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Prepare a Media Plan

Prepare a media plan including a brief overview of the campaign with a list of resources and a media blocking chart.

Remember: This campaign should include owned earned paid and shared media.

Also it needs to stay within the budget of $1M for the full duration of the campaign (Up to 6 months).

Media plan channels can include (you don’t need to have all of them, be strategic):

– Signage (onsite, billboards, transit)

– Traditional advertising (print, direct mail, radio, TV)

– Digital

– Public Relations (community engagement, press releases, media interviews)

– Events (groundbreaking events, onsite sales launch)

– Brand partnerships/influencers

– Marketing collateral costs (brochures, direct mail)

– Content creation costs (video, photography)

– Subcontractor and staffing fees

– Other options that suit your target audience

Make sure your presentation include:

1. Media objectives: reach / interest / conversion
2. Media strategy: placements / creatives etc
3. Media tactics/execution: including metrics / KPIs and budget
4. Media blocking chart (schedule)

Prepare a Media Plan

Prepare a media plan including a brief overview of the campaign with a list of resources and a media blocking chart.

Remember: This campaign should include owned earned paid and shared media. Make sure your presentation include. APA.

Also it needs to stay within the budget of $1M for the full duration of the campaign (Up to 6 months).

Media plan channels can include (you don’t need to have all of them, be strategic):

– Signage (onsite, billboards, transit)

– Traditional advertising (print, direct mail, radio, TV)

– Digital

– Public Relations (community engagement, press releases, media interviews)

– Events (groundbreaking events, onsite sales launch)

– Brand partnerships/influencers

– Marketing collateral costs (brochures, direct mail)

– Content creation costs (video, photography)

– Subcontractor and staffing fees

– Other options that suit your target audience

Make sure your presentation include:

1. Media objectives: reach / interest / conversion
2. Media strategy: placements / creatives etc
3. Media tactics/execution: including metrics / KPIs and budget
4. Media blocking chart (schedule)