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August 30, 2023

Consolidated Marketing Communication

Consolidated Marketing Communication. Your company manufactures juice and plant drinks, and the management has just decided to use an Integrated Marketing Communication approach for its marketing initiatives. Discuss what factors you would think about as you plan to implement your company’s new marketing communication strategy. You will research and give an example of a company that uses various media to convey a consistent message through integrated marketing communications (IMC). Who is their intended audience and where are they located, what is their message (provide the direct message and underlying meaning, if any), and what media are they employing to convey their message? What are some trends you see affecting marketing communications? Research a specific brand and discuss how certain trends are impacting its marketing communications effort. For this assignment, do not simply define concepts; instead, discuss the relevant underlying concepts and relate it to the scenario you are provided in the questions. You will answer all the 3 questions and submit your paper in a Word document formatted per APA Guidelines. Your paper should be between 2-3 pages excluding the assignment questions, title page, and reference page. You will provide in-text citations and at least 3 references.

Your company manufactures juice and plant drinks, and the management has just decided to use an Integrated Marketing Communication approach for its marketing initiatives. Discuss what factors you would think about as you plan to implement your company’s new marketing communication strategy. You will research and give an example of a company that uses various media to convey a consistent message through integrated marketing communications (IMC). Who is their intended audience and where are they located, what is their message (provide the direct message and underlying meaning, if any), and what media are they employing to convey their message? What are some trends you see affecting marketing communications? Research a specific brand and discuss how certain trends are impacting its marketing communications effort. Consolidated Marketing Communication. For this assignment, do not simply define concepts; instead, discuss the relevant underlying concepts and relate it to the scenario you are provided in the questions. You will answer all the 3 questions and submit your paper in a Word document formatted per APA Guidelines. Your paper should be between 2-3 pages excluding the assignment questions, title page, and reference page. You will provide in-text citations and at least 3 references.

August 30, 2023

Change – Informational Systems Inc.

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Change – Informational Systems Inc. Workplace Solutions Consulting LLC is a consulting company that helps organizations increase performance through workforce enhancement. You are a consultant for WSC and have been assigned to a project involving a large technology company, Informational Systems Inc. The company is considering some organizational changes in order to better respond to rapid changes in the business environment. You are to meet with different departments and areas of the company in order to analyze and evaluate the status quo. At the end of your investigation, you and your team will present recommendations for change in the organization.

Prior to your first on-site meeting with IS personnel, you review a list of issues that have been collected through initial conversations with the new client. One of the issues that has been identified for further evaluation involves the multi-generational nature of the workforce in the software development area at IS. There seems to be a fair amount of friction being reported between the staff. Due to the company’s rapid growth through the acquisition of smaller technology companies, the organization has grown a development organization consisting of Baby Boomers, Generation X, and Millennials.

Change – Informational Systems Inc. You meet with members of the software development organization to document the multi-generational issues that have been reported—namely that people are not getting along and working well together. During your meeting, you notice that the individuals representing the Baby Boomers are predominately white males, while the Millennials seem to be comprised of people from foreign nationalities, people of color, and women.

Your Task~~Each question will be worth 10 points

Part I

#1 – Recall the benefits and challenges of having a diverse workforce utilizing what you have learned from the course content and your subsequent class discussions.

#2 – Think about individual biases—even your own. Take the online Implicit Association TestsLinks to an external site. (IAT).

#3 – Any lessons learned?

Part II

Now, turn your attention to the management of such a diverse organization.

#4 – What steps would you take to foster an inclusive organization?

#5 – How would you ensure that it is maintained and enhanced? Use APA referencing style.

August 30, 2023

Open-minded or Biased?

