Hospitality Digital Marketing
This Report is to assess the three ILOs of this module.
Management theorists are increasingly paying attention to ways in which the hospitality industry can use new media as a form of quality control. The monitoring of business in social media and on review sites is great feedback to pinpoint quality-control issues and to respond with a favorable marketing communications strategy. Moreover, the theory of “unique selling elements” analyzes how to make a hotel stand out from the crowd.
✔ Choose a company of your choice in the Hospitality & Tourism Sector outside the Greek marketplace and do a marketing evaluation.
✔Consider how marketing (traditional and digital) influences the overall
communication/messaging/storytelling strategy of the company, and ultimately the traveler’s/guest’s behaviors, as well as how the traveler is influenced by traditional or digital media. ✓ Identify unique selling elements, electronic word of mouth and quality control issues, and use them as a cornerstone of the marketing evaluation efforts.
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Choose a company of your choice in the Hospitality & Tourism Sector outside the Greek marketplace and do a marketing evaluation,
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Compare traditional with new media, including digital media and social media,
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Evaluate the opportunities and challenges presented in a digital environment and analyse how hospitality and tourism companies plan digital marketing campaigns to communicate effectively with consumers and other audiences,
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Assess the impact of digital marketing and social media in creating value for customers and competitive advantage for organizations,
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Evaluate communication/messaging/storytelling strategy, electronic word of mouth, quality control and unique selling elements,