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September 17, 2023

Strategic Marketing – Knowledge Assessment

Strategic Marketing – Knowledge Assessment. The assignment requires you to choose a well-known soft drink product to research. You will complete your analysis and research into your chosen product’s market environment by writing a paper that reflects on key concepts in consumer behavior. In your paper, you will provide a brief background on your chosen product, including the product name, product category, brand name, and industry. Then discuss what trends in consumer behavior you can identify in your chosen product’s market. Next, discuss how the product’s consumers learn about the product from their surroundings and how they use this knowledge to guide their behavior.

Discuss how you would differentiate their target market from their market segment. Then how would you advise the company to take advantage of target markets by gender? Positioning refers to how a product is intended to be perceived by the target market in comparison to its main competitors in the market. Examples of approaches to positioning include; By Product attribute, By User, By product class, Against competitor, By Use/Application, and by quality/value. Identify at least two product positioning strategies applied by the well-known soft drink you selected and discuss how the strategies are used to successfully market the brand.

Strategic Marketing – Knowledge Assessment. For this assignment, do not simply define concepts; instead, discuss the relevant underlying concepts and relate them to the scenario you are provided in the questions. You will answer all the 3 questions and submit your paper in a Word document formatted per APA Guidelines. Your paper should be between 2-3 pages excluding the assignment questions, title page, and reference page. You will provide in-text citations and at least 3 references.

September 17, 2023

Constructivist and Post-Positivist Views

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Constructivist and Post-Positivist Views. After reviewing this week’s resources, explain, in your own words, the differences between constructivist and post-positivist approaches to research. In particular, include the following in your written analysis: Identify and document constructivist’s views. Identify and document post-positivist’s views. Provide an example of a study (other than that given by Mertens) that uses a constructivist approach. (You can use examples from a study you have come across in previous courses). Provide an example (other than that given by Mertens) that uses a post-positivist approach. (You can use an example of a study you have come across in previous courses). Reflect on these two approaches. Do you think the approaches are antagonistic (i.e., you can only believe in doing research one way and not the other) or are the approaches just different ways of answering different research questions? There is no right or wrong answer for this.

References: Use as many references as you need to support your assignment. Length: 2-4 pages, not including title and reference pages. Your assignment should demonstrate thoughtful consideration of the ideas and concepts presented in the course by providing new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards. Be sure to adhere to Northcentral University’s Academic Integrity Policy. Upload your document, and then click the Submit to Dropbox. Research and evaluation in education and psychology: Integrating diversity with quantitative, qualitative, and mixed methods. Mertens, D. M. (2019). Research and evaluation in education and psychology: Integrating diversity with quantitative, qualitative, and mixed methods (5th ed.). Los Angeles, CA; Sage Publications.

After reviewing this week’s resources, explain, in your own words, the differences between constructivist and post-positivist approaches to research. In particular, include the following in your written analysis: Identify and document constructivist’s views. Identify and document post-positivist’s views. Provide an example of a study (other than that given by Mertens) that uses a constructivist approach. Constructivist and Post-Positivist Views. (You can use examples from a study you have come across in previous courses). Provide an example (other than that given by Mertens) that uses a post-positivist approach. (You can use an example of a study you have come across in previous courses). Reflect on these two approaches. Do you think the approaches are antagonistic (i.e., you can only believe in doing research one way and not the other) or are the approaches just different ways of answering different research questions? There is no right or wrong answer for this.

Constructivist and Post-Positivist Views. References: Use as many references as you need to support your assignment. Length: 2-4 pages, not including title and reference pages. Your assignment should demonstrate thoughtful consideration of the ideas and concepts presented in the course by providing new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards. Be sure to adhere to Northcentral University’s Academic Integrity Policy. Upload your document, and then click the Submit to Dropbox. Research and evaluation in education and psychology: Integrating diversity with quantitative, qualitative, and mixed methods. Mertens, D. M. (2019). Research and evaluation in education and psychology: Integrating diversity with quantitative, qualitative, and mixed methods (5th ed.). Los Angeles, CA; Sage Publications.

September 17, 2023

Health Behavior Journal

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Health Behavior Journal. You will write a 3-page paper illustrating the thoughts, feelings, and behavior of an individual as he/she progresses through the stages outlined in the transtheoretical model, with he/she focused on changing a specific health behavior (e.g. quitting smoking, eating healthier, etc.). You must provide a “snapshot” of how the individual is thinking, feeling, and behaving, as well as how he/she is interacting with others, at each of the five transtheoretical stages. Sample paragraph and] grading rubric will be posted on Blackboard.