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Open-minded or Biased? Consider you have a friend or coworker who has a complete opposite position as you with regard to values, ethics, or policy. How do you take time to respect this opposite perspective as you consider your next project that requires both of you to share responsibility to get this project done? In comparison, consider a therapist who has to work with a client who may have completely opposite values, political views or opinions? What would be a boundary to demonstrate that therapist was NOT OBJECTIVE with that client? Finally, consider how our culture uses language to influence ethical decisions. What are the consequences of this influence? How does this impact your own choices and behaviors? Here are some examples: downsize – fire employees, enhanced interrogation – torture, ethnic cleansing – genocide, breaking in and robbing- home invasion, person of interest – suspect in a crime.

Consider you have a friend or coworker who has a complete opposite position as you with regard to values, ethics, or policy. How do you take time to respect this opposite perspective as you consider your next project that requires both of you to share responsibility to get this project done? Consider you have a friend or coworker who has a complete opposite position as you with regard to values, ethics, or policy. How do you take time to respect this opposite perspective as you consider your next project that requires both of you to share responsibility to get this project done? In comparison, consider a therapist who has to work with a client who may have completely opposite values, political views or opinions? What would be a boundary to demonstrate that therapist was NOT OBJECTIVE with that client?

Open-minded or Biased? Finally, consider how our culture uses language to influence ethical decisions. What are the consequences of this influence? How does this impact your own choices and behaviors? Here are some examples: downsize – fire employees, enhanced interrogation – torture, ethnic cleansing – genocide, breaking in and robbing- home invasion, person of interest – suspect in a crime. Use APA referencing style.

August 30, 2023

Evaluating Therapist Advertisement

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Evaluating Therapist Advertisement. In Colorado, you may see many persons advertise as personal coaches. One afternoon, your friend Pat declares that she has always had a knack for listening to people’s problems and is going to begin marketing herself as a therapist. Draw from the APA Ethics Code as much as possible to formulate your answers for the following questions. How would you respond to your friend? What ethical issues might arise if she follows through with her idea and begins to see “clients”? NEXT create your own top 10 important codes from the APA code (one being most important to you and why). This top 10 list does NOT have to be related to this scenario above. In Colorado, you may see many persons advertise as personal coaches.

One afternoon, your friend Pat declares that she has always had a knack for listening to people’s problems and is going to begin marketing herself as a therapist. Draw from the APA Ethics Code as much as possible to formulate your answers for the following questions. How would you respond to your friend? What ethical issues might arise if she follows through with her idea and begins to see “clients”? NEXT create your own top 10 important codes from the APA code (one being most important to you and why). This top 10 list does NOT have to be related to this scenario above.

August 30, 2023

Analyzing Workplace Conflict

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Analyzing Workplace Conflict. Organizations are made up of people. People do not always agree. When they disagree conflict results. The challenge with conflict is that both sides are often sure they are right (and sometimes both are). For this assignment, you will take what we have learned this week and describe how you might advise stakeholders to manage a real-world conflict you have witnessed in the workplace.

General Requirements

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion. This assignment requires that at least two additional scholarly research sources related to this topic, and at least one in-text citation from each source be included. Doctoral learners are required to use APA style for their writing assignments. Refer to the Publication Manual of the American Psychological Association for specific guidelines related to doctoral-level writing. The manual contains essential information on manuscript structure and content, clear and concise writing, and academic grammar and usage.You are required to submit this assignment to LopesWrite. A link to the LopesWrite technical support articles is located in Class Resources if you need assistance.

Directions

Analyzing Workplace Conflict. Write a paper of 2,250-2,500 words in which you discuss an actual workplace conflict you have witnessed but of which you were not a part. Include the following: Describe the conflict (change names of people and organizations to protect the “guilty”). Describe at least two different theories or frameworks that would explain the parameters of the conflict. Consider stakeholders, leaders, and organizational politics in determining which approach to use. Provide at least two different strategies you would recommend to the stakeholders to manage this conflict, and the pros and cons of each approach. Identify any ethical risks that might need to be considered. Use APA referencing style.

