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The Foreign Market
October 3, 2023
October 3, 2023

Starbucks Coffee – Brand Audit

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Starbucks Coffee – Brand Audit

Develop an original brand audit report for Starbucks Coffee

Word Length: 4600 words

References: 8

Please follow the layout below.

  1. Table of Contents: Main topics and corresponding page numbers.
  2. Executive Summary
  3. Brand History and Profile
  4. Background about the industry
  5. Company’s Mission Statement
  6. SWOT Analysis
    • Strength
    • Weakness
    • Opportunities
    • Threats
  7. Marketing Strategies
    • Positioning
    • Branding
    • Company’s Marketing Mix
      1. Product
      2. Price
      3. Place
      4. Promotion
        • 4.1. Advertising
        • 4.2. Personal selling
        • 4.3. Promotions
        • 4.4 Public relations
  8. Consumer analysis (trends, segmentation, behavior)
  9. Brand inventory
    • Elements, current marketing programs, POPs, PODs
    • Branding strategies (extensions, sub-brands, etc.)
    • Brand portfolio analysis
    • Competitors’ brand inventory
    • Strengths and weaknesses
  10. Brand exploratory
    • Brand associations
    • Brand positioning analysis
  11. Brand equity evaluation
  12. Strategic brand management recommendations
  13. References (APA style)

Starbucks Coffee – Brand Audit

Starbucks Coffee – Brand Audit

Develop an original brand audit report for Starbucks Coffee

Word Length: 4600 words

References: 8

Please follow the layout below.

  1. Table of Contents: Main topics and corresponding page numbers.
  2. Executive Summary
  3. Brand History and Profile
  4. Background about the industry
  5. Company’s Mission Statement
  6. SWOT Analysis
    • Strength
    • Weakness
    • Opportunities
    • Threats
  7. Marketing Strategies
    • Positioning
    • Branding
    • Company’s Marketing Mix
      1. Product
      2. Price
      3. Place
      4. Promotion
        • 4.1. Advertising
        • 4.2. Personal selling
        • 4.3. Promotions
        • 4.4 Public relations
  8. Consumer analysis (trends, segmentation, behavior)
  9. Brand inventory
    • Elements, current marketing programs, POPs, PODs
    • Branding strategies (extensions, sub-brands, etc.)
    • Brand portfolio analysis
    • Competitors’ brand inventory
    • Strengths and weaknesses
  10. Brand exploratory
    • Brand associations
    • Brand positioning analysis
  11. Brand equity evaluation
  12. Strategic brand management recommendations
  13. References (APA style)

Develop an original brand audit report for Starbucks Coffee

Word Length: 4600 words

References: 8

Please follow the layout below.

  1. Table of Contents: Main topics and corresponding page numbers.
  2. Executive Summary
  3. Brand History and Profile
  4. Background about the industry
  5. Company’s Mission Statement
  6. SWOT Analysis
    • Strength
    • Weakness
    • Opportunities
    • Threats
  7. Marketing Strategies
    • Positioning
    • Branding
    • Company’s Marketing Mix
      1. Product
      2. Price
      3. Place
      4. Promotion
        • 4.1. Advertising
        • 4.2. Personal selling
        • 4.3. Promotions
        • 4.4 Public relations
  8. Consumer analysis (trends, segmentation, behavior)
  9. Brand inventory
    • Elements, current marketing programs, POPs, PODs
    • Branding strategies (extensions, sub-brands, etc.)
    • Brand portfolio analysis
    • Competitors’ brand inventory
    • Strengths and weaknesses
  10. Brand exploratory
    • Brand associations
    • Brand positioning analysis
  11. Brand equity evaluation
  12. Strategic brand management recommendations
  13. References (APA style)