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Category Archives: Blog

September 17, 2023
September 17, 2023

Special Education Discussion. Q1:  Research special education law advocates in your state. Describe a local organization that supports parents in working through due process. Q2:  Based on feedback from your interviews in this topic, or overall in this course, what are two big takeaways for you regarding the field of special education? In addition, are there any organizations you would like to learn more about to help you become a stronger special educator? If so, list and explain why you chose the organizations. If not, what would be an organization you would like to know more about and why?

Special Education Discussion

Special Education Discussion. Q1:  Research special education law advocates in your state. Describe a local organization that supports parents in working through due process. Q2:  Based on feedback from your interviews in this topic, or overall in this course, what are two big takeaways for you regarding the field of special education? In addition, are there any organizations you would like to learn more about to help you become a stronger special educator? If so, list and explain why you chose the organizations. If not, what would be an organization you would like to know more about and why?

Special Education Discussion. Q1:  Research special education law advocates in your state. Describe a local organization that supports parents in working through due process.Q2:  Based on feedback from your interviews in this topic, or overall in this course, what are two big takeaways for you regarding the field of special education? In addition, are there any organizations you would like to learn more about to help you become a stronger special educator? If so, list and explain why you chose the organizations. If not, what would be an organization you would like to know more about and why? Use APA referencing style.

September 17, 2023
September 17, 2023

Cultural Influence in Society. Introduction: This assignment will assist in your gaining a better understanding of the culture influence in society. This assignment fulfills/supports: Module Outcome: You will be able to: Explore by examining the social structure of various cultures. Identify and discuss the many elements that make culture. Course Outcomes: You will be able to:

Analyze the interplay between individuals, groups, and societies through a sociological lens. Integrate vital sociological terminology. For this written assignment, you will dive deeper into culture by completing the following:  Using the textbook, define each of the four components of culture: language, values, norms (behaviors), and symbols. Be sure to paraphrase and cite your sources if applicable. Cultural Influence in Society. Next, choose a popular movie of your choice, or your favorite movie that you have enjoyed (There are a list of movie suggestions located in Black Board).  For your chosen movie, provide specific examples and describe each component of culture: (language, values, norms, and symbols) found within your chosen movie.

Cultural Influence in Society

Cultural Influence in Society. Each movie could be said to represent a subculture of mainstream society. From your chosen movie example: demonstrate in your explanation how each of the four components of culture: (language, values, norms, and symbols) are considered a subculture compared to mainstream American culture. Your cultural identity and cross-cultural perspective: Write a conclusion paragraph, compare and contrast (in other words, discuss similarities and differences), between the components of culture from your chosen movie and your own cultural identity. For example, discuss some of the norms, values, language and symbols that are similar to your own lifestyle and culture and those that are different from your own culture in the movie. How can you effectively interact with those of a different culture or subculture different from your own? Use APA referencing style.

September 17, 2023
September 17, 2023

Roles of Courtroom. This presentation will allow you to explore the participants within the judicial process, as well as practice an important skill within the criminal justice field: creating a presentation. There are many participants within the judicial process. Narrowing your focus to the courtroom, create a presentation that addresses the roles of the courtroom workgroups and assess the relationship among these professionals. These include the judge, jury, prosecutor, and defense counsel.

You may create a presentation in Google Slides (Google Docs), PowerPoint, Prezi, or (with instructor approval) some other presentation tool. Use the notes section or a separate Word document (if your tool does not have a notes section) to provide additional notes for each slide that would be helpful to you during your presentation. Roles of Courtroom. For instructions about how to create notes in your presentation, use the Notes in Presentations PDF instructions. Your presentation should include references, as needed, in APA format. This guide may assist you if you are using PowerPoint PDF. You may also wish to view these videos that demonstrate how to create a PowerPoint presentation with a PC or Mac. Captioned versions of these videos are available: PC (CC) or Mac (CC).

Roles of Courtroom

This presentation will allow you to explore the participants within the judicial process, as well as practice an important skill within the criminal justice field: creating a presentation. There are many participants within the judicial process. Narrowing your focus to the courtroom, create a presentation that addresses the roles of the courtroom workgroups and assess the relationship among these professionals. These include the judge, jury, prosecutor, and defense counsel.

