its sources and its time frames.
  • There must be at least 7 observations.
  1. Tools/Analytics
  • Mentions the tools and techniques used to analyze the data.
  • Explain how do they address the analysis or research.

Part 4: Analysis

  • Align this section with 3.2 and explain how the data was analyzed.
  • Elaborate on the results and explain how it addresses the objectives.
  • Explain how the results are in conjunction with section 2.0
  • Graphs and explanation

BUSI 650: Business Analytics

Part 5: Conclusion

  • Use sections 2, 3, and 4 and provide conclusive remarks.
  • Provide an insight about how the business is going to do in the near future.

Data Sources:

  • htps://www.tableau.com/learn/articles/free-public-data-sets
  • htps://www.kaggle.com/datasets
  • htps://cloud.google.com/datasets
  • htps://archive.ics.uci.edu/datasets
  • https://www150.statcan.gc.ca/n1/en/type/data
  • You can use any data source for this project. For example, financial statements and sales

data of Amazon, Tesla, Honda, etc.

  • You can use the following publicly available dataset:

o Startups: Funding and Acquisitions (download link:

https://github.com/notpeter/crunchbase-data/archive/refs/heads/master.zip)

o New York City (download from: https://data.cityofnewyork.us/api/views/43nnpn8j/rows.csv?accessType=DOWNLOAD&bom=true&format=true. New York City

Open Data contains data on a wide variety of NYC aspects (e.g., education,

safety, recreation, and many more).

BUSI 650: Business Analytics

Deliverables:

  • PowerPoint Presentation file in pdf or ppt format.
  • Report in pdf format.
  • There is no limit to the size of the PDF files. Expect to include all the parts with

appropriate Visualization.

Assignment Rubric:

Part 1: Introduction (20 points)

Background and relevance (10 points)

Provides a thorough and detailed background of the analysis/research (3 points)

Explains the relevance to the industry (3 points)

Explains the purpose of the research and its relevance in a separate paragraph (4 points)

Scope and Objectives (10 points)

Clarifies the scope of the analysis or research in detail (5 points)

Articulates a clear, measurable, and attainable objective (5 points)

Part 2: Background Research/Literature Review (20 points)

Uses more than 3 reputed media articles/opinions related to the topic (10 points)

Articles/opinions are analyzed cohesively and connections are made between them and the

research/analysis (10 points)

BUSI 650: Business Analytics

Part 3: Methodology (20 points)

Data (10 points)

Provides a thorough discussion of the data collected, including the number of observations,

timeframe, and data sources (5 points)

Clearly relates the data to the research/analysis (5 points)

Tools/Analytics (10 points)

Discusses the tools and techniques used to analyze the data (5 points)

Clearly connects these tools and techniques to the research/analysis (5 points)

Part 4: Analysis (20 points)

Provides a detailed and thorough explanation of the data analysis (5 points)

The results are tied back to the objectives and section 2.0 (5 points)

Provides clear and informative graphs along with detailed explanations (10 points)

BUSI 650: Business Analytics

Part 5: Conclusion (20 points)

Draws meaningful and logical conclusions from sections 2, 3, and 4 (15 points)

Provides an insight about how the business is going to do in the near future (5 points)

Total: 100 points

Please note that writing with clarity, using appropriate academic language and style, and with minimal errors will be assessed and reflected on the marks. APA.