Consumer Behavior & Customer Centricity
In Week 3, you will identify the facets of consumer behavior regarding need recognition, searching, evaluating, purchasing, and disposing of offerings. You will be able to apply the concept of customer centricity to customer relationships.
As marketers, it is important to understand the role of customer relationships in successful businesses and organizations. Customers are essential to organizational survival and growth. This week, you will study how to better understand customer behavior and how marketing can influence they think and ultimately act. Consumers make purchase decisions everyday affected by multiple factors. Companies spend significant amounts on researching and analyzing the behavior of consumers.
Consumer Behavior & Customer Centricity
In Week 3, you will identify the facets of consumer behavior regarding need recognition, searching, evaluating, purchasing, and disposing of offerings. You will be able to apply the concept of customer centricity to customer relationships.
As marketers, it is important to understand the role of customer relationships in successful businesses and organizations. Customers are essential to organizational survival and growth. This week, you will study how to better understand customer behavior and how marketing can influence they think and ultimately act. Consumers make purchase decisions everyday affected by multiple factors. Companies spend significant amounts on researching and analyzing the behavior of consumers.
Consumer Behavior & Customer Centricity
Once you understand your customers, it is important to communicate your value offering in a manner that resonates with your customers and develop relationships that grow customer loyalty. Later in the course, you will reflect and apply the concepts of connecting with customers on emotional levels through philanthropy and how to select appropriate causes. Keep this in mind as you cover the material this week.
Once you understand your customers, it is important to communicate your value offering in a manner that resonates with your customers and develop relationships that grow customer loyalty. Later in the course, you will reflect and apply the concepts of connecting with customers on emotional levels through philanthropy and how to select appropriate causes. Keep this in mind as you cover the material this week. APA.