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October 3, 2023

Biomedical Ethics – PowerPoint Presentation

Objectives:

The presentation project has more than a few objectives. This Chapter joins the section on critical issues for healthcare organizations, but it is also important for patients and their families. The writers of Chapter 11 faced the challenge of addressing changes that may or may not happen, but they did provide background and ethics discussion. Because of the fluidity of this topic, you will create a PowerPoint presentation.

Format and Guidelines:

The student will produce a Power Point Presentation from Chapter 11 of the Textbook and Choose your desire topic form these chapter. Biomedical Ethics – PowerPoint Presentation. The Presentation should have a minimum of 12 slides, including Title Page, Introduction, Conclusion, and References.

The student must use other textbooks, research papers, and articles as references (minimum 3). Originality: SafeAssign submission required

EACH POWEROIINT SHOULD INCLUDE THE FOLLOWING:

Title Page: Topic Name, Student Name
Introduction: Provide a brief synopsis of the meaning (not a description) of the topic you choose, in your own words
Content Body: Progress your theme, provide Material, illustrations and Diagram to explain, describe and clarify the Topic you choose.
Conclusion: Briefly summarize your thoughts & conclusion to your critique of the Chapter you read.

Biomedical Ethics – PowerPoint Presentation. The student will produce a Power Point Presentation from Chapter 11 of the Textbook and Choose your desire topic form these chapter. The Presentation should have a minimum of 12 slides, including Title Page, Introduction, Conclusion, and References. The presentation project has more than a few objectives. This Chapter joins the section on critical issues for healthcare organizations, but it is also important for patients and their families. The writers of Chapter 11 faced the challenge of addressing changes that may or may not happen, but they did provide background and ethics discussion. Because of the fluidity of this topic, you will create a PowerPoint presentation.

References: The student must use other textbooks, research papers, and articles as references (minimum 3). Use APA referencing style.

October 3, 2023

Case Study – Dr. Kim

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Case Study – Dr. Kim. Dr. Kim is an experienced therapist with more than 15 years of practice. He is a quiet and reserved man. A new client, Susan, asked Dr. Kim for a hug at the end of a session. Though feeling uncomfortable, he allowed it. This happens at the end of the next 3 sessions and he becomes increasingly uncomfortable. He sought supervision from a more experienced therapist. In reading the case study for Unit 6, how do you assess Dr. Kim’s behavior? Do you see any potential ethical issues?

Dr. Kim is an experienced therapist with more than 15 years of practice. He is a quiet and reserved man. A new client, Susan, asked Dr. Kim for a hug at the end of a session. Though feeling uncomfortable, he allowed it. This happens at the end of the next 3 sessions and he becomes increasingly uncomfortable. He sought supervision from a more experienced therapist. In reading the case study for Unit 6, how do you assess Dr. Kim’s behavior? Do you see any potential ethical issues?

October 3, 2023

Criminal Justice – State v. Ulvinen

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Criminal Justice – State v. Ulvinen

All assignments should be typed, double-spaced, 12-point Times New Roman font, and between 350-500 words. Your responses should be thorough and concise. Students should use at least two references cited as evidence to support their answers. When providing your answers, please be sure to always use documentation from the text or other sources to support your answer. Be sure to cite all sources properly.

The following resources may be used to complete the assignment:

Criminal Law, University of Minnesota Libraries Publishing edition, 2015

State v. Ulvinen, 313 N.W.2d 425 (1981).https://scholar.google.com/scholar_case?case=5558442148317816782

Criminal Justice – State v. Ulvinen

Assignment:

Read State v. Ulvinen, 313 N.W.2d 425 (1981).https://scholar.google.com/scholar_case?case=5558442148317816782&hl=en&as_sdt=2&as_vis=1&oi=scholar rLinks to an external site. In Ulvinen, the defendant sat guard and then helped her son clean up and dispose of evidence after he strangled and dismembered his wife. Thereafter, the defendant was convicted of murder as an accomplice. The defendant was asleep when the killing occurred, but before the killing her son told her that he planned to kill the victim. The defendant reacted with passive acquiescence by demurring and expressing disbelief that he would go through with his plans.

Criminal Justice – State v. Ulvinen

Answer the following questions:

Did the Supreme Court of Minnesota uphold the defendant’s murder conviction?
Do you agree with the Supreme Court’s decision?
Why or why not?

