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September 14, 2023

Euro Car – Product Development

Euro Car – Product Development. Using the same organization selected ” Euro Car “, complete the following tasks: Assess the types of stakeholders involved in the development process for the product/service of your chosen company. Evaluate the impact of key inputs from stakeholder groups on new product/service development efforts. Analyze the role these key stakeholder groups can play in contributing to the success of a new product/service. Justify at least two persuasive strategies that can be used to engage stakeholders in new product/service development projects. Assess the key competitive advantages that utilizing the current trends in information technology (IT) will deliver to the area of new product/service development.

Using the same organization selected ” Euro Car “, complete the following tasks: Assess the types of stakeholders involved in the development process for the product/service of your chosen company. Evaluate the impact of key inputs from stakeholder groups on new product/service development efforts. Analyze the role these key stakeholder groups can play in contributing to the success of a new product/service. Justify at least two persuasive strategies that can be used to engage stakeholders in new product/service development projects. Assess the key competitive advantages that utilizing the current trends in information technology (IT) will deliver to the area of new product/service development.

Submission Details:

Submit your answers in a 3- to 4-page Microsoft Word document, using APA style.

September 14, 2023

Integrated Marketing Communications Strategy

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Integrated Marketing Communications Strategy. Using the same organization, you selected in Week 1 (Euro Car), imagine that you will be making a Microsoft Power Point presentation to the organization’s board of directors or other decision-making leaders (depending upon the type of organization you are using). Your work this week will consist of two parts for the presentation. First, you will synthesize the key insights you have learned during the past five weeks. Second, you will present an Integrated Marketing Communications (IMC) strategy, a pricing objective, and a pricing strategy to the board of directors. Because this second part involves new material in the project, it will probably require the most research and analysis to complete this week’s presentation. The following sections provide greater detail about the two pieces of your presentation.

Note: The expectation for this project is a scholarly presentation. A scholarly presentation has two main distinctions: The notes sections of slides contain research citations, evaluation, and conclusions—just like in a good scholarly paper. In other words, a reader should be able to read your notes section as if he or she is reading an academic paper. Integrated Marketing Communications Strategy. The grading rubric suggests a level of critical thinking for the presentation (in the notes section particularly) that is on the level of a good academic paper. Key points and information on the slides are highlighted. A good slide contains no more than six lines of text. The slide should just contain the “big ideas” to help guide your reader through the main points.

Integrated Marketing Communications Strategy. In addition, for this project in particular, the first several sections of your presentation will use material you composed in the previous weeks of the project. However, use the slides and notes sections to show that you can do more than just copy from the previous weeks’ papers. Show that you can summarize the material and present the most important points to your audience.

Part 1: Summary of Key Insights from the Course Project to Date

Using course work (and feedback!) you have completed so far in the course project, summarize key points regarding the organizational mission and how the new product/service and your proposed service delivery enhancements contribute to the organization’s ability to complete the mission.

New Mission; New Product/Service (2 slides)

Provide a brief overview of the new/improved mission statement and the new/improved product or service you are proposing. Provide the board of directors with supported rationale for how the new product/service contributes to achieving the new/improved organizational mission.

Service Delivery Enhancements (2 slides)

Provide a brief overview of service delivery enhancements to improve efficiency and effectiveness. Provide the board of directors with supported rationale for how the service delivery enhancements contribute to achieving organizational mission.

Part 2: Communication Strategy

As new material for this week, you need to communicate to your “organization’s” market segment the key benefits that make the organization distinct from the competitors. In addition, you need to announce the improvements in the delivery of the services by the company. Justify an Integrated Marketing Communications (IMC) strategy that includes the following:

Advertisement (5–7 slides)

Integrated Marketing Communications Strategy. Propose an advertisement featuring the new (improved) services and containing the following elements: A headline, A subhead line, A brand–positioning statement, An artwork and A layout. Justify traditional and nontraditional channels to carry the advertisement. In the notes section, justify your channel selection. Use research to support your work.

