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September 10, 2024
September 10, 2024

Project 4: Creating an International Business Plan
HOSPITAL BEDS IN BRAZIL IS WHAT THIS SHOULD BE ABOUT

Before you begin Project 4, take two minutes to watch this course touchpoint video.

Transcript

Speaker: Subash Bijlani, Collegiate Professor, Business & Management Programs, The Graduate School, UMGC

I hope you are enjoying your experience in the capstone course thus far. It is our goal to expose you to the demands business leaders face on a daily basis. Strong collaboration and communication, integrity, and strategies based on analysis guide successful companies.

As you draw near to the conclusion of your MBA journey and approach graduation, consider the value of what you have attained. You have taken into consideration the effects globalization and the digital marketplace, while successfully navigated business challenges; considering ethical, legal, and practical implications, producing portfolio-ready deliverables, and expanding your knowledge of business. I hope you will take away greater confidence in your professional and career pursuits as you conclude the capstone.

This program was designed by business leaders for emerging business leaders. Our learners are shaping the marketplace and pushing the boundaries of business innovation and expansion.

 

Be excited about the completion of your MBA; it is well earned, and will prove its value throughout your career. We celebrate with you in this time of success and look forward to seeing you at graduation.

 

Scenario

You continue to provide promising global strategy advice for MediCorp, Inc. The company has been so pleased with your contributions to their strategic planning and development that they would like you to assist with a new endeavor. Leveraging its strength in manufacturing genetic testing devices, MediCorp now wants to diversify its offerings and expand within the field of medical devices. This is a large field that extends to a myriad of products. MediCorp has asked you to identify a medical device that the company can use as a vehicle for expanding into another country. Choose from the list of medical devices and countries provided and note your choice in the ‘Project 4: Choice of Medical Device and Country’ discussion area.

Choose a country as a location for MediCorp’s expansion and create an international business plan that guides the company’s operations in that country and grows MediCorp’s business within the selected device’s NAICS industry subsector. You will need to develop a strategy that examines MediCorp’s potential customers, business operations, financial projections, and implementation metrics. As this client’s business grows, Maryland Creative Solutions CEO, Jillian Best, emphasizes that it is critical for you to provide clear and concise analysis in your reports to MediCorp. She remarks, “Success with these reports could mean big things for MCS as well as for each of you. Let’s finish strong.”

Introduction

Building on the lessons from your Capsim simulation and your analyses, you will now craft an international business plan that calls on you to devise a marketing strategy, develop financial projections, and create a strategy implementation plan for the company to market a new product in another country by relocating one or more activities from MediCorp’s value chain in the United States to your selected country.

You will have two weeks to develop your international business plan.

To get started, Click Step 1: Assess the Characteristics of MediCorp’s Potential Customers in the Selected Country.

 

Competencies

Your work will be evaluated using the competencies listed below.

  • 1.3: Provide sufficient, correctly cited support that substantiates the writer’s ideas.
  • 1.6: Follow conventions of Standard Written English.
  • 2.5: Develop well-reasoned ideas, conclusions or decisions, checking them against relevant criteria and benchmarks.
  • 3.1: Identify numerical or mathematical information that is relevant in a problem or situation.
  • 5.1: Develop constructive resolutions for ethical dilemmas based on application of ethical theories, principles and models.
  • 5.3: Create, implement, and evaluate a personal leadership development plan.
  • 6.4: Develop and recommend strategies for an organization’s sustainable competitive advantage.
  • 7.4: Analyze the impact of international and foreign laws on US organizations acting domestically and abroad.
  • 9.1: Design organizational structure, systems and processes that support the strategic goals of the organization.
  • 10.3: Determine optimal financial decisions in pursuit of an organization’s goals.
  • 10.5: Develop operating forecasts and budgets and apply managerial accounting techniques to support strategic decisions.
  • Step 1: Assess the Characteristics of MediCorp’s Potential Customers in the Selected Country
  • Email
  • Subject: Marketing Plan
    From:      Jillian Best, CEO, MCS
    To:           You
  • Hi,
  • Let us continue crafting an international business plan for another country.
  • First, select a country from the list in the discussion area as a new market for MediCorp to expand into, and decide on a medical device from the list that MediCorp can use to drive expansion. To help with your analysis of the industry, you will need to identify the NAICS codefor the industry subsector to which your selected  device belongs. Then, begin to develop a six- to seven-page marketing strategy for MediCorp.
  • As you begin your marketing strategy for MediCorp, first analyze the characteristics of the company’s potential customers in the new market and address the international cultural differences.
  • I’ll send additional instructions shortly about the elements that need to be analyzed. You will assess the characteristics of the customers, industry, market, company, and other factors how to analyze MediCorp’s own characteristics and how those characteristics will influence this and develop a relevant marketing strategy.
  • Thanks for your hard work!
  • Jillian
  • When you have assessed the characteristics of MediCorp’s potential customers for your selected medical device in a country, continue to the next step, where you will work on expanding MediCorp’s product base in the selected country by accounting for MediCorp’s mode of entry.
  • You will incorporate your recommendations from Step 1 and Step 2 into a six- to seven-page marketing strategy that will be submitted for feedback at the end of Week 9.