October 3, 2023

Psychology Theories of Emotion

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Psychology Theories of Emotion

Points: 100

Overview:

You will delve into the fascinating topic of emotions and engage in a forum discussion with your classmates. You will choose one of the three key theories of emotion (James-Lange, Cannon-Bard, or Schachter-Singer) and explain why they believe it is the most accurate. Psychology Theories of Emotion. You will discuss the theory’s strengths and weaknesses, share a personal emotional experience that aligns with the chosen theory, formulate a research question, and investigate three interesting findings related to your question. Active participation in providing feedback to peers is also required.

By the Friday deadline, share your work with the class in the Unit 6 Assignment Forum. By the Sunday deadline, review your classmates’ work and provide at least one reply.

Instructions:

Choose a Theory: Select one of the three key theories of emotion discussed in the course textbook (James-Lange, Cannon-Bard, or Schachter-Singer). Explain why you believe this theory is the most accurate in explaining emotions.
Strengths and Weaknesses: Discuss at least two strengths and two weaknesses of your chosen theory. Highlight its advantages and address any limitations or criticisms it may face. Psychology Theories of Emotion.
Personal Experience: Share a specific emotional experience from your life that aligns with your chosen theory. Describe the situation and the emotions you experienced and explain how this experience supports the theory.
Research Question: Formulate a question related to your chosen theory that you want to explore further. Clearly state your research question, explain its importance, and describe what you hope to discover.
Investigate Findings: Research your question and share three interesting findings with your classmates. Summarize each finding and provide insights into how they contribute to our understanding of emotions.

Respond to at least one classmate’s posts with the following:

Discuss the theory and share any personal experience with your classmate’s chosen theory.
Be sure to elaborate on your classmate’s ideas with further comment or observation, present a relevant new idea or viewpoint for consideration, and raise a question or politely offer an alternative perspective.

Requirements:

Post a PowerPoint in APA format with three scholarly sources. There is no length, just fully respond to the prompts provided.
Post the assignment and your response by the due dates listed above.

Psychology Theories of Emotion. Be sure to read the criteria by which your work will be evaluated before you write and again after you write. Use APA referencing style.

October 3, 2023

Course Project Phase III

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Course Project Phase III

Project Recap: Business-Related Research Proposal

This is the concluding project for this Graduate Business Analytics and Research Methods course. It offers students the opportunity to show mastery of all key elements of Research Design, Research Methods, Analytics, and mastery of designing and executing a business-related research proposal. The big picture is for students to assume the position of a research analyst for a corporation or being an independent research analyst, tasked to understand a corporate problem and offer solution(s) via a professionally conducted proposal that would mitigate or alleviate the problem or issue. Three phases fulfill this project: weeks 3, 5, and 7 (Phase III is a combination of all phases to make a full document). Therefore, phase content scoring less than 75 percent will result in a redo of some parts of the phase or complete phase.

For Phase III:

Use your professor’s feedback to perfect your Phase I and Phase II – content and integrate your perfected Phase I and Phase II content in Phase III. The Business Project Proposal must have:

Cover Page
Table of Contents (include numberings of charts, graphs, and table)
Executive Summary – offers a condensed version of the problem, the methods of investigation, the results of the study, the interpretation of the results, and the recommendations made. This helps the busy executive to go through just two or three pages and grasp the essence of what is contained in the report. You may also mirror an abstract. It is a brief summary of the paper, allowing readers to know the main points, and what was achieved in the paper (written in the past tense). It must be a single paragraph in block format (without paragraph indentation), and the appropriate length is typically between 150 and 200 words. Course Project Phase III.

Introduction to your Business Research Proposal… Since the first paragraph or section of a document is assumed to be the introduction of the paper, the word ‘Introduction’ is not needed. Do not begin a paper with the word ‘Introduction’ as a heading (APA, 2020, p. 47). The paper’s title should be the first heading above the first body paragraph of your paper and must be bolded – Check Sample Student paper (APA, 2020, pp. 61-67)
The Company or The Corporation or The Organization (revised using professor feedback)
Problem (revised using professor feedback)
Background of Problem (revised using professor feedback)
Research Objectives (revised using professor feedback)
The Scope of the Study (revised using professor feedback)
Literature Review (revised using professor feedback)
Theoretical Framework (revised using professor feedback)
Research Design (revised using professor feedback)
Research Method (detailed – chapters 7-17) A research method is a strategy used to implement the plan (Research Design). The process used to collect information and data for the purpose of making business. The methodology may include publication research, interviews, surveys, and other research techniques, and could include both present and historical information. Course Project Phase III.
Relevance of the Research (detailed – chapter 1 & 2) Why your company should conduct business market research: Identify the problem areas in your business. Understand the needs of existing customers and why they chose your service over competitors. Make well-informed market decisions about your services and develop effective strategies.
Limitations of the Research (detailed – chapter 19) Limitations are influences that the researcher cannot control. They are the shortcomings, conditions, or influences that cannot be controlled by the researcher that place restrictions on your methodology and conclusions. Any limitations that might influence the results must be mentioned in the project.
Conclusion (detailed – Chapter 18) Contextualizing what you have achieved in the Business-Related Research