Pricing (2–3 slides)

Justify both a pricing objective and a pricing strategy for the company on the basis of the information gathered from the case study, an understanding of the competition, and the likely attitude of current customers. In the notes section, justify why the organization should adopt the pricing objective and follow your pricing strategy, using appropriate examples, research, and reasoning.

Conclusion (1 slide)

Conclude with a statement positioning the brand around the new service delivery. In the notes section, defend the statement. Support your work with research.

Submissions Details:

The presentation should be 12 to 15 slides in length. Place any references on the last slide, using APA style.

September 14, 2023

International Marketing

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International Marketing. In this discussion topic you are asked to Take and defend your own critical, ethical stands when it comes to international business (Learning objective #1). You will be graded on how well your discussion demonstrates competence in this learning objective, not by how much you write.

Prompt:

Companies, domestic and foreign, can get in trouble when their marketing actions or messages enter in conflict with the values of their audience. The principle is the same whether you are selling home or abroad, and (cross-)cultural awareness can help. Choose one of the ads posted by the professor that proved controversial. Note that controversial does not automatically mean ethically wrong, and even if it is unethical, it may be in different ways or for different reasons for different people. First, quickly analyze the ad as a marketer: What is the intended target audience like? Who could the ad offend? (the target audience or some other community?) What is the main message or value proposition of the ad?

Prompt:

HERE IS THE AD LINK:

September 14, 2023

Cultural Awareness – International Marketing

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Cultural Awareness – International Marketing. This assignment is an exercise in cultural awareness, which is important to international marketing. Conduct a Google search to help you. answer each of the questions below. Compile your answers into a short report with the following sections: Create a cover page with a title and include a picture that demonstrates/symbolizes cultural awareness in business/marketing. Conduct research to develop answers to each of the questions below:

You are in Rio de Janeiro making inquiries about local suppliers. You speak some Spanish but not very well. Should you make an attempt to speak Spanish with your contacts or concentrate or speaking English very slowly and distinctly? Why should you handle it that way? You meet a Japanese colleague for the first time and exchange business cards. Cultural Awareness – International Marketing. What do you do with your colleague’s business card? Should you: a) put it in your pocket for future research; b) study it carefully and then put it on the table in front of you; or c) use the back to make notes about the special issues that arise in the conversation? Why is that the best approach? For each scenario above, answer the following questions:

Cultural Awareness – International Marketing. Briefly describe five characteristics of the culture of that country and then explain whether it is a high or low-context culture. (Note: information about high/low context cultures can be found in Ch. 4 of your book.) Explain how the culture (and whether it is high/low context) is impacting the specific decision you made for A and then B. Provide a Bibliography with all the references you found/utilized in your research and writing. List the citations in alphabetical order, using APA formatting. You should have at least one reference for your answer to each of the questions above. Also, be sure to use your own words in writing up this exercise—do not copy any material you found in your research. Make sure you have subtitles that clearly explain how you answered each question. So, the subtitles should be: Speaking in Rio, Characteristics of Brazil’s culture, Cultural Impact on the decision; and Japanese Business Meeting, Characteristics of Japan’s culture, Cultural Impact on the decision.

September 14, 2023

Effect of Calorie Information

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Effect of Calorie Information. Jonathan Wilson is a business student at Tilburg University. He has been interested in the overconsumption of food ever since he has read Brian Wansink’s famous study with the “bottomless bowls.” For this study, Wansink brought in 60 people for a free lunch and gave 22 ounce bowls of soup to half, while the other half unknowingly got 22 ounce bowls that automatically refilled as they ate (by an unseen tube under the table). The result: those eating from the bottomless bowls thought they’d eaten the same amount as people with regular bowls. They actually consumed 73% more soup. “The lesson is, don’t rely on your stomach to tell you when you’re full. It can lie,” Wansink reacted to the results of this study. Together with his thesis supervisor, Donald Driver, Jonathan has developed a series of studies on the effects of Nutrition Labels on people’s attitudes toward the product, buying intentions, and the perceived healthiness of food products. The purpose of his latest study was to determine how the provision of objective calorie information on healthy food items influences people’s experience of hunger.