Roles of Courtroom. You may create a presentation in Google Slides (Google Docs), PowerPoint, Prezi, or (with instructor approval) some other presentation tool. Use the notes section or a separate Word document (if your tool does not have a notes section) to provide additional notes for each slide that would be helpful to you during your presentation. For instructions about how to create notes in your presentation, use the Notes in Presentations PDF instructions. Your presentation should include references, as needed, in APA format. This guide may assist you if you are using PowerPoint PDF. You may also wish to view these videos that demonstrate how to create a PowerPoint presentation with a PC or Mac. Captioned versions of these videos are available: PC (CC) or Mac (CC).

September 17, 2023
September 17, 2023

Creating A Cultural Journal. In this assignment you are asked to author a self-reflexive journal about how the culture you are immersed in affects you. This requires you to examine your daily routines in a new light, adopting the point of view of a foreigner for whom many of your actions and words would be puzzling. As you live your normal everyday life, try to make notes (mental or otherwise) of any normal actions, expressions, and habits that would be strange, maybe even inappropriate, to someone not familiar with your culture. This may include also reflecting on your cultural heritage or context and how it influences you. As a goal, try to make one of these notes a day.

Creating A Cultural Journal

Periodically (I recommend weekly but the minimum frequency due will be approximately every other week), write your notes and reflections down on a Google doc or word document. The syllabus has detailed rubrics, but plan for approximately 2 (double spaced) pages of content per submission. The journal entries are the periodic summary of your normal life experience, and thus should not be hard to create. Creating A Cultural Journal. The difficult part is the switch in mindset! The format of this assignment can be very informal and relatively unstructured (like a real journal), but you will be graded on your ability to recognize your own culture’s influence over your life. Bullet points format is acceptable, but full sentences and some depth of explanation is required.

In this assignment you are asked to author a self-reflexive journal about how the culture you are immersed in affects you. This requires you to examine your daily routines in a new light, adopting the point of view of a foreigner for whom many of your actions and words would be puzzling. As you live your normal everyday life, try to make notes (mental or otherwise) of any normal actions, expressions, and habits that would be strange, maybe even inappropriate, to someone not familiar with your culture. This may include also reflecting on your cultural heritage or context and how it influences you. As a goal, try to make one of these notes a day.

Creating A Cultural Journal. Periodically (I recommend weekly but the minimum frequency due will be approximately every other week), write your notes and reflections down on a Google doc or word document. The syllabus has detailed rubrics, but plan for approximately 2 (double spaced) pages of content per submission. The journal entries are the periodic summary of your normal life experience, and thus should not be hard to create. The difficult part is the switch in mindset! The format of this assignment can be very informal and relatively unstructured (like a real journal), but you will be graded on your ability to recognize your own culture’s influence over your life. Bullet points format is acceptable, but full sentences and some depth of explanation is required. Use APA referencing style.

September 14, 2023
September 14, 2023

Euro Car – Product Development. Using the same organization selected ” Euro Car “, complete the following tasks: Assess the types of stakeholders involved in the development process for the product/service of your chosen company. Evaluate the impact of key inputs from stakeholder groups on new product/service development efforts. Analyze the role these key stakeholder groups can play in contributing to the success of a new product/service. Justify at least two persuasive strategies that can be used to engage stakeholders in new product/service development projects. Assess the key competitive advantages that utilizing the current trends in information technology (IT) will deliver to the area of new product/service development.

Euro Car – Product Development

Using the same organization selected ” Euro Car “, complete the following tasks: Assess the types of stakeholders involved in the development process for the product/service of your chosen company. Evaluate the impact of key inputs from stakeholder groups on new product/service development efforts. Analyze the role these key stakeholder groups can play in contributing to the success of a new product/service. Justify at least two persuasive strategies that can be used to engage stakeholders in new product/service development projects. Assess the key competitive advantages that utilizing the current trends in information technology (IT) will deliver to the area of new product/service development.