 

International Business Plan

Step 2: Develop a Marketing Strategy

Email

Subject: Marketing Strategy

From:     Jillian Best, CEO, MCS

To:          You

Now that we know more about MediCorp’s potential customers, we need to examine some key attributes of the company to adequately prepare it for international expansion.

Include the following components in your marketing strategy:

  • selection of new medical device for MediCorp to introduce in the selected country,
  • MediCorp’s main competitors in your selected medical diagnostics devices industry in the selected country,
  • market and segment growth of your selected medical device over the next three years in your selected country.,
  • Where does MediCorp add value as a way of gaining a competitive edge?,
  • Recommendation of relocation of one or more activities from MediCorp’s value chain in the United States to your selected country using Porter’s Value Chain analysis.,
  • the legal business entity to market the products in the country (review Modes of Entry for help),
  • impact of the country’s legal ethical and cultural standards on MediCorp’s operations in the country (review Governance and Accountability for more information),

Jillian

By the end of Week 9, submit your six- to seven-page marketing strategy to the Assignments folder. (This milestone submission is optional, but useful if you would like feedback.) Your marketing strategy should include all components outlined in Step 1 and Step 2.

Then, continue to the next step, where you will consider the client’s financial projections and the accounting standards in the selected country.

 

September 10, 2024
September 10, 2024

This assignment provides an opportunity to reflect critically on your positionality and consider how it might shape what you bring to your future social work practice.

Instructions:

Positionality comprises many dimensions of social identity. For this assignment, you will explore relevant dimensions to gain a deeper understanding of what they mean to you personally, how these meanings developed, how your life has been shaped by larger social interpretations of these dimensions, and how these meanings might impact your stance toward difference. In sum, the purpose is to answer the questions “Who am I?” and “How does this affect how I relate to others, especially those who are different from me?” For the purposes of this assignment, the dimensions can include:

 

  1. Race/skin color/ethnicity/nationality/first language (Black/Brown/African American/English)
  2. Gender and gender expression (Female)
  3. Socioeconomic class (Lower class)
  4. Age (29)
  5. Religion/spiritual belief system (non-religious)
  6. Ability/disability (ability)
  7. Sense of place (knowledge and experiences of certain geographic areas)

Part 1 (4-6 pages):

 

Provide an overview of the positionalities you have as well as the ones you consider relevant focus points for this paper.,

Discuss how your positionality engages with larger ecological intergenerational and intersectional considerations. ,

Discuss how your positionality might likely impact the type of social worker you plan to be and the ways in which you plan to engage in this helping profession.,

Discuss how your positionality might impact your connection to the social work profession (i.e social work practice or their engagement with the NASW code of ethics). ,

Use relevant terms and ideas from texts/readings where appropriate.,

This assignment provides an opportunity to reflect critically on your positionality and consider how it might shape what you bring to your future social work practice.,

Instructions:

