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October 5, 2023

Country Report

Country Report. This assignment will be the first of a series with similar prompts. First, choose a country within a trading block (see list posted on D2L). It can be any country you are interested in, that you would like to travel to, or conduct business in. The choice of foreign country will not be graded (there are no wrong options) but try to avoid your own country, or a country in which you are near-native. On the other hand, it may help later on if you know someone from this country but this is not required. For this assignment, you must submit a marketing country report on your country of choice. This country report will be informed by your own research on the country itself. Keep also in mind the trade block it belongs to, because that will be useful for the Economics section.

The structure recommended is to have separate sections for Demographics, Economic and Cultural facts. In total, it should be a short (approx. 2 single-spaced pages) bullet-point report of facts, one or two visuals are welcome if relevant. Country Report. At the end, summarize the main points in the form of a PEST Analysis table. As a reminder, here you will list uncontrollable factors important to the success of any foreign business in that country.

Country Report. The challenge of this assignment is in summarizing an entire human community and reducing it to a considerably short list of sentences, numbers and visuals. You will be graded on how comprehensive but concise your report is, how marketing-relevant and insightful your data is, and how much the report demonstrates effort put into researching and understanding the foreign culture. Write your answers in a Word document or another text processing file and submit the file here. Use APA referencing style.

October 5, 2023

Strategic Marketing – Knowledge Assignment

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Strategic Marketing – Knowledge Assignment. Assume you were recently hired as a marketing manager for a Five-Star Hotel in New York City, and the hotel’s management has tasked you with developing a new branding campaign for the hotel using traditional advertising methods. The Five-Star Hotel has been struggling for some time. How important do you believe traditional advertising will be to the Hotel’s strategic marketing program? What types of traditional advertising do you think are most appropriate for the strategic marketing program, and why? And how would you go about implementing traditional advertising?

Mobile marketing has become an important component of digital marketing campaigns. As the new marketing manager for the Five-Star Hotel, you are considering incorporating digital marketing into your marketing program. How could you justify incorporating digital marketing into your marketing program? Describe how you could use mobile marketing to drive website visits as well as patronage for the hotel. Be specific in your ideas.

Strategic Marketing – Knowledge Assignment. Launching a social media campaign is a strategy you are also considering employing to increase public awareness and patronage of your company’s services. You investigated and found you can use any of the following social media strategies for your campaign; Content seeding, Real-time marketing, Video marketing, Influencer marketing, Interactive blogs, Consumer-generated reviews, and Viral marketing. What advantages and disadvantages of advertising on social media do you think you need to consider before deciding to implement a social media strategy? If you have money for only two of the strategies, which two would you choose? Why?

For this assignment, do not simply define concepts; instead, discuss the relevant underlying concepts and relate them to the scenario you are provided in the questions. You will answer all the 3 questions and submit your paper in a Word document formatted per APA Guidelines. Strategic Marketing – Knowledge Assignment. Your paper should be between 2-3 pages excluding the assignment questions, title page, and reference page. You will provide in-text citations and at least 3 references.

October 5, 2023

Oreo Case Study

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Oreo Case Study. Many Oreo consumers follow the “Twist, Lick, and Dunk” practice, which is an example of a food ritual. One study found that these food rituals may actually enhance our enjoyment of the food we eat. Mondelēz, the maker of Oreos, has invested heavily in promotional activity designed to help us remember how to eat its cookie, including TV and social media ads. What other food categories or brands have rituals associated with them? If you are a participant in one or more of those rituals, do you agree with the study referenced above that this ritual increases your enjoyment of the food?

Choose a food brand without an apparent ritual and come up with one that could be used in a promotional activity. (No dunking allowed.) How could Oreo assess the impact of the twist, lick, and dunk ritual? Create a simple experiment that could provide Oreo marketers with data to judge the role that the ritual plays in some marketing metric of interest (e.g., brand loyalty, likely increased frequency of purchase, or differentiation from competitive offerings).

Many Oreo consumers follow the “Twist, Lick, and Dunk” practice, which is an example of a food ritual. One study found that these food rituals may actually enhance our enjoyment of the food we eat. Mondelēz, the maker of Oreos, has invested heavily in promotional activity designed to help us remember how to eat its cookie, including TV and social media ads. Oreo Case Study. What other food categories or brands have rituals associated with them? If you are a participant in one or more of those rituals, do you agree with the study referenced above that this ritual increases your enjoyment of the food?

