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September 20, 2023

Marketing Communication Recommendations Presentation

Assignment Task Overview

For this assignment, you will again assume the role of a marketing analyst. Your consulting firm has been hired to assist with a campaign effort for the client company of your selected product/service. This time the task will be to help create aspects of the marketing campaign. You will communicate your results in a professional presentation slide show commonly known in marketing as a “deck.” Your client was persuaded that your new segment is a promising one to approach. The client has requested your firm to create a single message that can reflect your client’s brand value proposition and positioning. This message must reach consumers to create awareness of how the brand and offering can satisfy the wants and needs of potential customers.

There are three steps to this assignment. Review all three steps before you begin.

Step 1: Refer to the same product/service used for Weeks 2 and 4 assignments.

The same product/service used for Weeks 2 and 4 will be the subject of this assignment. Review any feedback you received on your prior assignments. Follow the specific instructions outlined in Steps 2 and 3 below.

Step 2: Complete each of the following tasks as they relate to your product/service. Note the research and references requirement.

The Marketing Message

Your client was persuaded that your new segment is a promising one to approach. The client has requested your firm to create a single message that can reflect your client’s brand value proposition and positioning. This message must reach consumers to create awareness and generate potential customers’ needs.

Marketing Communication Recommendations Presentation. Define the Segment. Refer to your Market Segmentation Memo from Week 4. Describe the segment you recommended for this client in Week 4. You may refine the segment based on any feedback you have received. Present here the revised or updated segment description. Discuss the purpose of your client’s marketing communication with this segment. Define the Value Proposition. Refer to the value proposition from your Value Proposition Memo from Week 2. Refer to the value proposition you identified for this client in Week 2. Adapt that value proposition to your new segment. You also may refine the value proposition based on any feedback you have received. Present here the new value proposition that you will use to create the message for the new segment. Create the message. Create and provide here an example message that would be appropriate to resonate with your new market segment for the client’s purpose. See the “Integrated Marketing Strategies” learning resource. Use words and/or images.

The Marketing Communication Tools

Choose the tools. You have determined the message. Now, you’ll consider the marketing communication mix. What are the best marketing communications or promotional tools for this message? Consider the promotion tools described in the “Tools of Promotion” learning resource. Begin by identifying for yourself which ones are not appropriate and why. Present two tools you recommend for communicating this message to this target segment. Marketing Communication Recommendations Presentation. Choose and discuss at least two different tools described in the “Tools of Promotion” learning resource. Your choices must reflect the characteristics of your target segment. For the two promotional tools you recommended in this section, add additional detail. For example, if “events and experiences” was one of your recommendations, provide an example of an event that would be appropriate to communicate the message to your target segment.

III. Recommendations (Summary and Conclusion)

The right message and medium for the segment. What is the message and the medium you recommend to reach this new target consumer segment? The segment: Summarize the new segment you created. You are reminding the client of the goal. The message: Present the message appropriate for the segment. Use words and/or images. The promotion tool: Present at least two different promotional tools from the major modes of communication, along with an example for each. How to integrate the marketing communications? Make some specific recommendations for your client to best integrate the message and the marketing communications you have recommended.

Step 3: Format your submission as a PowerPoint presentation to comply with these requirements. Meet the research and reference requirements.

Marketing Communication Recommendations Presentation. Communicate your results in a Microsoft PowerPoint presentation. This is a presentation that would be effective in a professional marketing setting. See Creating Effective PowerPoint Presentations. Your presentation will have a cover slide, an agenda slide (also known as index slide), three major content sections (see below), and references slide(s). It is reasonable to expect this assignment to be about 10 slides in length, not including cover and references slides.

Research and References Requirement

All statements of fact within the memo must be supported by a credible source, and that source must be cited using APA in-text citations. See Is my source credible? Include a slide with a list of your sources in APA format. The reference list slide is required and should appear at the end of the slide deck.

