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March 3, 2024

MKT500 Marketing Plan

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MKT500 Marketing Plan

Overview

For this assignment, you will conclude your marketing plan by developing your hypothetical company’s integrated marketing communications strategy which will include creating a video segment that could be posted on a social media platform aimed at your target audience.

Note: You may make all necessary assumptions needed for the completion of this assignment.

SECTION 1: INTRODUCTION

Instructions: Your answer in this section should be 1-2 paragraphs. *In each section of this assignment template, you will click/tap in the indicated field to type your responses. The field will automatically adjust in size as you type.

Explain the key components for this part of your marketing plan, including how you will use the feedback you received on Part B of your marketing plan to make improvements.

MKT500 Marketing Plan

MKT500 Marketing Plan

SECTION 2: TRADITIONAL PROMOTION

Instructions: Your response in this section should be 2-3 paragraphs. Use complete sentences.

Describe the strategy for traditional promotion for the product or service and target market.  (Include: content/message, platform [advertising, public relations, sales promotion], and timing.)

SECTION 3: SOCIAL MEDIA PROMOTION

Instructions: Your responses in this section will include a 3-4 paragraph written entry and a link to a 30-45 second video with a corresponding written script. Your video will be recorded directly on your Canvas assignment page and linked in this template. Refer to the Instructions PDF linked in the assignment Resources section of the Week 10 Assignment page in the course

MKT500 Marketing Plan

  1. Describe the strategy for social media promotion for the product or service and target market. Include: content/message, platform, and timing.

Refer to the Week 8 social media marketing activity and the Week 8 discussion.

  1. Create a script and record a 30-45 second video to advertise your product or service as a social media influencer. The ad should reflect your social media strategy and should be focused on your target market (audience).

Refer to the Week 10 Assignment Course Resources for instructions on How to Record Video or Audio Using My Media [PDF] to help you record your video.

MKT500 Marketing Plan

SECTION 4: DIGITAL PROMOTION

Instructions: Your response in this section should be 3-4 paragraphs.

  1. Describe the strategy for digital promotion for the product or service and target market. Include: content/message, platform, and timing.

SECTION 5: SOCIAL RESPONSIBILITY OR CAUSE-RELATED MARKETING STRATEGY

Instructions: Your response in this section should be 3-4 paragraphs.

  1. Develop a social-responsibility or cause-related marketing strategy most relevant to the product or service and target market. (Note: refer to the Week 10 discussion.) APA.
Create a script and record a 30-45 second video to advertise your product or service as a social media influencer., Describe the strategy for digital promotion for the product or service and target market., Describe the strategy for social media promotion for the product or service and target market., Describe the strategy for traditional promotion for the product or service and target market., Develop a social-responsibility or cause-related marketing strategy most relevant to the product or service and target market.