Oreo Case Study. Choose a food brand without an apparent ritual and come up with one that could be used in a promotional activity. (No dunking allowed.) How could Oreo assess the impact of the twist, lick, and dunk ritual? Create a simple experiment that could provide Oreo marketers with data to judge the role that the ritual plays in some marketing metric of interest (e.g., brand loyalty, likely increased frequency of purchase, or differentiation from competitive offerings). Use APA referencing style.

October 5, 2023

Case Analysis – Strategy for BMW

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Case Analysis – Strategy for BMW

1- What are the opportunities and threats that could impact the organization? Review all the general environmental categories. (PESTEL Analysis) Use Porter’s Five Forces model to analyze the company’s industry. Identify key competitors and analyze their strategies, core competencies, and competitive response.

2- What are the strengths or weaknesses of the organization?

Review factors within the company that are critical to the strategy of the firm and classify them as strengths or weaknesses. Look for resources, capabilities, and core competencies. Use the “Four Criteria of Sustainable Competitive Advantage”.

3- In the past, BMW has been able to successfully differentiate its products by engaging in value-adding value chain activities. What are some of these specific activities? How can BMW ensure its ability to continue with value-adding activities as it evolves into a maker of self-driving cars? Use the “Value Chain Analysis” to identify value-adding activities and functions. This question is not about Business or Corporate level strategies. focus on the functional level.

Case Analysis – Strategy for BMW

2- What are the strengths or weaknesses of the organization?

Review factors within the company that are critical to the strategy of the firm, and classify them as strengths or weaknesses. Look for resources, capabilities, and core competencies. Use the “Four Criteria of Sustainable Competitive Advantage”.

October 5, 2023

Literature – Annotated Bibliography

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Literature – Annotated Bibliography. The annotated bibliography provides hands-on practice, as well as the foundational framework, for writing the literature review section of a Single Subject Intervention Research Study proposal and report. The goal of completing the bibliography is to examine, analyze, and summarize an evidence-based practice that is an appropriate social work intervention for the population served by the student’s field placement agency/organization.

GUIDING QUESTIONS:

What is the evidence-based practice (intervention) addressed in the article?
What is the theoretical foundation for the intervention.
What is the problem being addressed?
Who is the population?
Why is this intervention the best suited for the problem and population?

The annotated bibliography provides hands-on practice, as well as the foundational framework, for writing the literature review section of a Single Subject Intervention Research Study proposal and report. The goal of completing the bibliography is to examine, analyze, and summarize an evidence-based practice that is an appropriate social work intervention for the population served by the student’s field placement agency/organization.

The bibliography must consist of at least three (3) journal articles, and the articles must summarize the findings of research studies published in peer-reviewed professional journals. Years from 2019-2023. Literature – Annotated Bibliography. The articles must show a direct relationship between the theoretical foundation and the evidence-based practice that is the basis for the intervention selected by the student for the research study. The bibliography must consist of at least three (3) journal articles, and the articles must summarize the findings of research studies published in peer-reviewed professional journals. Use APA referencing style.

October 5, 2023

Psychopathology – Mental Health Patients

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Psychopathology – Mental Health Patients. Analyze and apply critical thinking skills in the psychopathology of mental health patients and provide treatment and health promotion while applying evidence-based research.

Scenario:

Jax is a 66-year-old Caucasian female whose wife has encouraged her to seek treatment. She has never been in therapy before, and has no history of depression or anxiety. However, her alcohol use has recently been getting in the way of her marriage, and interfering with her newly-retired life. She describes drinking increasing amounts over the last year, currently consuming approximately a six-pack of beer per day. She notes that this amount “doesn’t give me the same buzz as it used to.” She denies ever experiencing “the shakes” or any other withdrawal symptoms if she skips a day of drinking.

Psychopathology – Mental Health Patients. Jax comments that her wife is her biggest motivation to decrease her alcohol use. She tells Jax that she gets argumentative and irritable when she drinks, though she does not always remember these incidents. She has also fallen while intoxicated twice, causing bruises both times and hitting her head on one of the occasions.

Questions:

Remember to answer these questions from your textbooks and NP guidelines. At all times, explain your answers. Describe the presenting problems/issues. Is there any information that was not provided that you would need to formulate a diagnosis? Generate a primary and differential diagnosis using the DSM5 and ICD 10 codes. What physiological and psychological processes lead to substance dependence?