Positionality comprises many dimensions of social identity. For this assignment, you will explore relevant dimensions to gain a deeper understanding of what they mean to you personally, how these meanings developed, how your life has been shaped by larger social interpretations of these dimensions, and how these meanings might impact your stance toward difference. In sum, the purpose is to answer the questions “Who am I?” and “How does this affect how I relate to others, especially those who are different from me?” For the purposes of this assignment, the dimensions can include:

 

  1. Race/skin color/ethnicity/nationality/first language (Black/Brown/African American/English)
  2. Gender and gender expression (Female)
  3. Socioeconomic class (Lower class)
  4. Age (29)
  5. Religion/spiritual belief system (non-religious)
  6. Ability/disability (ability)
  7. Sense of place (knowledge and experiences of certain geographic areas)

Part 1 (4-6 pages):

 

Reflect Critically on your Positionality

 

Provide an overview of the positionalities you have, as well as the ones you consider relevant focus points for this paper.

Discuss how your positionality engages with larger ecological, intergenerational, and intersectional considerations.

Discuss how your positionality might likely impact the type of social worker you plan to be and the ways in which you plan to engage in this helping profession.

Discuss how your positionality might impact your connection to the social work profession (i.e., social work practice or their engagement with the NASW code of ethics).

Use relevant terms and ideas from texts/readings where appropriate.

September 10, 2024
September 10, 2024

It is important to remain a lifelong learner. Develop at least one SMART goal for each of the three categories:

1 Year Goal; Complete Graduate Degree

2-3 Year Goal; Retire from the US Army

5 Year Goal. Transition to a new career as a Teacher

For each goal, identify the action/strategy you will take to achieve the goal, why the goal is important to you personally and to your profession, a list of resources to help meet the goal, and how you will assess to make sure you have completed the goal.

It is important to remain a lifelong learner. Develop at least one SMART goal for each of the three categories:

1 Year Goal; Complete Graduate Degree

2-3 Year Goal; Retire from the US Army

5 Year Goal. Transition to a new career as a Teacher

For each goal, identify the action/strategy you will take to achieve the goal, why the goal is important to you personally and to your profession, a list of resources to help meet the goal, and how you will assess to make sure you have completed the goal.

It is important to remain a lifelong learner. Develop at least one SMART goal for each of the three categories:

1 Year Goal; Complete Graduate Degree

2-3 Year Goal; Retire from the US Army

5 Year Goal. Transition to a new career as a Teacher

For each goal, identify the action/strategy you will take to achieve the goal, why the goal is important to you personally and to your profession, a list of resources to help meet the goal, and how you will assess to make sure you have completed the goal.

 

SMART Goal

It is important to remain a lifelong learner., Develop at least one SMART goal for each of the three categories:

1 Year Goal Complete Graduate Degree,

2-3 Year Goal Retire from the US Army,

5 Year Goal. Transition to a new career as a Teacher,

For each goal identify the action/strategy you will take to achieve the goal, why the goal is important to you personally and to your profession a list of resources to help meet the goal and how you will assess to make sure you have completed the goal. ,

It is important to remain a lifelong learner. Develop at least one SMART goal for each of the three categories:

1 Year Goal; Complete Graduate Degree

2-3 Year Goal; Retire from the US Army

5 Year Goal. Transition to a new career as a Teacher

For each goal, identify the action/strategy you will take to achieve the goal, why the goal is important to you personally and to your profession, a list of resources to help meet the goal, and how you will assess to make sure you have completed the goal.

It is important to remain a lifelong learner. Develop at least one SMART goal for each of the three categories:

1 Year Goal; Complete Graduate Degree

2-3 Year Goal; Retire from the US Army

5 Year Goal. Transition to a new career as a Teacher

For each goal, identify the action/strategy you will take to achieve the goal, why the goal is important to you personally and to your profession, a list of resources to help meet the goal, and how you will assess to make sure you have completed the goal.