The Project must have a minimum of 20 references (including the 10 from Phase I and Phase II) and in APA format.

October 3, 2023

Gospel Christology Paper Assignment

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Gospel Christology Paper Assignment

Overview

The Gospels have been described as “biographical sermons” of Jesus. They are biographies in that they aim to inform the audience (whether reading or hearing) about the life and legacy of the protagonist – Jesus of Nazareth. They are sermons in that they aim not merely to inform, but to inspire, persuade, and elicit a response. Where multiple sources of the same presentation exist, inevitably those presentations are both alike and different. Think “remake.” For example, the movie, True Grit, was originally released in 1969 with John Wayne as “Rooster” Cogburn. It was remade in 2010 with Jeff Bridges as “Rooster” Cogburn.” The story is essentially the same in both movies, but the way the story is interpreted in the two movies, and the way the central character, “Rooster” Cogburn, is portrayed, is different. That is because the directors of the two movies paint a portrait of the central character, “Rooster” Cogburn,” so that the audiences see him through the directors’, or storytellers’, eyes. In much the same way, the four Gospel writers tell the same story of the central character of their biography, Jesus of Nazareth; but because we see Jesus through each Gospel writer’s eyes, we see a unique portrait of him in each of the four Gospels. In scholarly parlance, we call this “portrait” of Jesus the Gospel’s Christology; that is, its understanding, and presentation, of Jesus the Christ.

Instructions
Your task in this assignment is to experience the Gospel writer’s portrayal of Jesus as the story unfolds before you in the biblical text.

Gospel Christology Paper Assignment. What the assignment is not:

Your assignment is not to write a critical introduction of your Gospel, exploring such things as authorship, date, provenance, genre, etc. Your Gospel’s Christology is the same, no matter where you come down on these things. Moreover, an introduction to your Gospel is already available in your textbook; there is no need to rehearse that in your Christology paper.
Your assignment is not to write a theology paper on what “Christology” is. Christology has already been defined for you above. Moreover, this is a class in New Testament, not theology.
Your assignment is not to write about whom you understand Jesus to be in your Gospel. Your assignment is to identify and describe who your Gospel writer understood Jesus to be as evidenced in the way he tells his story of Jesus in his Gospel; that is, the assignment is analytical, not introspective.

What your assignment is:

Your assignment is to work your way through your Gospel, section by section (see your textbook for commonly recognized sections/divisions of your Gospel), making the case as you go that your identified Christological title is the title your Gospel writer had in mind in telling the story of Jesus as he did.

In completing the assignment, read the Gospel all the way through at one time, as you would a story or short novel, rather than randomly shuffling through the story looking for particular scenes or passages or verses, the very act of which will disrupt the flow of the story and cause you to miss your Gospel writer’s portrayal of Jesus. If you prefer, you may listen to the Gospel read on DVD or MP3. Gospel Christology Paper Assignment. In some ways, listening to the story is preferable to reading it because the Gospels were stories written more for the ear than the eye (remember, many in the ancient world could not read, and even if they could, books were too expensive to own a personal copy). As you read or listen to your Gospel, listen to the voice of the Gospel writer (the story’s implied “narrator”) as he describes Jesus in the story. Try to isolate the single, central Christological image or role your Gospel writer uses to describe Jesus; for example, Messiah (or Christ), Son of Man, Son of God, Miracle Worker, Teacher, the New Moses, the Suffering Servant, the Prophet, the Word (logos of God), and so forth.

