Tag Archives: Provide a brief background of the company and their competitive position

Covid-19 Business Strategy

 Assignment Title: Innovation Strategy, Business Strategy or Internationalisation Strategy: A Covid-19 Pandemic scenario in Ireland

Summary Requirements

This assessment provides a choice of topic.

You may choose to write an essay on either Innovation Strategy, Business Strategy or Internationalisation Strategy.

You need to provide a detailed case study of a company operating in and/or out of Ireland.

This may be a multinational but you should focus on how they are pursuing their strategy in an Irish context.

 

Also, you must include on your discussion the actual pandemic situation and how this scenario has been impacting Irish businesses and their strategies.

Some topics are: How is COVID-19 reshaping the role of corporate strategy?; COVID-19:

Implications for business; Crisis Management and Risk Involved etc. (Focus on Ireland).

See PWC session for more insights in an Irish context: https://www.pwc.ie/issues/covid-19.html

Strategic Business Management

Detailed Instructions

Choose either Innovation, Business or International Strategy as a topic

In your essay, address the following points

Introduce your topic and the argument or your report.

Critically assess how a company of your choice is achieving competitive advantage pursing an Innovation, Business or Internationalisation strategy

• You will need to give a brief background of the company and their competitive position
• You will need to demonstrate you understand theories of internationalisation or innovation and can apply them. You should provide an overview on the literature in this respect
• Drawing on the relevant literature critically analyse the effectiveness of the strategy of the company. Analyse the choices the company has made in the area you have chosen.
• You must include on your discussion the actual pandemic situation and how this scenario has been impacting Irish businesses and their strategies. A critical overview.
• Evaluate alternative directions and methods or either innovating or internationalising. Do this systematically, using an appropriate framework (such as the ‘suitable, feasible, acceptable’ framework).
• Throughout your analysis consider the competition

Analysis and conclusions – summarize your argument. Make sure you deal with issues around the sustainability of the strategy in the long term. You might mention what other companies can learn from your chosen firm.