Porter’s “Sixth” force “Complementors” are Not the same as Competitors! What are complementors in Porter’s forces? Complementors, Porter’s sixth force, are companies or entities that sell or offer goods or services that are compatible with, or complementary to, the goods or services produced and sold in a given industry. Complementary goods offer more value to the consumer together than apart.
According to Porters six forces, complementary goods offer more value to the consumer together than apart. When one product or sale complements another, there exists a condition called complementarity. For illustrate purposes of Porters sixth force?, please consider the following complement examples. Porter’s “Sixth” force A very simple example of complementary goods, the sixth force of Porters framework, is the hotdog and the hotdog bun. A normal consumer prefers to eat a hotdog in a hotdog bun. Rarely would a consumer purchase hotdog without also purchasing hotdog buns, and rarely would a consumer purchase hotdog bun without also purchasing hotdogs. Under the six forces model Porter coined, these two products are complementary.
In the six forces of competition, an example of complementary industries is the tourism industry and the airline industry. When a consumer heads to a tourist destination, he or she often gets there on an airplane. Similarly, whenever a consumer travels on an airplane, that consumer is most likely going to visit a destination which is a part of the tourism industry, such as a hotel or a rental car agency. These two industries are proved complementary by the six forces analysis.
Porters sixth force has become a central theory to in business management and is commonly discussed to this day. As you use Porter’s sixth force of competition to shape profit potential, it’s important to expand analysis by evaluating the entire external environment. Download the free to overcome obstacles and be prepared to react to external forces. Use APA referencing style.