Be sure that you are identifying a Christological title and not just an emphasis of your Gospel. For example, everyone recognizes that Luke portrays Jesus as compassionate, but “compassionate” is not a Christological title. That could be said of lots of people who had no Messianic pretensions or aspirations. Also, while there may be multiple Christological images employed at times in your Gospel, your task is to identify and explore the single Christological image that seems to you to dominate the writer’s view of Jesus. That is, you must explore one Christological image in your Gospel, not multiple images. You may not, for example, write on “Jesus as Messiah and Son of God in the Gospel of Matthew.” You may choose any Christological title you can defend from the text of your Gospel, but you must defend your choice by appealing to the text of your assigned Gospel.

Gospel Christology Paper Assignment. Once you have isolated the Christological portrait of Jesus you believe your Gospel writer employs (e.g., Son of Man, Son of God, Messiah, Suffering Servant, Prophet, New Moses, etc.) test your hypothesis against the experts by comparing your Christological interpretation of your Gospel with course Learn materials (textbook and course presentations), as well as scholarly resources (especially academic Bible dictionaries and commentaries). You will want to read a scholarly article on your Christological title in a good academic (i.e., not one written for pastors and laypeople) Bible dictionary (e.g., The Dictionary of Jesus and the Gospels, The Interpreter’s Dictionary of the Bible, Holman Bible Dictionary, etc.) so that you understand what the title meant in its original context. If you would find it helpful to see a scholarly model of the kind of thing you are being asked to do in this assignment, see, for example, Mark L. Strauss’ Four Portraits, One Jesus. However, do not consult “the experts” until you have come to your own conclusions. Finally, write a paper explaining and defending your Christological interpretation of Jesus in your Gospel.

You may choose any of the four canonical Gospels for this assignment (Matthew, Mark, Luke, John), your choice. However, confine your discussion to your chosen Gospel; do not write on all four Gospels. Remember, you are reading the Gospels “vertically,” in this assignment, not “horizontally.”

Specific Requirements:

Thesis statement: The paper must have a thesis statement clearly identifying which Christological image of Jesus will be defended, e.g., “The thesis of this paper is that Mark portrays Jesus as the Son of God.”
Length of assignment: Not less than ten (10) and not more than fifteen (15) pages in length, double-spaced, strictly applied (excluding title page, contents page, and bibliography page; footnotes count in the page total).
Format of Assignment: Turabian, current edition. Footnotes and bibliography only; no parenthetical citations or endnotes. See the Turabian Format Quick Guide for specifics. Gospel Christology Paper Assignment.
Number of citations: The paper must interact directly with your chosen Gospel, as well as with course Learn materials (including both textbooks and course presentations). Additionally (i.e., beyond textbooks and course presentations), the paper must consult at least five (5) scholarly sources as “conversation partners” with whom to test your ideas, one of which must be an academic commentary on your chosen Gospel. Consult the website <com> for commentary suggestions.
Acceptable sources: Bible, recent scholarly sources, textbooks, and course prese Preference should be given to academic commentaries on the Gospels. No internet sources (except those secured through the Jerry Falwell Library) may be used without the instructor’s prior approval.
Submit the paper as an MS Word file (doc or docx file format). No pdf files accepted.

Note: Your assignment will be checked for originality via the Turnitin plagiarism tool. Use APA referencing style.

October 3, 2023

Ethical Dilemma Presentation Assignment

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Ethical Dilemma Presentation Assignment

Overview

The purpose of this assignment is to demonstrate the ability to apply the values, ethical standards, and the ethical decision-making model provided by the American Counseling Association to a case scenario. This assignment will also encourage the development of professional presentation skills.

Instructions

Your will use the information written on your Ethical Vignette Paper Assignment to continue with the Ethical Decision-Making Model outlined in the Practitioners Guide for Ethical Decision Making and apply the content to the Ethical Dilemma Presentation PowerPoint template. Once complete, you will record a 10-15 min video (approximately 11-15 slides, including the title and references slides) presenting your ethical dilemma as you work through the Ethical Decision-Making Model. Follow the steps below:

Step 1: Review the feedback received from the instructor on the Ethical Vignette Paper Assignment and make any corrections noted. Make sure you incorporate all feedback provided.

Step 2: Once you have applied the feedback from your instructor, use the information from your corrected Ethical Vignette Paper assignment to complete steps 1-4 in the Ethical Dilemma Presentation PowerPoint template. Do not just copy and paste the content. Make sure you reduce the content into bullet points. The slide content should be minimal. Ethical Dilemma Presentation Assignment. Summarize the information and make sure the required information is addressed within steps 1-4. See the Ethical Vignette Assignment Instructions for more information. Use the Ethical Dilemma Presentation Student Example Guide for additional support.

