Memo – Strategic Marketing
Write a 1-2page Memo answering the following questions: What is a data warehouse? What is the difference between an operational database and a marketing database? What are the tasks associated with database marketing? Name and describe the types of coupons. Do you agree or disagree that overusing coupons can damage a brand’s image? Explain your answer. What types of premium programs can companies use? What are the keys to successful premium programs?
Memo – Strategic Marketing
Write a 1-2page Memo answering the following questions: What is a data warehouse? What is the difference between an operational database and a marketing database? What are the tasks associated with database marketing? Name and describe the types of coupons. Do you agree or disagree that overusing coupons can damage a brand’s image? Explain your answer. What types of premium programs can companies use? What are the keys to successful premium programs?
Memo – Strategic Marketing
Write a 1-2page Memo answering the following questions: What is a data warehouse? What is the difference between an operational database and a marketing database? What are the tasks associated with database marketing? Name and describe the types of coupons. Do you agree or disagree that overusing coupons can damage a brand’s image? Explain your answer. What types of premium programs can companies use? What are the keys to successful premium programs?
Memo – Strategic Marketing
Write a 1-2page Memo answering the following questions: What is a data warehouse? What is the difference between an operational database and a marketing database? What are the tasks associated with database marketing? Name and describe the types of coupons. Do you agree or disagree that overusing coupons can damage a brand’s image? Explain your answer. What types of premium programs can companies use? What are the keys to successful premium programs? Use APA referencing style.