September 10, 2024
September 10, 2024

You will complete four Peer Review exercises involving colleagues’ Sport Outreach Plan drafts in this course. ,You will attach your previous week’s Sport Outreach Plan draft submission by 11:59 p.m. (ET) on Thursday of the Module/Week., Then you will carefully read at least three of your peers’ drafts and post three responses of at least 200 words by 11:59 p.m. (ET) by 11:59 p.m. (ET) on Sunday of the assigned Module/Week.,

 

Your response should offer suggestions for improvement related information on the topic questions for clarity and further insight into your colleagues’ work.,

 

The objective of the assignment is for students to both learn from each other’s plans as well as contribute feedback that helps improve plans throughout the course.,

You will complete four Peer Review exercises involving colleagues’ Sport Outreach Plan drafts in this course. You will attach your previous week’s Sport Outreach Plan draft submission by 11:59 p.m. (ET) on Thursday of the Module/Week. Then you will carefully read at least three of your peers’ drafts and post three responses of at least 200 words by 11:59 p.m. (ET) by 11:59 p.m. (ET) on Sunday of the assigned Module/Week.

Sport Outreach Plan

 

Your response should offer suggestions for improvement, related information on the topic, questions for clarity and further insight into your colleagues’ work.

 

The objective of the assignment is for students to both learn from each other’s plans as well as contribute feedback that helps improve plans throughout the course.

You will complete four Peer Review exercises involving colleagues’ Sport Outreach Plan drafts in this course. You will attach your previous week’s Sport Outreach Plan draft submission by 11:59 p.m. (ET) on Thursday of the Module/Week. Then you will carefully read at least three of your peers’ drafts and post three responses of at least 200 words by 11:59 p.m. (ET) by 11:59 p.m. (ET) on Sunday of the assigned Module/Week.

 

Your response should offer suggestions for improvement, related information on the topic, questions for clarity and further insight into your colleagues’ work.

 

The objective of the assignment is for students to both learn from each other’s plans as well as contribute feedback that helps improve plans throughout the course.

 

September 10, 2024
September 10, 2024

In this assignment, you will construct a justification for the purchase or outsourcing of the technology you would recommend as the solution to the video communication problem described in your Week 3 What It Takes to Be a Champion of Change Video Presentation discussion. Conduct an internet search using the key-word phrase “video conferencing solutions” to identify a solution that might fit the company’s needs.

NOTE: The chosen technology is only a framework and isn’t as important as your justifications using the intangibles you identified in your Week 2 What are Intangibles Worth? discussion, Current Intangible Business Costs assignment, and from reviewing the An Intangible Example document recommended resource.

 

Shift Ahead

Using the elements you identified in the DaregeanGrix scenario in Week 2 for justification,

  • Build a table with approximate costs associated with each of the elements in the company’s current environment.,
    • Some of these should be actual (tangible) costs and some should be implied (intangible) costs (e.g. customer satisfaction employee satisfaction efficiency etc.).,
  • Weigh the tangible costs and the intangible improvements that the new technology will bring to the organization using a narrative format and contextual reasoning.,
  • Create a justification for the solution using the intangible elements the solution will provide.,
  • Explain how these elements have a significant impact on the organization employees and customers.,

Remember that your goal is to be able to justify a possible investment using intangible benefits in a new technology in which there is little in the way of traditional return on investment (ROI) to lean on.

The Value of Intangible Benefits assignment

September 10, 2024
September 10, 2024

Must post first.

Subscribe

Post your approved PICOT question and identity ethical issues that are relevant to your population of interest and should be considered when developing your research proposal.  ,

The Collaborative Institutional Training Initiative (CITI Program) Social & Behavioral Research  Basic Course (9 modules) is not due until Sunday but it is recommended it be completed before posting in the discussion board.,

Rubrics

  • NSG Online Discussions-500 Level Courses Fall 2022

Must post first.

Subscribe

Post your approved PICOT question and identity ethical issues that are relevant to your population of interest and should be considered when developing your research proposal.

The Collaborative Institutional Training Initiative (CITI Program) Social & Behavioral Research  Basic Course (9 modules) is not due until Sunday, but it is recommended it be completed before posting in the discussion board.

 

PICOT Question

Rubrics

  • NSG Online Discussions-500 Level Courses Fall 2022

Must post first.

Subscribe

Post your approved PICOT question and identity ethical issues that are relevant to your population of interest and should be considered when developing your research proposal.