Grading rubric

40 Clear/accurate presentation of each stage of the transtheoretical model (40 points).

40 Thought processes, feelings, and interpersonal interactions at each stage clearly and accurately presented, using vivid and detailed examples.

35 Thought processes, feelings, and interpersonal interactions at each stage clearly presented, some examples inconsistent with stage, and/or examples presented with moderate detail.

20 Thought processes, feelings, and interpersonal interactions at each stage presented, but many examples are inconsistent with stage, and/or minimal use of detailed examples.

5 Examples presented are completely inaccurate, and/or lack of detail when discussing examples.

2 Effective communication of main points addressed in the paper, including correct use of grammar and adherence to technical guidelines (10 points)10 Minimal or no spelling or grammatical errors; 3 pages, double-spaced; 12-font, Times Roman, typewritten.

5 Occasional spelling or grammatical errors; 3 pages (give or take 1/2 page), double-spaced; font not size 12 or in Times Roman but still readable; typewritten.

2 Frequent spelling or grammatical errors; page length falls significantly out of appropriate limits; font not size 12 or in Times Roman but still readable; typewritten.

0 Abundant grammatical or spelling errors; page length falls significantly out of appropriate limits; inappropriate, nontraditional font; not typewritten.

Sample Paragraph for Clinical Paper-I (Contemplation)

Jack was backing out of his driveway one night, after having consumed a six-pack of beer. He was angry when he realized there was no more vodka in the house, so he got in his car and zoomed down his driveway in reverse. Health Behavior Journal. He suddenly heard a sickening thud against the back bumper. He slammed on his brakes and raced around to the back of his car. He saw his dog Cocoa, lying unconscious. Jack and his wife, Janelle, brought their dog to the emergency vet, and to their relief, their dog survived the accident.

Health Behavior Journal. The accident jarred Jack into reality; he realized, for the first time, that his drinking is a problem, and he has hurt his family and many other people with his drinking. He does not rush to sign up for AA, however; he still is not sure he wants to stop drinking. This leads to many more arguments between him and Janelle, with Janelle tearfully asking, “Don’t you care about us, Jack? You almost killed Cocoa. It could have been one of our children at the end of that driveway. Why won’t you stop drinking?” She doesn’t understand that Jack loves his family but is afraid to stop drinking, since he has been dependent on alcohol since he was 18. He turns to alcohol whenever he is stressed or depressed, and when he drinks, it feels as though he has wrapped a warm blanket around himself. He is afraid he will feel lost without alcohol, not knowing how else to cope with the stress in his life. Jack continues to drink, but he feels nothing but self-loathing every time he picks up a can of beer, telling himself he is nothing but a “weak-willed loser”. He even cried himself to sleep last night. Use APA referencing style.

September 17, 2023

Technology – Students with Disabilities

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Technology – Students with Disabilities. For this assignment, you have been assigned a student named Victor. For Victor, you must identify current and emerging assistive technologies to enable him to participate in high-quality communication interactions and achieve his educational goals. In addition, you will need to provide an adequate rationale for the use of this technology by describing how it will assist the student with disabilities to overcome his learning barriers to meet his/her educational goals.

For Victor, you are to do the following: Identify 6 technologies in a numbered fashion, following the directions for the type of technologies that must be included, and include the information using the bolded headings. You must include the bolded headings in your document followed by your response. Technology – Students with Disabilities. You MUST carefully review your document for quality of writing, use of professional language, and writing mechanics. You must be sure to include some technologies that cover the learner’s goal. See specifically under the learner the types of technologies you must include.

When you identify the technology to be used you must include each of the following; Name of Technology and its URL: Include the name of the technology, its URL and a brief description. Type of technology. (e.g., software, online learning tool, app, hardware/device, etc. Technology Description: Briefly describe the technology. Be sure to include the features that would be useful to learning. Write this well enough so that someone could read it and get an overall understanding of what it is and how it works. Technology – Students with Disabilities. How does this technology help overcome the learning barrier(s) and meet the learning goal(s): You must describe specifically what barrier(s) this technology will help the student overcome and how it will help him/her meet his/her learning goals. This is a critical part of the assignment in that it demonstrates your understanding of the usefulness of the technology.