September 20, 2023

Steam Chart Mapping

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Steam Chart Mapping. Rather than teaching science, technology, engineering, arts, and mathematics as separate and discrete subjects, STEAM integrates them into interdependent learning units based on real-world applications. This allows students to make cross-curricular connections and teaches them to apply their learning. It can also be beneficial in allowing students to access their own strengths and use them to build on their weaknesses. For example, a student who struggles with fractions may have less trouble applying them in a real-life science project compared to a general list of practice problems.

This assignment requires research of STEAM activities. Use the “STEAM Chart” to create inquiry-based learning activities that align to the various components of STEAM. For each grade range (K-3, 4-8, and 9-12), select a domain/anchor standard related to health or science. Create an activity to connect that domain/anchor standard to each component of STEAM. Steam Chart Mapping. At the bottom of the STEAM Chart, write a 250-500 word rationale explaining how you would use performance data from the activities to guide and engage students in their own thinking and learning and promote discovery in the inclusive classroom. Include how the data could inform future instructional planning based on identified learning gaps and patterns.

Rather than teaching science, technology, engineering, arts, and mathematics as separate and discrete subjects, STEAM integrates them into interdependent learning units based on real-world applications. This allows students to make cross-curricular connections and teaches them to apply their learning. It can also be beneficial in allowing students to access their own strengths and use them to build on their weaknesses. For example, a student who struggles with fractions may have less trouble applying them in a real-life science project compared to a general list of practice problems.

Steam Chart Mapping. This assignment requires research of STEAM activities. Use the “STEAM Chart” to create inquiry-based learning activities that align to the various components of STEAM. For each grade range (K-3, 4-8, and 9-12), select a domain/anchor standard related to health or science. Create an activity to connect that domain/anchor standard to each component of STEAM. At the bottom of the STEAM Chart, write a 250-500 word rationale explaining how you would use performance data from the activities to guide and engage students in their own thinking and learning and promote discovery in the inclusive classroom. Include how the data could inform future instructional planning based on identified learning gaps and patterns. Use APA referencing style.

September 20, 2023

Cardiovascular Case

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Cardiovascular Case

CC: “Chest pain”

HPI: This is a 14yo male, no PMH, who presents to the PCP for evaluation of right-sided chest pain, which began 1 day ago after he sustained an injury playing football. He states he was playing tackle football with his friends when he received an injury to the right side of the chest from am players elbow. He immediately fell to the ground in pain. He laid still for 1-2 minutes, expecting the pain to subside, but it did not. He attempted to continue playing but experienced difficulty taking a deep breath and the pain was more noticeable when running and twisting. He took 600mg ibuprofen the night before, but the medication did not relieve his pain. After a restless night, his mother has brought him in for evaluation.

ROS:

ROS positive for SOB, CP, pain with movement

Negative for fever, chills, cough, palpitations, edema, N/V/D, numbness, tingling

PMH: unremarkable; Immunizations UTD

PSHX: none

Medications: None; took 600mg IBU x 1

FHX: Lives with mother and father, 10 yo sister

SHX: Denies ETOH, tobacco, illicit drugs

Allergies: NKDA

Physical Exam:

VS: T37.7C (99.8F), HR 102, RR24, BP124/76, SPO2 98% WT 61KG, HT162CM BMI 23

General: No acute distress

Psych: Mildy anxious

Skin, Hair, Nails: no rash, skin warm and dry. No abnl findings with hair or nails

Chest: Ecchymosis and tenderness to palpation of the right lateral chest wall located in mid-axillary line at approximately the 4th-5th ICS. No pain with lateral rotation of torso. Pain elicited with forward flexion and extension of torso. Symmetrical movement of chest wall with inspiration and expiration.

Lungs: Clear to auscultation bilaterally with diminished breath sounds in RLL. Percussion to posterior chest wall on right demonstrates hyperresonance.

Heart: RRR, no murmurs, rubs or gallops

Abd: SNTTP, +BSX4

What are your differential diagnoses?
What is the most likely Diagnosis, why?
What would you like to order on patient? Labs? Imaging? Why?
Next appropriate steps for this patient?
Patient education?