Is the purpose of Jonathan’s study exploratory in nature, descriptive, or is it to test hypotheses? Explain. What is the difference between a causal and a correlational study? Is Jonathan’s study causal or correlational in nature? There are various degrees of interference in research – minimal, moderate, and excessive interference. To what extent does Jonathan interfere with the normal flow of events in his study? Discuss the differences between a field study, a field experiment, and a lab experiment. Effect of Calorie Information. What type of study is Jonathan’s study? Is it a field study, a field experiment, or a lab experiment? Explain. What is the ‘unit of analysis’ of Jonathan’s study? Is Jonathan’s study cross-sectional or longitudinal in nature? Discuss the interrelationships between the purpose of Jonathan’s study, the nature of his study in terms of correlational/causal, Jonathan’s interference with the normal flow of events, and the type of study in terms of field study, field experiment, and lab experiment.

Effect of Calorie Information. You must give quality answers that show mastery of the case and questions asked using clear logic and supporting facts. Also, the answers must directly answer the questions in the case. Case analyses test the understanding of key elements of research methodology, therefore they must be thoroughly addressed. You must use citations with references to document information obtained from sources. The key elements of research methodology, business analytics, and concepts are found in the sources listed in this syllabus (it is your duty to search for them, read, analyze, evaluate, summarize, paraphrase in your answers, and cite the authors who wrote the articles, books, term papers, memoirs, studies, etc. What it means is that you will have not less than 5 references from the listed sources. Grammatically correct paper, no typos, and must have obviously been proofread for logic. Questions must be typed out as headings, with follow up answers in paragraph format, and a summary or conclusion at the end of all answers as in the outline (Sample provided in Course Resources). Case analysis must be in APA format.

September 14, 2023

Product’s Perceived Value

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Product’s Perceived Value. Select any one of the following starter bullet point sections. Review the important themes within the sub questions of each bullet point. The sub questions are designed to get you thinking about some of the important issues. Your response should provide a succinct synthesis of the key themes in a way that articulates a clear point, position, or conclusion supported by research. Select a different bullet point section than what your classmates have already posted so that we can engage several discussions on relevant topics. If all of the bullet points have been addressed, then you may begin to reuse the bullet points with the expectation that varied responses continue. Perceived value of a product is directly related to its perceived quality and inversely related to its price. Assuming that we keep the perceived quality constant, explain what would happen to the perceived value of the product if we increase its price. Explain what will happen if we decrease its price. Conversely, if we keep the price constant, explain what will happen to the product’s perceived value if we increase its perceived quality. Explain what will happen if we decrease its perceived quality.

As a part of the campaign for a new gourmet foods store, advertisement flyers will be sent through direct mail to high-income zip codes to solicit business from household heads. The mailers will contain information about the variety of products and services offered by the new store. Product’s Perceived Value. Write the key marketing messages for an advertisement flyer positioning the store as a place where consumers interact with others interested in quality foods for everyday use and entertainment. In addition, select a method to measure the effectiveness of the mailer. Make reasonable assumptions. Using your selected method, how will you measure the effectiveness of the advertisement flyer?

Product’s Perceived Value. Why do you think your method is appropriate in the given situation? Provide detailed justification for your choice. A free-market national economy is experiencing a recession with no apparent end in sight. Determine what two pricing objectives you would recommend for producers of goods and services in the country. Explain why you would recommend these two pricing objectives. Explain the way pricing strategy changes over the course of the four stages of the product (category) life cycle: introduction, growth, maturity, and decline. Provide reasoning to support your answer. Identify three internal and three external factors influencing the setting of prices. Discuss how each of these factors influences the price of a service. Respond to your peers throughout the week. Justify your answers with examples, research, and reasoning. Your initial posting should be the equivalent of 1.5 single-spaced pages (700 to 800 words) in length.
Use APA referencing style.

September 14, 2023

Duty – Victims of Violence

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Duty – Victims of Violence. Post a thread of at least 600 words (content, not including references). analysis must be supported with a minimum of 2 scholarly sources other than the course textbook and provided materials. Each source must be cited in current APA format. Each thread and each reply must include both full citations in a reference list at the end of each post, and short-form in-text citations.