Profile: Victor, Student aged 12.

Learning needs

Victor has a diagnosis of severe learning disabilities, with dyslexia and dysgraphia. Reading Challenges: He is a reluctant reader and because of this when he has to read to gather information to write his composition papers, he is slow and doesn’t always gather the most important information. Writing Challenges: He finds handwriting difficult. His written work is messy and often illegible with very poor spelling. Beyond his handwriting challenges, he has trouble writing or composing papers, that is, he his poor written expression. Technology – Students with Disabilities. He often writes incomplete sentences, has errors in syntax, grammar, and spelling. He often doesn’t know what is important to write. Sometimes his paragraphs lack a main idea, etc. During writing and composition time, he often becomes withdrawn. He is self-conscious about his difficulties and resists working with the teacher’s aide. He has a history of anxiety and now his school attendance has reduced. Academic performance in comparison to her peers has been falling steadily.

Learning goals

Increase and improve his written expression.
Improve his reading for content to better compose papers.
Increase accuracy and complexity writing, improve legibly and spelling.

Assignment: Identify and present in a numbered fashion 5 technologies to help Victor overcome his learning barriers and meet his learning goals. Be sure to include Software, hardware, and/or Web 2.0 tools, low-tech solutions but not simply websites to find information. There should be technologies to support his reading to help him when composing papers, his handwriting, and his composing papers. Technology – Students with Disabilities. Some technologies could support more than one of the challenges. You can’t have all the technologies support just one of his challenges (e.g., spelling). For example, you can’t only have reading support technologies or only compositing support technologies, etc. You must include a variety of technologies.

Important: You must include one technology that the teacher would use to facilitate Victor’s learning. That is, what technology could the teacher use to teach Victor (and the others in his class) improved reading and/or writing skills. Use APA referencing style.

September 17, 2023

Special Education Discussion

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Special Education Discussion. Q1: Research special education law advocates in your state. Describe a local organization that supports parents in working through due process. Q2: Based on feedback from your interviews in this topic, or overall in this course, what are two big takeaways for you regarding the field of special education? In addition, are there any organizations you would like to learn more about to help you become a stronger special educator? If so, list and explain why you chose the organizations. If not, what would be an organization you would like to know more about and why?

Special Education Discussion. Q1: Research special education law advocates in your state. Describe a local organization that supports parents in working through due process.Q2: Based on feedback from your interviews in this topic, or overall in this course, what are two big takeaways for you regarding the field of special education? In addition, are there any organizations you would like to learn more about to help you become a stronger special educator? If so, list and explain why you chose the organizations. If not, what would be an organization you would like to know more about and why? Use APA referencing style.

September 17, 2023

Cultural Influence in Society

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Cultural Influence in Society. Introduction: This assignment will assist in your gaining a better understanding of the culture influence in society. This assignment fulfills/supports: Module Outcome: You will be able to: Explore by examining the social structure of various cultures. Identify and discuss the many elements that make culture. Course Outcomes: You will be able to:

Analyze the interplay between individuals, groups, and societies through a sociological lens. Integrate vital sociological terminology. For this written assignment, you will dive deeper into culture by completing the following: Using the textbook, define each of the four components of culture: language, values, norms (behaviors), and symbols. Be sure to paraphrase and cite your sources if applicable. Cultural Influence in Society. Next, choose a popular movie of your choice, or your favorite movie that you have enjoyed (There are a list of movie suggestions located in Black Board). For your chosen movie, provide specific examples and describe each component of culture: (language, values, norms, and symbols) found within your chosen movie.

Cultural Influence in Society. Each movie could be said to represent a subculture of mainstream society. From your chosen movie example: demonstrate in your explanation how each of the four components of culture: (language, values, norms, and symbols) are considered a subculture compared to mainstream American culture. Your cultural identity and cross-cultural perspective: Write a conclusion paragraph, compare and contrast (in other words, discuss similarities and differences), between the components of culture from your chosen movie and your own cultural identity. For example, discuss some of the norms, values, language and symbols that are similar to your own lifestyle and culture and those that are different from your own culture in the movie. How can you effectively interact with those of a different culture or subculture different from your own? Use APA referencing style.