Using the same organization selected ” Euro Car “, complete the following tasks: Assess the types of stakeholders involved in the development process for the product/service of your chosen company. Evaluate the impact of key inputs from stakeholder groups on new product/service development efforts. Analyze the role these key stakeholder groups can play in contributing to the success of a new product/service. Justify at least two persuasive strategies that can be used to engage stakeholders in new product/service development projects. Assess the key competitive advantages that utilizing the current trends in information technology (IT) will deliver to the area of new product/service development.

Submission Details:

Submit your answers in a 3- to 4-page Microsoft Word document, using APA style.

September 14, 2023
September 14, 2023

Integrated Marketing Communications Strategy. Using the same organization, you selected in Week 1 (Euro Car), imagine that you will be making a Microsoft Power Point presentation to the organization’s board of directors or other decision-making leaders (depending upon the type of organization you are using). Your work this week will consist of two parts for the presentation. First, you will synthesize the key insights you have learned during the past five weeks. Second, you will present an Integrated Marketing Communications (IMC) strategy, a pricing objective, and a pricing strategy to the board of directors. Because this second part involves new material in the project, it will probably require the most research and analysis to complete this week’s presentation. The following sections provide greater detail about the two pieces of your presentation.

Note: The expectation for this project is a scholarly presentation. A scholarly presentation has two main distinctions: The notes sections of slides contain research citations, evaluation, and conclusions—just like in a good scholarly paper. In other words, a reader should be able to read your notes section as if he or she is reading an academic paper. Integrated Marketing Communications Strategy. The grading rubric suggests a level of critical thinking for the presentation (in the notes section particularly) that is on the level of a good academic paper. Key points and information on the slides are highlighted. A good slide contains no more than six lines of text. The slide should just contain the “big ideas” to help guide your reader through the main points.

Integrated Marketing Communications Strategy

Integrated Marketing Communications Strategy. In addition, for this project in particular, the first several sections of your presentation will use material you composed in the previous weeks of the project. However, use the slides and notes sections to show that you can do more than just copy from the previous weeks’ papers. Show that you can summarize the material and present the most important points to your audience.

Part 1: Summary of Key Insights from the Course Project to Date

Using course work (and feedback!) you have completed so far in the course project, summarize key points regarding the organizational mission and how the new product/service and your proposed service delivery enhancements contribute to the organization’s ability to complete the mission.

New Mission; New Product/Service (2 slides)

Provide a brief overview of the new/improved mission statement and the new/improved product or service you are proposing. Provide the board of directors with supported rationale for how the new product/service contributes to achieving the new/improved organizational mission.

Service Delivery Enhancements (2 slides)

Provide a brief overview of service delivery enhancements to improve efficiency and effectiveness. Provide the board of directors with supported rationale for how the service delivery enhancements contribute to achieving organizational mission.

Part 2: Communication Strategy

As new material for this week, you need to communicate to your “organization’s” market segment the key benefits that make the organization distinct from the competitors. In addition, you need to announce the improvements in the delivery of the services by the company. Justify an Integrated Marketing Communications (IMC) strategy that includes the following:

Advertisement (5–7 slides)

Integrated Marketing Communications Strategy. Propose an advertisement featuring the new (improved) services and containing the following elements: A headline, A subhead line, A brand–positioning statement, An artwork and A layout. Justify traditional and nontraditional channels to carry the advertisement. In the notes section, justify your channel selection. Use research to support your work.

Pricing (2–3 slides)

Justify both a pricing objective and a pricing strategy for the company on the basis of the information gathered from the case study, an understanding of the competition, and the likely attitude of current customers. In the notes section, justify why the organization should adopt the pricing objective and follow your pricing strategy, using appropriate examples, research, and reasoning.

Conclusion (1 slide)

Conclude with a statement positioning the brand around the new service delivery. In the notes section, defend the statement. Support your work with research.

Submissions Details:

The presentation should be 12 to 15 slides in length. Place any references on the last slide, using APA style.

