Packaging Design Brief. Assume you are the packaging engineer for a large consumer products company. In this company, the Packaging Design Briefs are initiated by the marketing group and forwarded to the Package Engineering group. You currently are working on three packaging design briefs. Copies of these design briefs are attached. Note that the marketing department has completed some information on each brief and the Package Engineering department will complete the remaining information.
Describe the function(s) that must be served by the primary package for this product (include all that apply). What is your recommendation for the material(s) that should be used for the primary package? Please justify your material(s) selection. Include the advantages of this material for this purpose and the disadvantages or concerns of using this material. What method of printing do you recommend for the primary package? Please justify your recommendation of print method. Include the advantages of this print method for this package and the disadvantages or concerns of using this print method. Have you made any assumptions in choosing the material or print method? What environmental concerns must be addressed for the primary packaging?
Packaging Design Brief. Describe the function(s) that must be served by the secondary package for this product (include all that apply). What is your recommendation for the material(s) that should be used for the secondary package? Please justify your material(s) selection. Include the advantages of this material for this purpose and the disadvantages or concerns of using this material. What method of printing do you recommend for the secondary package? Please justify your recommendation of print method. Include the advantages of this print method for this package and the disadvantages or concerns of using this print method. Have you made any assumptions in choosing the material or print method? What environmental concerns must be addressed for the secondary packaging? Use APA referencing style.