Cardiovascular Case. If not managed appropriately, what are the medical/legal concerns that may arise? APA format, and references, scholarly resource cited in APA format from 2018-2023 only. (Within the last 5 years)

September 20, 2023

Geopolitical and Phenomenological Impact

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Geopolitical and Phenomenological Impact. Discuss how geopolitical and phenomenological place influence the context of a population or community assessment and intervention. Describe how the nursing process is utilized to assist in identifying health issues (local or global in nature) and in creating an appropriate intervention, including screenings, referrals, resources and spiritual support for the community or population. Describe how community resources can aid in the implementation process of an intervention. How could the Christian worldview influence one’s perspective of human value and dignity in an intervention?

Discuss how geopolitical and phenomenological place influence the context of a population or community assessment and intervention. Describe how the nursing process is utilized to assist in identifying health issues (local or global in nature) and in creating an appropriate intervention, including screenings, referrals, resources and spiritual support for the community or population. Geopolitical and Phenomenological Impact. Describe how community resources can aid in the implementation process of an intervention. How could the Christian worldview influence one’s perspective of human value and dignity in an intervention?

Discuss how geopolitical and phenomenological place influence the context of a population or community assessment and intervention. Describe how the nursing process is utilized to assist in identifying health issues (local or global in nature) and in creating an appropriate intervention, including screenings, referrals, resources and spiritual support for the community or population. Describe how community resources can aid in the implementation process of an intervention. How could the Christian worldview influence one’s perspective of human value and dignity in an intervention?

September 19, 2023

Pain A Subjective Experience

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Pain A Subjective Experience. Aron Ralston, an avid outdoorsman, was hiking in a narrow canyon in Southern Utah when he upset a large boulder that rolled down the canyon after him. As it fell, the boulder relodged itself between the narrow canyon walls and in the process pinned Aron’s right wrist between the boulder and the canyon wall. Aron was alone and was unable to free himself from the situation. After being trapped for five days, with no help arriving, Aron eventually made the decision to free himself by breaking the bones in his forearm with the weight of his body and amputating his hand with a dull pocketknife.

After freeing himself, he hiked an additional seven miles before the search and rescue crews found him. His arm required further surgery to repair it. After the surgery, the nurses would ask Aron, “On a scale of 0-10, what is your pain level with 0 being no pain and 10 being the most pain you have ever experienced?”. Pain A Subjective Experience. Aron would reply, “0.25”. When asked about giving such an odd answer, he stated that even though he was in pain after the surgery, it was minimal compared to the pain he experienced when he cut through his ulnar nerve to free himself from being trapped by the boulder. Use APA referencing style.

As you reflect on this story, how does it help you understand that pain is a subjective experience for your client? What types of questions will you ask your client to adequately assess their pain level?
Why is it important to understand that not all clients experience pain the same?
What objective data may be noted when a client is in pain?
How might pain be manifested in vital sign measurements?
What effects might chronic pain have on the general health of a client?

September 19, 2023

Prenatal Care

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Prenatal Care. Jackie is a 31-year-old pregnant patient (2nd child, two different fathers) single mother of a 6-year-old who is coming for prenatal care since she suspects she is pregnant. She is no longer with the father of Robby, her firstborn. She indicates “pretty serious partying” with the likely father of the baby. By pretty serious partying she means 10-12 drinks per occasion, one to two times per week, plus intermittent methamphetamine use. Which clinical information would be most critical for you to collect in the first visit? What are the greatest risk factors for substance use disorder for this patient? Which harm reduction strategies would you recommend? Identify your city. Then refer this patient to three agencies near you that would support positive health outcomes for this patient. (These agencies must not have been used in past discussion posts). What was your rationale for choosing these three agencies?

September 19, 2023

Famous Political Speech

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Famous Political Speech. Social Movements are only as important as the person leading them. The person(s) leading a social movement must have charisma and be able to captivate an audience. Political scientists and historians are taught to analyze body language, especially during debates and speeches.

For this assignment, you will watch Dr Martin Luther King’s I Have a DreamLinks to an external site. speech and a speech by Alicia Garza of the Black Lives Matter movementLinks to an external site. and answer questions listed below. Pay special attention to the following aspects in the two speeches. Importance of body language while delivering the speech. Gestures, cadence and delivery style.