Step 3. Continue working through the remaining steps (steps 5-7) of the Ethical Decision-Making model. Add the information listed below to the Ethical Dilemma Presentation PowerPoint template to complete the remaining slides on your document:

Potential Consequences of Each Option and Determine a Course of Action

This step has multiple sub steps. Briefly list the consequences for each potential course of action addressed in step 4. Answer the question, “If I take this course of action, what will be the consequences for all parties involved (the counselor, the client, others)? Ethical Dilemma Presentation Assignment.
Eliminate the actions that will not work based on the consequences identified. Make sure you state what actions will not work and why.
State which action or combination of actions you decided to take to fix the problem and explain why. Make sure you have scholarly sources that support your chosen course of action.

Evaluate Chosen Course of Action

Restate your chosen action and clearly state if any ethical dilemmas still exist (the answer should be no).
Evaluate the chosen action by applying the three tests (Justice, Publicity, and Universality). Make sure you have scholarly sources that support your position.

Implement Selected Course of Action

Provide a step-by-step plan for how you will implement the chosen course of action.
This may include information not stated in previous steps to effectively implement the plan (for example, calling the client is a step needed to implement informing a client of a mistake).

Ethical Dilemma Presentation Assignment. Your final presentation document must include:

Approximately 11-15 slides, including the title and references slides.
The following 7-8 references are required and must be cited verbally, intext, and included on the reference slides:
- The 2014 ACA Code of Ethics, your State Ethical Codes/Mental Health Laws, the two course textbooks, and the Practitioner’s Guide for Ethical Decision Making.
- 2-3 additional scholarly sources (scholarly journal articles published within the last 5 years) related to the identified problem and moral principle specific to the counseling profession. Materials must be outside of course materials, and materials from other classes.

Step 4. Save your Microsoft PowerPoint Presentation file under your name and assignment title (Example: Doe_J_Ethical Dilemma_Presentation).

Step 5: Record a 10-15-minute video presentation applying the Ethical Decision-Making Model to the chosen case scenario. You may record the video on any device where screen sharing is allowed. The instructor must see you and the slide presentation in the video.

Step 6: Once the video is recorded, upload the video to Kaltura. Make sure the video is marked unlisted and save it. Grab the share link.

Step 7. Paste the video link on slide 2 of your PowerPoint presentation and save it again.

Step 8: Submit the PowerPoint presentation file via the assignment submission link in Canvas.

Note: Your assignment will be checked for originality via the Turnitin plagiarism tool. Use APA referencing style.

October 3, 2023

Opioid and Substance Abuse

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Opioid and Substance Abuse

Scenario: Opioid and Substance Abuse in Latin America

Carla is a 26-year-old woman from Medellin, Colombia. She works as a server in a local restaurant. Her employer found her unresponsive in the restaurant’s staff room and took her to the local hospital. After she was revived with the opioid antagonist naloxone (called la naloxona in Colombia), Carla was found to have nearly overdosed on opioids. Carla admitted to hospital staff that this was part of a pattern of episodic drug use she had engaged in over the past decade of her life. Additionally, read the World Opioid and Substance Use Epidemic: A Latin American Perspective article to get a more holistic view of the opioid crisis in Latin America.

Prompt

Apply your disciplinary perspective to analyze and prioritize the major determinants of health implied by the case. In other words, defend your professional viewpoint regarding the most important factors that contribute to the health challenge. Then, in your responses, work as a group to refine those initial assessments. In your initial post, address the following elements. Provide at least one scholarly source from the last five years to support your claims: Identify the most important mental health considerations for this case. In other words, which mental health challenges are most relevant for understanding and addressing Carla’s case?

Opioid and Substance Abuse. Be sure to substantiate your claims with evidence. Identify the most important nutritional considerations for this case. In other words, which nutrient deficiencies are most relevant for understanding and addressing Carla’s case? Be sure to substantiate your claims with evidence. Identify the most important food safety and insecurity considerations for this case. In other words, which drivers of food insecurities are most relevant for understanding and addressing Carla’s case? Be sure to substantiate your claims with evidence. Use APA referencing style.