September 17, 2023

Roles of Courtroom

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Roles of Courtroom. This presentation will allow you to explore the participants within the judicial process, as well as practice an important skill within the criminal justice field: creating a presentation. There are many participants within the judicial process. Narrowing your focus to the courtroom, create a presentation that addresses the roles of the courtroom workgroups and assess the relationship among these professionals. These include the judge, jury, prosecutor, and defense counsel.

You may create a presentation in Google Slides (Google Docs), PowerPoint, Prezi, or (with instructor approval) some other presentation tool. Use the notes section or a separate Word document (if your tool does not have a notes section) to provide additional notes for each slide that would be helpful to you during your presentation. Roles of Courtroom. For instructions about how to create notes in your presentation, use the Notes in Presentations PDF instructions. Your presentation should include references, as needed, in APA format. This guide may assist you if you are using PowerPoint PDF. You may also wish to view these videos that demonstrate how to create a PowerPoint presentation with a PC or Mac. Captioned versions of these videos are available: PC (CC) or Mac (CC).

This presentation will allow you to explore the participants within the judicial process, as well as practice an important skill within the criminal justice field: creating a presentation. There are many participants within the judicial process. Narrowing your focus to the courtroom, create a presentation that addresses the roles of the courtroom workgroups and assess the relationship among these professionals. These include the judge, jury, prosecutor, and defense counsel.

Roles of Courtroom. You may create a presentation in Google Slides (Google Docs), PowerPoint, Prezi, or (with instructor approval) some other presentation tool. Use the notes section or a separate Word document (if your tool does not have a notes section) to provide additional notes for each slide that would be helpful to you during your presentation. For instructions about how to create notes in your presentation, use the Notes in Presentations PDF instructions. Your presentation should include references, as needed, in APA format. This guide may assist you if you are using PowerPoint PDF. You may also wish to view these videos that demonstrate how to create a PowerPoint presentation with a PC or Mac. Captioned versions of these videos are available: PC (CC) or Mac (CC).

September 17, 2023

Creating A Cultural Journal

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Creating A Cultural Journal. In this assignment you are asked to author a self-reflexive journal about how the culture you are immersed in affects you. This requires you to examine your daily routines in a new light, adopting the point of view of a foreigner for whom many of your actions and words would be puzzling. As you live your normal everyday life, try to make notes (mental or otherwise) of any normal actions, expressions, and habits that would be strange, maybe even inappropriate, to someone not familiar with your culture. This may include also reflecting on your cultural heritage or context and how it influences you. As a goal, try to make one of these notes a day.

Periodically (I recommend weekly but the minimum frequency due will be approximately every other week), write your notes and reflections down on a Google doc or word document. The syllabus has detailed rubrics, but plan for approximately 2 (double spaced) pages of content per submission. The journal entries are the periodic summary of your normal life experience, and thus should not be hard to create. Creating A Cultural Journal. The difficult part is the switch in mindset! The format of this assignment can be very informal and relatively unstructured (like a real journal), but you will be graded on your ability to recognize your own culture’s influence over your life. Bullet points format is acceptable, but full sentences and some depth of explanation is required.

In this assignment you are asked to author a self-reflexive journal about how the culture you are immersed in affects you. This requires you to examine your daily routines in a new light, adopting the point of view of a foreigner for whom many of your actions and words would be puzzling. As you live your normal everyday life, try to make notes (mental or otherwise) of any normal actions, expressions, and habits that would be strange, maybe even inappropriate, to someone not familiar with your culture. This may include also reflecting on your cultural heritage or context and how it influences you. As a goal, try to make one of these notes a day.

Creating A Cultural Journal. Periodically (I recommend weekly but the minimum frequency due will be approximately every other week), write your notes and reflections down on a Google doc or word document. The syllabus has detailed rubrics, but plan for approximately 2 (double spaced) pages of content per submission. The journal entries are the periodic summary of your normal life experience, and thus should not be hard to create. The difficult part is the switch in mindset! The format of this assignment can be very informal and relatively unstructured (like a real journal), but you will be graded on your ability to recognize your own culture’s influence over your life. Bullet points format is acceptable, but full sentences and some depth of explanation is required. Use APA referencing style.

