Marketing SWOT Analysis
Assignment
Choose a company from the list below and do a SWOT analysis. Be sure to broadly consider the company’s own strengths and weaknesses. Opportunities and threats will pertain to the factors impacting the company from the external environment; consider things like legal, technological, competitive, environmental, social, economic, political. Critically analyze all 4 of the SWOT areas. You will need to work to provide 3 bullet points per section, so be sure to critically analyze the company/brand and select only the most relevant content for each of the 4 SWOT sections. Be sure that you explain the implication of each point you analyze to show how it is relevant to the company/brand you have selected.
A few notes:
Please add your sources to the bottom of the SWOT in a footnote. Please keep this to one page- SWOT’s are always 1 page. Acceptable sources include company website, company 10-K & annual report, business press, trade articles, market research reports, analyst reports, scholarly articles. Marketing SWOT Analysis. Please consider formatting, spelling, grammar in addition to your content. DO NOT copy or use existing SWOT analyses sourced from the web- I want this to be your own analysis of the company and its position
List of Companies:
- P&G
- Estee Lauder Companies
- Apple
- Disney
Marketing SWOT Analysis. Choose a company from the list below and do a SWOT analysis. Be sure to broadly consider the company’s own strengths and weaknesses. Opportunities and threats will pertain to the factors impacting the company from the external environment; consider things like legal, technological, competitive, environmental, social, economic, political. Critically analyze all 4 of the SWOT areas. You will need to work to provide 3 bullet points per section, so be sure to critically analyze the company/brand and select only the most relevant content for each of the 4 SWOT sections. Be sure that you explain the implication of each point you analyze to show how it is relevant to the company/brand you have selected. Use APA referencing style.