Market Research
ON RESEARCH, the research journal of EU Business School has contacted you to collaborate with them related to your marketing expertise. In pairs, you must develop a Marketing Research Project based on a clear and specific marketing problem or opportunity of your choice (validated with the professor), detailing the objectives, and explaining why they chose their research design method and how they arrived at their results. It should be a professional paper that could be published.
The expected table of contents:
- Introduction and aim:
Select a marketing research problem or opportunity of interest.
What are the research questions that you have?
- Background to the problem/opportunity:
Organize this section based on the topics your topic explores.
Include academic references using our library/Google Scholar/etc.
Include recent information about the topic.
Present data in a compelling manner, using illustrations, graphs, charts, etc.
Market Research
- Methodology:
How will you answer the research questions? Type of research.
Address: quantitative, qualitative, mixed, etc.
Address: primary data and secondary data
Sampling: method, type of sample, sample size, rationale. What will you analyze?
Develop the primary data ensuring clarity, relevance and appropriateness of questions/procedure.
- Conclusion: Key insights and current situation/state-of-the-art of the problem.
- List of references
- Appendices (if necessary)
Market Research
You will present your research in the last session, remember to present data in a visual, engaging, sophisticated, and clear manner. Remember that is important that you justify your answers and include in-text citations throughout the submitted document, as seen in class, as well as a list of references. This directly affects the quality and credibility of your work, as well as your evaluation.
Formalities:
Word count: 2000 words.
Cover, Table of Contents, References and Appendix are excluded from the total word count.
Font: Arial 11, line spacing 1.5
The in-text References and the Bibliography must be in Harvard’s citation style.