August 30, 2023

Psychotherapy – Biological Basis

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Psychotherapy – Biological Basis. Write an explanation of whether psychotherapy has a biological basis. Explain how culture, religion, and socioeconomics might influence one’s perspective on the value of psychotherapy treatments. Describe how legal and ethical considerations for group and family therapy differ from those for individual therapy, and explain how these differences might impact your therapeutic approaches for clients in group, individual, and family therapy. Support your rationale with at least three peer-reviewed, evidence-based sources, and explain why each of your supporting sources is considered scholarly. Attach the PDFs of your sources. Use articles that are less than five years.

Write an explanation of whether psychotherapy has a biological basis. Explain how culture, religion, and socioeconomics might influence one’s perspective on the value of psychotherapy treatments. Describe how legal and ethical considerations for group and family therapy differ from those for individual therapy, and explain how these differences might impact your therapeutic approaches for clients in group, individual, and family therapy. Support your rationale with at least three peer-reviewed, evidence-based sources, and explain why each of your supporting sources is considered scholarly. Attach the PDFs of your sources. Use articles that are less than five years. Write an explanation of whether psychotherapy has a biological basis. Explain how culture, religion, and socioeconomics might influence one’s perspective on the value of psychotherapy treatments.

Psychotherapy – Biological Basis. Describe how legal and ethical considerations for group and family therapy differ from those for individual therapy, and explain how these differences might impact your therapeutic approaches for clients in group, individual, and family therapy. Support your rationale with at least three peer-reviewed, evidence-based sources, and explain why each of your supporting sources is considered scholarly. Support your rationale with at least three peer-reviewed, evidence-based sources, and explain why each of your supporting sources is considered scholarly. Attach the PDFs of your sources. Use articles that are less than five years. Use APA referencing style.

August 30, 2023

Team Therapy Progress

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Team Therapy Progress Note You created a treatment plan for your client. If your client was to attend a group therapy session, write a progress note for that client’s participation in that group. How is writing a group progress note different than an individual progress note? This discussion question meets the following NASAC Standards: Describe and document treatment process, progress, and outcome.

Team Therapy Progress that the Describe and summarize client behavior within the group for the purpose of documenting the client’s progress and identifying needs/issues that may require modification of the treatment plan. Demonstrate knowledge of accepted principles of client record management. Group Therapy Progress Note In Topic 5, you created a treatment plan for your client. If your client was to attend a group therapy session, write a progress note for that client’s participation in that group. How is writing a group progress note different than an individual progress note? This discussion question meets the following NASAC Standards: Describe and document treatment process, progress, and outcome.

Team Therapy progress describes and summarizes client behavior within the group for the purpose of documenting the client’s progress and identifying needs/issues that may require modification of the treatment plan. Demonstrate knowledge of accepted principles of client record management. You created a treatment plan for your client. If your client was to attend a group therapy session, write a progress note for that client’s participation in that group. How is writing a group progress note different than an individual progress note? This discussion question meets the following NASAC Standards: Describe and document treatment process, progress, and outcome.

Team Therapy Progress Describe and summarize client behavior within the group for the purpose of documenting the client’s progress and identifying needs/issues that may require modification of the treatment plan. Demonstrate knowledge of accepted principles of client record management. Use APA reference style.

August 30, 2023

ACA Code of Ethics

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ACA Code of Ethics The ACA Code of Ethics is based on six fundamental principles of ethical and professional behavior: nonmaleficence, beneficence, autonomy, veracity, justice, and fidelity. In your Learning Resources, you listened to seven faculty discuss these principles. For your Discussion this week, you will review the resources and consider how you have been able to develop your own personal morals, values, and ethical compass for behavior. You will also explore when it can be difficult to apply ethical principles in professional practice and practice applying an ethical decision-making process.

To Prepare:

Review the resources. Think about how you developed your own morals and values.

Draw from the information put forth in the Learning Resources as compared to your own ethical and legal compass for behaviors.