Submission Instructions:

Psychopathology – Mental Health Patients. Your initial post should be at least 500 words, formatted and cited in current APA style with support from at least 2 academic sources. Your initial post is worth 8 points. You should respond to at least two of your peers by extending, refuting/correcting, or adding additional nuance to their posts. Your reply posts are worth 2 points (1 point per response.) All replies must be constructive and use literature where possible. Please post your initial response by 11:59 PM ET Thursday, and comment on the posts of two classmates by 11:59 PM ET Sunday. Late work policies, expectations regarding proper citations, acceptable means of responding to peer feedback, and other expectations are at the discretion of the instructor. You can expect feedback from the instructor within 48 to 72 hours from the Sunday due date. Use APA referencing style.

October 4, 2023

Child Adolescent Psychology

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Child Adolescent Psychology

Application Exercise 6.1: Components of Language

In this video, Dr. Erin Studer describes a fifth-grade boy with very limited language skills. When he started kindergarten, he had five words in his oral language vocabulary. Dr. Studer explains how the school has developed IEPs and provided interventions that have helped Pablo progress year after year.

CHIME: Dr. Erin Studer and Pablo

Consider what you have learned about Pablo’s speech and language skills and the assessments conducted by the school. Explain Pablo’s progress in each aspect of the components of language (i.e., content, form, and pragmatics).

Application Exercise 6.2: Culturally and Linguistically Diverse Students

In this video, a high school teacher meets with a group of students from diverse cultures and listens to them express their feelings about the language and cultural differences they experience at school.

English Language Learners

How might teachers proactively address the concern expressed by these students when they state that teachers don’t understand their difficulties and their struggles?

Application Exercise 6.3: Working with Families to Develop Students’ Language Skills

Child Adolescent Psychology. In the following video, Dr. Studer briefly describes working with Pablo from pre-school through the fifth grade. Dr. Erin Studer, Executive Director of CHIME Institute’s Charter School Programs, discusses how a fully inclusive classroom allows Pablo to engage with his school community in meaningful ways that target the social and academic language experiences necessary for Pablo’s individualized goals.

CHIME: Pablo

Describe the intervention that helped Pablo begin to develop the pragmatics of language in kindergarten despite his lack of verbal skills.

Application Exercise 7.1: Decoding Strategies

In the following video, a teacher conducts a phonological awareness skills test with Ana. The teacher refers to the various activities as games and asks Ana to respond to questions about word sounds in each activity.

Phonological Awareness Skills Test

The textbook describes six decoding strategies readers employ to decode words they don’t know automatically. Identify the type of decoding strategy emphasized in this video. Use specific examples from the video and explain how this decoding strategy helps students identify words.

Application Exercise 7.2: Linguistic Approach

In this video, a teacher guides students to recognize similar sounds and spelling patterns in words that constitute a word family.

Word Families

Describe the phonics approach used by the teacher in this video. Identify this approach as explicit or implicit code instruction and support your answer.

Application Exercise 7.3: Explicit and Implicit Code Instruction

In this video, Mrs. Casey introduces new vocabulary words before students read the assigned story. In her work with the small group, Mrs. Casey uses several strategies to help students decode the words.

Mrs. Casey, Small Group Reading

Child Adolescent Psychology. Describe the explicit and implicit code instruction Mrs. Casey uses as she guides students to decode their new vocabulary words. Use APA referencing style.

October 4, 2023

Discussion – Criminal Defenses

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Discussion – Criminal Defenses. Two Prosecutions—Two Different Results. In 2002, Brian David Mitchell and his accomplice and wife, Wanda Barzee, kidnapped fourteen-year-old Elizabeth Smart from her home. Mitchell, a so-called street preacher, and Barzee held Smart captive for nine months, tethering her to a metal cable, subjecting her to daily rapes, and forcing her to ingest alcohol and drugs (Dobner, J., 2010). At one point, they transported Smart across state lines to California. Mitchell was put on trial for kidnapping and sexual assault in the state of Utah. The trial court found Mitchell incompetent to stand trial, and did not make a ruling forcing him to submit to medication to remedy the incompetency (Dobner, J., 2010). Discussion – Criminal Defenses. Unlike Mitchell, Barzee was involuntarily medicated pursuant to a state court order (by the same judge that heard Mitchell’s incompetency claim), and pleaded guilty to federal and state kidnapping, sexual assault, and illegal transportation of a minor for sex, receiving two fifteen-year sentences, to be served concurrently (Dobner, J., 2010). The federal government also instituted a prosecution against Mitchell for kidnapping and taking Smart across state lines for sex.