The Collaborative Institutional Training Initiative (CITI Program) Social & Behavioral Research  Basic Course (9 modules) is not due until Sunday, but it is recommended it be completed before posting in the discussion board.

Rubrics

  • NSG Online Discussions-500 Level Courses Fall 2022

Must post first.

Subscribe

Post your approved PICOT question and identity ethical issues that are relevant to your population of interest and should be considered when developing your research proposal.

The Collaborative Institutional Training Initiative (CITI Program) Social & Behavioral Research  Basic Course (9 modules) is not due until Sunday, but it is recommended it be completed before posting in the discussion board.

Rubrics

  • NSG Online Discussions-500 Level Courses Fall 2022

Must post first.

Subscribe

Post your approved PICOT question and identity ethical issues that are relevant to your population of interest and should be considered when developing your research proposal.

The Collaborative Institutional Training Initiative (CITI Program) Social & Behavioral Research  Basic Course (9 modules) is not due until Sunday, but it is recommended it be completed before posting in the discussion board.

Rubrics

  • NSG Online Discussions-500 Level Courses Fall 2022

 

September 9, 2024
September 9, 2024

Case Study Unit 4 – Negotiating Power and  Politics Choose      a famous business conflict. It could be one you’re familiar with or you      may choose something “new to you”.  It can be a conflict that has      been resolved or is ongoing.  Ensure the conflict you choose has      enough depth and information for a thorough analysis.  Here are a few      ideas to get you thinking:

  • Steve         Jobs vs Steve Wozniak
  • Elon         Musk vs the Tesla Board
  • Bill         Gates vs. Paul Allen
  • Sheryl         Sandberg vs. Facebook (Meta) Board
  • Michael         Eisner vs. Roy E. Disney
  • Mark         Zuckerberg vs. take your pick

2.  Provide a detailed yet concise overview of the conflict. Include the key players core issues timeline consequences (both positive and negative) and current status of the conflict. , Who is/was “fighting”; what are/were they fighting about; how long has/had it been going on; what are/were the consequences; is the conflict over or is it still going?

3.  Identify the types of power each party wielded and provide examples.,

4.  Identify the political tactics used and provide examples.,

5.  Using all of your resources (I’ve given you a TON this week in the supplemental material but feel free to dig up more – make sure you’re using citations appropriately) analyze the conflict. ,Assess whether the conflict is healthy or unhealthy. ,   Discuss the strategies used by both parties such as collaboration avoidance competition etc.,

 

Negotiating Power Politics

 

6.  Finally, tell me how you would fix it based on what you have learned. Don’t tell me you’re going to sit them in a room together to hash it out – that NEVER works – people say they’re fine, and I promise, they’re not – nothing changes, except now they’re just subversive with their conflict…

  • Clearly         define the role you will take in resolving the conflict (outsider         looking in, consultant brought in, Chairman of the Board, largest         shareholder, Venture Capitalist brought in to take over).
  • Specify         the leadership style(s) you will use
  • Detail         the influence tactics you will employ, such as rational persuasion,         inspirational appeals, or consultation.
  1. Provide      a step-by-step plan for resolution. If using a coach, specify their role,      expertise, and the strategies they will employ, and final outcome.
  • Consider         legal, ethical, and practical implications of your actions (including         firing or other drastic measures).
  • You         must come up with a legitimate plan – not “I’m tired of the bs, I’m         shutting it down and moving to Costa Rica”, though I’m sure many would         prefer to do that…

Formatting:

  • Use      APA or MLA format (whichever you’re most familiar with)
  • Make      sure you include an introduction and conclusion.
  • 3.5-ish      page double spaced paper.  4.75 pages is fine, so is 5.75.  10      pages is not ok; neither is 3.  Cover pages and references don’t      count as part of the requirement.
  • 12-point      font, normal margins, no extra spaces between paragraphs to make it look      longer, blah blah blah…
  • If you      work with someone else, you should turn in a single document that flows      like one paper.  Please don’t turn in two 2.5-page papers that you      stuck together five minutes before the deadline.  Make sure both      names are on the paper.
  • Upload      a word.doc.  Please don’t send me a google.doc because half the time      I can’t open them, and it makes me grumpy.
  • Papers      will be checked for plagiarism and AI generation
September 9, 2024
September 9, 2024