September 14, 2023

Euro Car – Product Development

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Euro Car – Product Development. Using the same organization selected ” Euro Car “, complete the following tasks: Assess the types of stakeholders involved in the development process for the product/service of your chosen company. Evaluate the impact of key inputs from stakeholder groups on new product/service development efforts. Analyze the role these key stakeholder groups can play in contributing to the success of a new product/service. Justify at least two persuasive strategies that can be used to engage stakeholders in new product/service development projects. Assess the key competitive advantages that utilizing the current trends in information technology (IT) will deliver to the area of new product/service development.

Using the same organization selected ” Euro Car “, complete the following tasks: Assess the types of stakeholders involved in the development process for the product/service of your chosen company. Evaluate the impact of key inputs from stakeholder groups on new product/service development efforts. Analyze the role these key stakeholder groups can play in contributing to the success of a new product/service. Justify at least two persuasive strategies that can be used to engage stakeholders in new product/service development projects. Assess the key competitive advantages that utilizing the current trends in information technology (IT) will deliver to the area of new product/service development.

Submission Details:

Submit your answers in a 3- to 4-page Microsoft Word document, using APA style.

September 14, 2023

Integrated Marketing Communications Strategy

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Integrated Marketing Communications Strategy. Using the same organization, you selected in Week 1 (Euro Car), imagine that you will be making a Microsoft Power Point presentation to the organization’s board of directors or other decision-making leaders (depending upon the type of organization you are using). Your work this week will consist of two parts for the presentation. First, you will synthesize the key insights you have learned during the past five weeks. Second, you will present an Integrated Marketing Communications (IMC) strategy, a pricing objective, and a pricing strategy to the board of directors. Because this second part involves new material in the project, it will probably require the most research and analysis to complete this week’s presentation. The following sections provide greater detail about the two pieces of your presentation.

Note: The expectation for this project is a scholarly presentation. A scholarly presentation has two main distinctions: The notes sections of slides contain research citations, evaluation, and conclusions—just like in a good scholarly paper. In other words, a reader should be able to read your notes section as if he or she is reading an academic paper. Integrated Marketing Communications Strategy. The grading rubric suggests a level of critical thinking for the presentation (in the notes section particularly) that is on the level of a good academic paper. Key points and information on the slides are highlighted. A good slide contains no more than six lines of text. The slide should just contain the “big ideas” to help guide your reader through the main points.

Integrated Marketing Communications Strategy. In addition, for this project in particular, the first several sections of your presentation will use material you composed in the previous weeks of the project. However, use the slides and notes sections to show that you can do more than just copy from the previous weeks’ papers. Show that you can summarize the material and present the most important points to your audience.

Part 1: Summary of Key Insights from the Course Project to Date

Using course work (and feedback!) you have completed so far in the course project, summarize key points regarding the organizational mission and how the new product/service and your proposed service delivery enhancements contribute to the organization’s ability to complete the mission.

New Mission; New Product/Service (2 slides)

Provide a brief overview of the new/improved mission statement and the new/improved product or service you are proposing. Provide the board of directors with supported rationale for how the new product/service contributes to achieving the new/improved organizational mission.

Service Delivery Enhancements (2 slides)

Provide a brief overview of service delivery enhancements to improve efficiency and effectiveness. Provide the board of directors with supported rationale for how the service delivery enhancements contribute to achieving organizational mission.

Part 2: Communication Strategy

As new material for this week, you need to communicate to your “organization’s” market segment the key benefits that make the organization distinct from the competitors. In addition, you need to announce the improvements in the delivery of the services by the company. Justify an Integrated Marketing Communications (IMC) strategy that includes the following:

Advertisement (5–7 slides)

Integrated Marketing Communications Strategy. Propose an advertisement featuring the new (improved) services and containing the following elements: A headline, A subhead line, A brand–positioning statement, An artwork and A layout. Justify traditional and nontraditional channels to carry the advertisement. In the notes section, justify your channel selection. Use research to support your work.

Pricing (2–3 slides)

Justify both a pricing objective and a pricing strategy for the company on the basis of the information gathered from the case study, an understanding of the competition, and the likely attitude of current customers. In the notes section, justify why the organization should adopt the pricing objective and follow your pricing strategy, using appropriate examples, research, and reasoning.

Conclusion (1 slide)

Conclude with a statement positioning the brand around the new service delivery. In the notes section, defend the statement. Support your work with research.

Submissions Details:

The presentation should be 12 to 15 slides in length. Place any references on the last slide, using APA style.

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