Discussion – Criminal Defenses. The US District Court judge held a competency hearing and found that Mitchell was competent to stand trial (Winslow, B., 2010). Mitchell pleaded not guilty by reason of insanity. Throughout the trial, Mitchell was often removed from the courtroom for loudly singing Christmas carols and hymns. A serious of experts testified regarding Mitchell’s psychological ailments, including a rare delusional disorder, schizophrenia, pedophilia, and antisocial personality disorder. Nonetheless, the jury rejected the insanity defense and convicted Mitchell of kidnapping and transporting a minor across state lines for the purpose of illegal sex (Dobner, J., 2010). If Mitchell had not committed federal crimes, he might still be awaiting trial in Utah. What is the purpose of putting Mitchell on trial rather than delaying the trial for mental incompetency? Is this purpose ethical? Use APA referencing style.

October 4, 2023

Case Study – Criminal Defenses

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Case Study – Criminal Defenses

Please make sure that your response is 100 words or more for each question/statement. You are a law professor searching for cases to illustrate certain legal concepts for your students. Read the prompt, review the case, and then decide which legal concept it represents.

The defendant’s vehicle matched the description of a vehicle seen in the vicinity of a burglary before the burglary, during the burglary, and after the burglary. The defendant claimed that the evidence was insufficient to prove he was an accomplice to the burglary. Does this case illustrate the legal concept of accomplice act, accomplice intent, or both? Read Collins v. State, 438 So. 2d 1036 (1983). The case is available at this link: http://scholar.google.com/scholar_case?case=8573128029213310764&hl=en&as_sdt=2,5&as_vis=1
The defendants, foster parents, were found guilty as accomplices to the felony murder of their two-year-old foster daughter. Although both defendants testified that the victim died from injuries experienced after a fall from a swing, medical experts reported that the victim’s injuries were inconsistent with that testimony and appeared to be the result of child abuse. Case Study – Criminal Defenses. The jury convicted the defendants as accomplices to felony murder after a jury instruction stating that an omission to act could constitute the criminal act element for accomplice liability when there is a duty to act, and parents have a legal duty to come to the aid of their children. Does this case illustrate the legal concept of omission to act, statutory interpretation, or both? Read State v. Jackson, 137 Wn. 2d 712 (1999). The case is available at this link: http://caselaw.findlaw.com/wa-supreme-court/1412039.html

The defendant, an electrical contracting company, was found guilty of violating OSHA regulations that led to an employee’s death. The victim, an apprentice in training, touched a live electrical wire and died from electrocution. The OSHA statute in question required “willful” conduct on behalf of the company. The jury instruction on willful stated that a company acted willfully or knowingly if individual employees of that company acted knowingly. The evidence indicated that some employees knew or were aware of live wiring in the vicinity of the accident. Case Study – Criminal Defenses. The defendant appealed and claimed that the jury instruction should have stated that a company acted willfully or knowingly if individual employees acted knowingly and had a duty to report that knowledge to the company. Does this case illustrate the legal concept of criminal intent, vicarious liability, or both? Read U.S. v. L.E. Meyers Co., 562 F.3d 845 (2009). The case is available at this link: http://scholar.google.com/scholar_case?case=2854285863509787279&hl=en&as_sdt=2&as_vis=1&oi=scholarr
The defendant was convicted of both first-degree murder and accessory after the fact to that murder. The trial court did not instruct the jury that the offenses were mutually exclusive and that they could only convict the defendant of one or the other. The defendant appealed on the basis that he was entitled to a jury instruction that prevented a conviction on both murder and accessory after the fact to murder. Use APA referencing style. Case Study – Criminal Defenses. Does this case illustrate the legal concept of the criminal elements required for accessory after the fact, the criminal elements required for murder, or both? Read State v. Melvin, No. 382PA09 (North Carolina 2010). The case is available at this link: http://caselaw.findlaw.com/nc-supreme-court/1549865.ht

October 4, 2023

Current Event Assignment

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Current Event Assignment. You must look through legitimate online media outlets and locate a news article that relates to the current chapter we are covering. The current event you submit must be a 250+ words summary of the article. It must also include 250+ words answering the question you will find in the chapter current event instructions. In addition, you will need to include a critical thinking question about the article. I do not need to see the article, just insert the http web address that I can click on and it will bring up the article itself. Any quoted material will not count toward the minimum word required for this assignment.

Research a recent news article from within the last 6 months that discusses what legislature do (from on page 178). Download a copy of the current event template (provided below) and answer all 4 questions. For question one, paste the URL of the news article you found from the internet. For question 2, write a 250-word summary of your news article. Question three you will need to explain the role and activities of legislatures. Please provide specific details to support your opinion. For question 4, you are to write a one or two sentence critical thinking question related to the article you just read. What unanswered questions did you find in the article? This question can be related to the subject of the article (such as the President or Governor) or the journalist who wrote the article (biased view point).

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