September 14, 2023
September 14, 2023

International Marketing. In this discussion topic you are asked to Take and defend your own critical, ethical stands when it comes to international business (Learning objective #1). You will be graded on how well your discussion demonstrates competence in this learning objective, not by how much you write.

Prompt:

Companies, domestic and foreign, can get in trouble when their marketing actions or messages enter in conflict with the values of their audience. The principle is the same whether you are selling home or abroad, and (cross-)cultural awareness can help. Choose one of the ads posted by the professor that proved controversial. Note that controversial does not automatically mean ethically wrong, and even if it is unethical, it may be in different ways or for different reasons for different people. First, quickly analyze the ad as a marketer: What is the intended target audience like? Who could the ad offend? (the target audience or some other community?) What is the main message or value proposition of the ad?

International Marketing

International Marketing. In this discussion topic you are asked to Take and defend your own critical, ethical stands when it comes to international business (Learning objective #1). You will be graded on how well your discussion demonstrates competence in this learning objective, not by how much you write.

Prompt:

Companies, domestic and foreign, can get in trouble when their marketing actions or messages enter in conflict with the values of their audience. The principle is the same whether you are selling home or abroad, and (cross-)cultural awareness can help. Choose one of the ads posted by the professor that proved controversial. Note that controversial does not automatically mean ethically wrong, and even if it is unethical, it may be in different ways or for different reasons for different people. First, quickly analyze the ad as a marketer: What is the intended target audience like? Who could the ad offend? (the target audience or some other community?) What is the main message or value proposition of the ad? Use APA referencing style.

HERE IS THE AD LINK:

September 14, 2023
September 14, 2023

Cultural Awareness – International Marketing. This assignment is an exercise in cultural awareness, which is important to international marketing.  Conduct a Google search to help you. answer each of the questions below.  Compile your answers into a short report with the following sections: Create a cover page with a title and include a picture that demonstrates/symbolizes cultural awareness in business/marketing. Conduct research to develop answers to each of the questions below:

Cultural Awareness - International Marketing

You are in Rio de Janeiro making inquiries about local suppliers.  You speak some Spanish but not very well. Should you make an attempt to speak Spanish with your contacts or concentrate or speaking English very slowly and distinctly? Why should you handle it that way? You meet a Japanese colleague for the first time and exchange business cards. Cultural Awareness – International Marketing. What do you do with your colleague’s business card? Should you: a) put it in your pocket for future research; b) study it carefully and then put it on the table in front of you;  or c) use the back to make notes about the special issues that arise in the conversation?  Why is that the best approach? For each scenario above, answer the following questions:

Cultural Awareness – International Marketing. Briefly describe five characteristics of the culture of that country and then explain whether it is a high or low-context culture. (Note: information about high/low context cultures can be found in Ch. 4 of your book.) Explain how the culture (and whether it is high/low context) is impacting the specific decision you made for A and then B. Provide a Bibliography with all the references you found/utilized in your research and writing.  List the citations in alphabetical order, using APA formatting. You should have at least one reference for your answer to each of the questions above. Also, be sure to use your own words in writing up this exercise—do not copy any material you found in your research. Make sure you have subtitles that clearly explain how you answered each question.  So, the subtitles should be:  Speaking in Rio, Characteristics of Brazil’s culture, Cultural Impact on the decision; and Japanese Business Meeting, Characteristics of Japan’s culture, Cultural Impact on the decision.

 

September 14, 2023
September 14, 2023

Effect of Calorie Information. Jonathan Wilson is a business student at Tilburg University. He has been interested in the overconsumption of food ever since he has read Brian Wansink’s famous study with the “bottomless bowls.” For this study, Wansink brought in 60 people for a free lunch and gave 22 ounce bowls of soup to half, while the other half unknowingly got 22 ounce bowls that automatically refilled as they ate (by an unseen tube under the table). The result: those eating from the bottomless bowls thought they’d eaten the same amount as people with regular bowls. They actually consumed 73% more soup. “The lesson is, don’t rely on your stomach to tell you when you’re full. It can lie,” Wansink reacted to the results of this study. Together with his thesis supervisor, Donald Driver, Jonathan has developed a series of studies on the effects of Nutrition Labels on people’s attitudes toward the product, buying intentions, and the perceived healthiness of food products. The purpose of his latest study was to determine how the provision of objective calorie information on healthy food items influences people’s experience of hunger.