Answer the following:

Provide a summary of the two speeches. Compare Dr. King’s leadership, charisma, power and passion to capture his audience to Alicia Garza’s speech. What are the similarities, if any? What are the differences, if any? How does the location of the speeches support their messaging? Dr. King’s speech was held in a church and at the Lincoln Memorial, whereas today we have social networking and more avenues to relay messages. Famous Political Speech. Does messaging make a difference? Describe how the audience in Dr. King’s speeches relate to the Alicia Garza’s audience. Do you see a similarity or differences in the speeches and in the audience?

Requirements

Famous Political Speech. Length: 2-3 pages of substantive content, 12 pt font. Parenthetical in-text citations included and formatted in APA style . References page (a minimum of 2 outside scholarly sources. Title and introduction pages are present.

September 19, 2023

Touchstone – Presenting Research Plan

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Touchstone – Presenting Research Plan

SCENARIO: Your supervisor has approved your research question and plan for studying some aspect of diversity and/or collaboration in a community group. Now it is time to conduct your literature review and develop your hypothesis and research plan.

ASSIGNMENT: In the first Touchstone, you developed a research question and prepared a preliminary bibliography for your literature review. You will now conduct your literature review, formulate your hypothesis and research plan, and develop a set of notecards that summarize your work. REQUIREMENTS: You must create 8-11 notecards using the touchstone template below. Your notecards will include:

introduction card, research question card, literature review (4–6 cards), hypothesis card, operational definitions card (if needed), research method card.

Directions

Step 1: Revise Touchstone 1

First, return to the community group description, research question, and proposed bibliography that you submitted in Touchstone 1, and make any necessary changes based on feedback from the grader. You will likely want to refine your reading list based on the feedback you received and what you learned about diversity and collaboration in Unit 3.

Step 2: Conduct a Literature Review

Touchstone – Presenting Research Plan. Next, complete your reading for your literature review. Reminder of attributes of good readings for your literature review: They are academic, scholarly works about research findings or they are reliable journalistic reporting based on scientifically credible and reliable data. They should have been published in the last 20 years—unless they are a landmark work on the topic and provide important background or as a comparison. They look at different sides of the argument and a variety of perspectives. As you complete each reading, take notes. Some of the questions you could ask about each reading include:

Who wrote this article? Is it the researchers themselves, or is it a journalist writing about their findings? Where was it published? Is it a scholarly publication like an academic journal, or is it for a popular audience? If the publication is for a popular audience, how would you characterize the audience? Do they have an academic affiliation? Are the researchers sociologists, or are they of a different discipline? When was the research conducted? What question were the researchers attempting to answer? How does this question/topic relate to my question/topic? What methods did they use to study their question? What conclusions did they draw from their results? How do their conclusions impact my research question, hypothesis, or research plan? As you did for your first Touchstone, you will include five key elements for each source, with each element separated by a period:

Touchstone – Presenting Research Plan. Author’s name(s), Publisher and publication date, Title of the source, in quotation marks, Page numbers (if applicable), Source’s location for web-based texts (URL) Step 3: Formulate a Hypothesis, State Your Operational Definitions, and Choose a Research Method. Hypothesis Next, formulate a hypothesis for your research question and choose a sociological research method appropriate for testing your hypothesis. While you won’t be conducting the research, you will write up a description of how you plan to conduct your research. (HINT: Refer back to Lesson 1.3.5: Formulating a Hypothesis, Lesson 1.3.6: Collecting Data: Quantitative Approaches , and Lesson 1.3.6: Collecting Data: Quantitative Approaches for help.)

A formal hypothesis states the relationship between two variables—one is independent (IV) and one is dependent (DV). It must also be formatted as an If/Then statement, for instance: If people eat chocolate (IV), then they will get pimples (DV). If people go to the gym (IV), then they will be fit (DV).

Operational Definitions

Operational definitions identify important concepts related to the research. For example, If your community organization includes students, are they K-12? College? Medical? Or are students defined as: young adults between the ages of 18-21 who are attending a particular college or university?