Reading: Global Health Care: Issues and Policies, Chapters 8 and 16

Textbook link: https://bncvirtual.com/vb_econtent.php?ACTION=econtent&FVENCKEY=AD9EE8D798DCAFC7E76B5FB7C978DD86&j=43766531&sfmc_sub=1597096465&l=23329524_HTML&u=695880241&mid=524003857&jb=40753&utm_term=10242022&utm_source=transactional&utm_medium=email&utm_campaign=Direct_Ebooks

World Opioid and substance use Epidemic: A Latin American perspective Article: https://onlinelibrary-wiley-com.ezproxy.snhu.edu/doi/full/10.1176/appi.prcp.20180009

October 3, 2023

Theme Analysis – The Lottery

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Theme Analysis – The Lottery. Write a summary analyzing the connection between theme and setting in Jackson’s story “The Lottery.” What is the theme of the story? What is the setting? Why does the author situate a story about ritual sacrifice in such an unlikely place and time? How does it relate to America’s past and present?

Write a summary analyzing the connection between theme and setting in Jackson’s story “The Lottery.” What is the theme of the story? What is the setting? Why does the author situate a story about ritual sacrifice in such an unlikely place and time? How does it relate to America’s past and present?

October 3, 2023

Starbucks Coffee – Brand Audit

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Starbucks Coffee – Brand Audit

Develop an original brand audit report for Starbucks Coffee

Word Length: 4600 words

References: 8

Please follow the layout below.

Table of Contents: Main topics and corresponding page numbers.
Executive Summary
Brand History and Profile
Background about the industry
Company’s Mission Statement
SWOT Analysis
- Strength
- Weakness
- Opportunities
- Threats
Marketing Strategies
- Positioning
- Branding
- Company’s Marketing Mix
  1. Product
  2. Price
  3. Place
  4. Promotion
    - 4.1. Advertising
    - 4.2. Personal selling
    - 4.3. Promotions
    - 4.4 Public relations
Consumer analysis (trends, segmentation, behavior)
Brand inventory
- Elements, current marketing programs, POPs, PODs
- Branding strategies (extensions, sub-brands, etc.)
- Brand portfolio analysis
- Competitors’ brand inventory
- Strengths and weaknesses
Brand exploratory
- Brand associations
- Brand positioning analysis
Brand equity evaluation
Strategic brand management recommendations
References (APA style)

Starbucks Coffee – Brand Audit

Develop an original brand audit report for Starbucks Coffee

Word Length: 4600 words

References: 8

Please follow the layout below.

Table of Contents: Main topics and corresponding page numbers.
Executive Summary
Brand History and Profile
Background about the industry
Company’s Mission Statement
SWOT Analysis
- Strength
- Weakness
- Opportunities
- Threats
Marketing Strategies
- Positioning
- Branding
- Company’s Marketing Mix
  1. Product
  2. Price
  3. Place
  4. Promotion
    - 4.1. Advertising
    - 4.2. Personal selling
    - 4.3. Promotions
    - 4.4 Public relations
Consumer analysis (trends, segmentation, behavior)
Brand inventory
- Elements, current marketing programs, POPs, PODs
- Branding strategies (extensions, sub-brands, etc.)
- Brand portfolio analysis
- Competitors’ brand inventory
- Strengths and weaknesses
Brand exploratory
- Brand associations
- Brand positioning analysis
Brand equity evaluation
Strategic brand management recommendations
References (APA style)

Develop an original brand audit report for Starbucks Coffee

Word Length: 4600 words

References: 8

Please follow the layout below.

Table of Contents: Main topics and corresponding page numbers.
Executive Summary
Brand History and Profile
Background about the industry
Company’s Mission Statement
SWOT Analysis
- Strength
- Weakness
- Opportunities
- Threats
Marketing Strategies
- Positioning
- Branding
- Company’s Marketing Mix
  1. Product
  2. Price
  3. Place
  4. Promotion
    - 4.1. Advertising
    - 4.2. Personal selling
    - 4.3. Promotions
    - 4.4 Public relations
Consumer analysis (trends, segmentation, behavior)
Brand inventory
- Elements, current marketing programs, POPs, PODs
- Branding strategies (extensions, sub-brands, etc.)
- Brand portfolio analysis
- Competitors’ brand inventory
- Strengths and weaknesses
Brand exploratory
- Brand associations
- Brand positioning analysis
Brand equity evaluation
Strategic brand management recommendations
References (APA style)

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