Effect of Calorie Information

Is the purpose of Jonathan’s study exploratory in nature, descriptive, or is it to test hypotheses? Explain. What is the difference between a causal and a correlational study? Is Jonathan’s study causal or correlational in nature? There are various degrees of interference in research – minimal, moderate, and excessive interference. To what extent does Jonathan interfere with the normal flow of events in his study? Discuss the differences between a field study, a field experiment, and a lab experiment. Effect of Calorie Information. What type of study is Jonathan’s study? Is it a field study, a field experiment, or a lab experiment? Explain. What is the ‘unit of analysis’ of Jonathan’s study? Is Jonathan’s study cross-sectional or longitudinal in nature? Discuss the interrelationships between the purpose of Jonathan’s study, the nature of his study in terms of correlational/causal, Jonathan’s interference with the normal flow of events, and the type of study in terms of field study, field experiment, and lab experiment.

Effect of Calorie Information. You must give quality answers that show mastery of the case and questions asked using clear logic and supporting facts. Also, the answers must directly answer the questions in the case. Case analyses test the understanding of key elements of research methodology, therefore they must be thoroughly addressed. You must use citations with references to document information obtained from sources. The key elements of research methodology, business analytics, and concepts are found in the sources listed in this syllabus (it is your duty to search for them, read, analyze, evaluate, summarize, paraphrase in your answers, and cite the authors who wrote the articles, books, term papers, memoirs, studies, etc. What it means is that you will have not less than 5 references from the listed sources. Grammatically correct paper, no typos, and must have obviously been proofread for logic. Questions must be typed out as headings, with follow up answers in paragraph format, and a summary or conclusion at the end of all answers as in the outline (Sample provided in Course Resources). Case analysis must be in APA format.

September 14, 2023
September 14, 2023

Product’s Perceived Value. Select any one of the following starter bullet point sections. Review the important themes within the sub questions of each bullet point. The sub questions are designed to get you thinking about some of the important issues. Your response should provide a succinct synthesis of the key themes in a way that articulates a clear point, position, or conclusion supported by research. Select a different bullet point section than what your classmates have already posted so that we can engage several discussions on relevant topics. If all of the bullet points have been addressed, then you may begin to reuse the bullet points with the expectation that varied responses continue. Perceived value of a product is directly related to its perceived quality and inversely related to its price. Assuming that we keep the perceived quality constant, explain what would happen to the perceived value of the product if we increase its price. Explain what will happen if we decrease its price. Conversely, if we keep the price constant, explain what will happen to the product’s perceived value if we increase its perceived quality. Explain what will happen if we decrease its perceived quality.

Product’s Perceived Value

As a part of the campaign for a new gourmet foods store, advertisement flyers will be sent through direct mail to high-income zip codes to solicit business from household heads. The mailers will contain information about the variety of products and services offered by the new store. Product’s Perceived Value. Write the key marketing messages for an advertisement flyer positioning the store as a place where consumers interact with others interested in quality foods for everyday use and entertainment. In addition, select a method to measure the effectiveness of the mailer. Make reasonable assumptions. Using your selected method, how will you measure the effectiveness of the advertisement flyer?

Product’s Perceived Value. Why do you think your method is appropriate in the given situation? Provide detailed justification for your choice. A free-market national economy is experiencing a recession with no apparent end in sight. Determine what two pricing objectives you would recommend for producers of goods and services in the country. Explain why you would recommend these two pricing objectives. Explain the way pricing strategy changes over the course of the four stages of the product (category) life cycle: introduction, growth, maturity, and decline. Provide reasoning to support your answer. Identify three internal and three external factors influencing the setting of prices. Discuss how each of these factors influences the price of a service. Respond to your peers throughout the week. Justify your answers with examples, research, and reasoning. Your initial posting should be the equivalent of 1.5 single-spaced pages (700 to 800 words) in length.
Use APA referencing style.