Retail Future Assessment
Given the marketing objective to improve shopping experience, for a retailer of your choice in the fashion industry, you are required to:
Critically evaluate the effectiveness of the technologies already adopted by the retailer using relevant theories and frameworks, by comparing and contrasting the technology that has relevance for the given objective
Identify the right (new) technology combination and evaluate the benefit of the chosen combination to enhance the given objective
Develop and support the technological combination that can be integrated within the retail strategy, evaluating the theories and frameworks involved in deciding the suitable technological integration
Possible additional framework for evaluating existing technologies.
Retail Future Assessment
Identify the right (new) technology combination and evaluate the benefit of the chosen combination to enhance the given objective
Possible sources:
- Use the pre-reading papers and bonus material to identify possible the new technologies
- Access patents database
- Look at competitors’s actual technologies (not adopted yet by your retailers)
Given the marketing objective to improve shopping experience, for a retailer of your choice in the fashion industry, you are required to:
Critically evaluate the effectiveness of the technologies already adopted by the retailer using relevant theories and frameworks, by comparing and contrasting the technology that has relevance for the given objective
Identify the right (new) technology combination and evaluate the benefit of the chosen combination to enhance the given objective
Retail Future Assessment
Develop and support the technological combination that can be integrated within the retail strategy, evaluating the theories and frameworks involved in deciding the suitable technological integration
Possible additional framework for evaluating existing technologies.
Identify the right (new) technology combination and evaluate the benefit of the chosen combination to enhance the given objective. APA.
Possible sources:
- Use the pre-reading papers and bonus material to identify possible the new technologies
- Access patents database
- Look at competitors’s actual technologies (not adopted yet by your retailers)