Post the following:

Provide a brief summary of your three most important morals and values. Discuss the ethical principle discussed in the faculty videos that may be most difficult to uphold. Apply the ethical decision-making process presented in the faculty videos to identify actions you will take to minimize imposing your morals and values while upholding the ethical principle you identified above. https://cdn-media.waldenu.edu/2dett4d/Walden/COUN/6306/01/ELI/index.html

ACA Code of Ethics Review the resources. Think about how you developed your own morals and values.

Draw from the information put forth in the Learning Resources as compared to your own ethical and legal compass for behaviors.

Post the following:

ACA Code of Ethics Provide a brief summary of your three most important morals and values. Discuss the ethical principle discussed in the faculty videos that may be most difficult to uphold. Apply the ethical decision-making process presented in the faculty videos to identify actions you will take to minimize imposing your morals and values while upholding the ethical principle you identified above.ACA Code of Ethics Review the resources. Think about how you developed your own morals and values. Use APA referencin style.

August 30, 2023

Scientific Techniques in Psychology

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Scientific Techniques in Psychology. Objective: Demonstrate comprehension related to the use of the scientific method in psychology and its importance.

Instructions

Discuss what the scientific method is and how it solidified the study of behavior. Search in a scientific research databases. It can be about any topic related to behavior. Choose a related research article. Read and analyze the selected scientific article. Contrast with what you learned about the scientific method and its use in the psychology field.

Write an essay in which:

Explain and discuss the scientific method and its use in psychology. Summarize and explain what was done in the selected study or review. Include the type of investigation, procedure, and conclusions. Conclude with the important findings of the selected article and how you understand that the study or review contributes to the discipline of psychology. Your essay must be a minimum of two (2) pages. Your essay must be in APA style (references must also be included in APA style).

Objective: Demonstrate comprehension related to the use of the scientific method in psychology and its importance.

Instructions

Write an essay in which:

Scientific Techniques in Psychology. Explain and discuss the scientific method and its use in psychology. Summarize and explain what was done in the selected study or review. Include the type of investigation, procedure, and conclusions. Conclude with the important findings of the selected article and how you understand that the study or review contributes to the discipline of psychology. Your essay must be a minimum of two (2) pages. Your essay must be in APA style (references must also be included in APA style).

August 30, 2023

Educational Institution Policy

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Educational Institution Policy. COVID-19 changed every aspect of life as we knew it. With the onset of this pandemic, every organization had to begin to conduct business in a completely different manner. Schools at all levels, K-12 and Higher Education, were some of the hardest hit as it pertains to how students would continue to learn while staying safe. Both educational institutions and students had to begin an immediate shift to teaching and learning online. For this assignment, you are going to act as an administrator in a school that is moving to an all-virtual setting, something that requires you to make changes to your daily operations. As this administrator, you are to develop and discuss your plan for how you will mitigate any impacts that this new policy will have on the operations of your educational institution. If your focus is K-12 you will be using Google Classroom, and if your focus is Higher Education you will be using Canvas.

Plan the process for learning to continue in a virtual setting, including how your school will track attendance, facilitate collaborative class time, and assess student learning. How will you ensure that students are attending and participating in class? How will you ensure that students and teachers/faculty have meaningful interactions and collaboration? How will you track and report on student performance in the virtual setting? Educational Institution Policy. Plan the process to use to complete teacher/professor observations including frequency and post-observation sessions. Plan an information session to share your virtual learning plan including training and mitigation strategies for all stakeholders. Stakeholders could include: Faculty. Staff. Students. Parents. Community Business Partners. Use three sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your assignment.

Educational Institution Policy. Plan the process for learning to continue in a virtual setting, including how your school will track attendance, facilitate collaborative class time, and assess student learning. How will you ensure that students are attending and participating in class? How will you ensure that students and teachers/faculty have meaningful interactions and collaboration? How will you track and report on student performance in the virtual setting? Plan the process to use to complete teacher/professor observations including frequency and post-observation sessions. Plan an information session to share your virtual learning plan including training and mitigation strategies for all stakeholders. Stakeholders could include: Faculty. Staff. Students. Parents. Community Business Partners. Use three sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your assignment. Use APA referencing style.

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