Marketing plan Write the “company description” of your marketing plan about the market-leading company in your favorite industry that you feel most interested to study, following the example as shown below. Question 2 Conduct an investigation (e.g. by surfing the web) and find out the mission statement of the market-leading company in any industry of your own selection.
Marketing plan Question 3 List three non-financial and three financial goals that you believe are appropriate for the market-leading company in any industry of your own selection. Question 4 Please (a) identify an ethical dilemma that might arise in the industry you selected. The dilemma has to involve a difficult decision where it is hard to please both investors and customers; (b)discuss your alternatives to solve the dilemma; (c) recommend the best alternative; (d) explain why the recommendation provides a comprise that manages to please, to a reasonable degree even though not perfectly, both investors and customers?
Marketing plan Write the “company description” of your marketing plan about the market-leading company in your favorite industry that you feel most interested to study, following the example as shown below. Question 2 Conduct an investigation (e.g. by surfing the web) and find out the mission statement of the market-leading company in any industry of your own selection.
Marketing plan Question 3 List three non-financial and three financial goals that you believe are appropriate for the market-leading company in any industry of your own selection. Question 4 Please (a) identify an ethical dilemma that might arise in the industry you selected. The dilemma has to involve a difficult decision where it is hard to please both investors and customers; (b)discuss your alternatives to solve the dilemma; (c) recommend the best alternative; (d) explain why the recommendation provides a comprise that manages to please, to a reasonable degree even though not perfectly, both investors and customers? Use APA reference format.