Research Method

Deciding on a research method will also take some thought and planning: Will you use qualitative or quantitative research or a combination? How will you engage subjects or find your data? What kinds of tools and assessments will be used to gather the data?

Step 4: Prepare Your Notecards

Finally, incorporate Steps 1-4 to prepare a set of notecards for your proposed research study. Use the template provided to create 8-11 notecards that present the work you completed in Steps 1-4. Use APA referencing style.

September 19, 2023

Methods and Results

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Methods and Results

Overview

The final project for this course is a formal research project based on one of the psychological topics provided, or a topic of your choice (to be approved by your instructor), and it will include the following components: abstract, introduction, methods and results, discussion, and references. Your report should be developed as if it were being presented at an undergraduate research conference. The final project is meant for you to propose a hypothetical study. You are not and should not be conducting human-subject research for this project. It is not necessary for the purposes of this assignment. All human-subject research requires written approval from the SNHU COCE Institutional Review Board in order to protect the welfare and ensure ethical treatment of the subjects.”

Prompt

Submit a draft of the methods and results sections of your research report. There are several important objectives that need to be accomplished in the methods and results section. The methods section is a thorough description of the procedure you will use for your study, including the following: Methods and Results. A description of the experimental procedure and the setting for your study. The types of subjects and how they will be selected and assigned. How data will be collected, recorded, and analyzed, and a description of the instrumentation used. The methods for the ethical treatment of subjects (e.g., informed consent, debriefing). Clearly described data analysis methods (for the statistics used).

The results section details the findings from the study and includes the following: Results directly related to the original hypothesis and follow logically from the goals and the design of the research (research questions and hypotheses). Data used to describe patterns and relationships revealed by the study. Conclusions are logically summarized and interpreted in relation to the hypothesis and research questions. The following critical elements in the Final Project Rubric are related to this milestone:

Methods and Results

Methods and Results. For the next part of your research report, you will develop the methods and results sections, which inform potential readers of how you conducted your study and what the statistical results of the study were. These sections should contain the following elements, which will demonstrate your ability to detail the process of conducting research and to appropriately convey your results:

Explain the methods of how you conducted your study.
Conduct statistical analyses as appropriate.

What to Submit

The draft of your methods and results sections should be 4–5 pages in length, double spaced, with 12-point Times New Roman font, one-inch margins, and APA formatting. Cite any references using APA formatting.

September 19, 2023

Literacy Case – Miss Lucy

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Literacy Case – Miss Lucy. Miss Lucy begins her lesson by asking the students to share things they have done that they knew were wrong. After the children describe their experiences, the teacher asks why they did these things. She then tells the children that they are going to read the story Goldilocks and the Three Bears (2009) by Caralyn Buehner. Before reading, she has the children look at the pictures in the book to predict what the story is about. The teacher asks the class to think about who does bad things in the story while they read. The class then reads the story silently from beginning to end. Afterward, the teacher asks questions designed to elicit information about the students’ comprehension of the story theme. She asks, what are the main events in the story? Who are the good characters? Who are the bad ones, and why? Why were they good or bad? Was it okay for Goldilocks to go in the bears’ house uninvited? Why yes or why no? Children are asked to discuss favorite parts of the story and read these parts to the class. A discussion follows about the illustrations in the book. Are the pictures important to the story? Do they help tell parts of the story?

Miss Lucy asks the students what types of extended activities they would like to do related to the story, for example, draw a picture or make a felt story. The children decide to act out the story. The teacher helps the children discuss what the major scenes are and who the main characters are. The children volunteer for roles. They follow the content of the story, but without using the book. The children act out the scenes spontaneously. The class is asked to return to their seats, illustrate their favorite part of the story, and rewrite it in their own words.

Literacy Case – Miss Lucy. After reading the scenario, use the following questions to guide a discussion: Are the teaching strategies appropriate? Why or why not? Do the questions posed by the teacher’s foster factual or interpretive thought? Is there an emphasis on specifics or understanding of questions raised? Is the plan flexible or predetermined? Is there time for problem solving in an interactive manner with peers? Is the atmosphere constricted, controlled, supportive, warm, or rewarding? Can children raise questions? Use APA referencing style.

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