Presentations on CSR
• For this assignment you are expected to research the CSR strategy of a
company using their website news articles etc.,
• Company : Nestle,
• In the slideshow students should:
• Identify Key CSR Stakeholders:, List the organization’s primary stakeholders in CSR (e.g. employees customers suppliers local communities shareholders
regulators and environmental groups).,
• Evaluate CSR Objectives Achievement:, Analyze how the company currently addresses its CSR objectives for each stakeholder group., Highlight specific
programs policies or initiatives that align with the company’s CSR goals.,
• Recommend a Marketing Strategy: Propose a targeted marketing strategy to engage any unmet stakeholders., Suggest initiatives that can bridge gaps in CSR
fulfillment (Check out B Impact Assessment (previous slide) to find initiatives),

Presentations on CSR

Presentations on CSR
• For this assignment you are expected to research the CSR strategy of a
company using their website, news articles etc.
• Company : Nestle
• In the slideshow, students should:
• Identify Key CSR Stakeholders: List the organization’s primary stakeholders in CSR (e.g., employees, customers, suppliers, local communities, shareholders,
regulators, and environmental groups).
• Evaluate CSR Objectives Achievement: Analyze how the company currently addresses its CSR objectives for each stakeholder group. Highlight specific
programs, policies, or initiatives that align with the company’s CSR goals.
• Recommend a Marketing Strategy: Propose a targeted marketing strategy to engage any unmet stakeholders. Suggest initiatives that can bridge gaps in CSR
fulfillment (Check out B Impact Assessment (previous slide) to find initiatives)Presentations on CSR
• For this assignment you are expected to research the CSR strategy of a
company using their website, news articles etc.
• Company : Nestle
• In the slideshow, students should:
• Identify Key CSR Stakeholders: List the organization’s primary stakeholders in CSR (e.g., employees, customers, suppliers, local communities, shareholders,
regulators, and environmental groups).
• Evaluate CSR Objectives Achievement: Analyze how the company currently addresses its CSR objectives for each stakeholder group. Highlight specific
programs, policies, or initiatives that align with the company’s CSR goals.
• Recommend a Marketing Strategy: Propose a targeted marketing strategy to engage any unmet stakeholders. Suggest initiatives that can bridge gaps in CSR
fulfillment (Check out B Impact Assessment (previous slide) to find initiatives)

September 9, 2024
September 9, 2024

To begin choose a business or organization that you would like to evaluate,  it can be where you work a school (UMGC) a place of worship government entity (e.g. DMV Secretary of State courthouse etc.) or any other type of organization., Since the focus of the analysis will involve information technology the best type of organization to choose is one where you can envision technology playing a key role in improving products processes or services.,

Choose a Business or Organization

 

To begin, choose a business or organization that you would like to evaluate – it can be where you work, a school (UMGC), a place of worship, government entity (e.g., DMV, Secretary of State, courthouse, etc.), or any other type of organization. Since the focus of the analysis will involve information technology, the best type of organization to choose is one where you can envision technology playing a key role in improving products, processes, or services.  To begin, choose a business or organization that you would like to evaluate – it can be where you work, a school (UMGC), a place of worship, government entity (e.g., DMV, Secretary of State, courthouse, etc.), or any other type of organization. Since the focus of the analysis will involve information technology, the best type of organization to choose is one where you can envision technology playing a key role in improving products, processes, or services.  To begin, choose a business or organization that you would like to evaluate – it can be where you work, a school (UMGC), a place of worship, government entity (e.g., DMV, Secretary of State, courthouse, etc.), or any other type of organization. Since the focus of the analysis will involve information technology, the best type of organization to choose is one where you can envision technology playing a key role in improving products, processes, or services.  To begin, choose a business or organization that you would like to evaluate – it can be where you work, a school (UMGC), a place of worship, government entity (e.g., DMV, Secretary of State, courthouse, etc.), or any other type of organization. Since the focus of the analysis will involve information technology, the best type of organization to choose is one where you can envision technology playing a key role in improving products, processes, or services.