Acceptable sources include books, legal and business journals, legal cases, the law (cases, statutes, regulations, etc.), the Bible, biblical commentary, etc. Dictionaries and other web sources that lack scholarly support are not acceptable sources. Any sources cited must be current to the issue (e.g., Bible commentaries may by applicable from any age, but articles discussing current legal practices may no longer be relevant after 2 or 5 years). Duty – Victims of Violence. A well-developed, complete worldview analysis of the situation requires more than simply adding a Bible verse at the end of the post. Each thread and each reply must include at least 1 verse from Scripture, quoted and applied as an integral part of the discussion of the applicable issues in the context of a Biblical worldview.

For this discussion:

Duty – Victims of Violence. A key element of torts analysis is the duty of care that a business owes to its customers and other stakeholders. If such a duty exists, breach of that duty can lead to liability for harm from the business’s actions or products. After reading Chapter 7 on torts, including the Biblical Worldview analyses on pp. 147 (E-book p. 66) and 164 (E-book p. 71), address the question in the Point/Counterpoint on pp. 170-171 (E-book p. 76): Should the creators of violent media owe a duty of care to victims of crimes based on violent media? Consider this question from the perspective of the owners and managers of companies that produce video games or other electronic entertainment (movies, TV, streaming content, music, etc.). Title your thread “Duty” or “No Duty” to indicate your conclusion. Use APA referencing style.

September 14, 2023

Reviewing US Top Companies

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Reviewing US Top Companies. Each year Fortune magazine publishes a “Most Admired” list of the top companies in the United States. Firms are rated on these eight dimensions: innovativeness, quality of management, long-term investment value, social responsibility to the community and the environment, people management, quality of products and services, financial soundness, wise use of corporate assets. International companies are rated on a ninth dimension: effectiveness in doing business globally. Select an organization with which you are familiar (you may choose an organization you frequently do business with or one where you currently or have previously worked). Then, choose one of the eight dimensions used to rate top U.S. companies in which the organization appears to be underperforming. Compose a PowerPoint presentation of 12-15 slides.

Your presentation should address the following: Identify a major issue the organization is facing and in which of the eight dimensions it is underperforming. Explain the ramifications the underperformance is currently having on the organization. Identify the likely consequence of failure to improve in the selected dimension. Reviewing US Top Companies. Analyze the relevance of the current organizational structure, design, and culture and their influence on organizational effectiveness, especially in relationship to the dimension in which the organization is struggling. Provide citations to support your analysis. Determine whether the organization embodies the principles and values of conscious culture and management and its relevance to improving organizational function.

Reviewing US Top Companies. Present a plan to bring about necessary improvement using Kotter’s eight-step change model. Address possible challenges to the suggested change and your plans for managing those challenges. Explain how different subsystems need to be realigned in order to bring about the change. Detail any lessons learned and evaluate strategies that you, as a manager, will either avoid or engage in when designing the structure, building culture, and managing change in your organization. Provide citations to support your claims. You are required to use at least four academic references to strengthen and support your claims and recommendations. Ensure each content slide has speaker notes, supporting citations and specific examples. Use APA referencing style.

September 14, 2023

Developing a Business Model

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Developing a Business Model. An integral part of the business plan is to develop a business model. Simply put, a business model describes how a company plans to make money. It is not what you do, but how you will make money doing what you do. A solid business model is the link between venture strategy and financial plans. Projecting the financial performance and requirements can be classified as financial goals of the venture. A venture capitalist will want to know not only the numbers, but how those were derived.

For this professional assignment, you will develop both a business model and financial goals for your new venture. develop and submit the following: Define the business model of your venture company, explaining why it is you have selected this business model as the ideal model for your venture. Create a five-year revenue projection and illustrate how you have come up with the projected numbers. Develop a five-year pro forma P&L statement and justify your assumptions within the statement. Devise a five-year pro forma cash flow statement and justify your assumptions within the statement. Design a five-year pro forma balance sheet and specify how the balance sheet relates to the other two financial statements in parts (2) and (3). Developing a Business Model.

An integral part of the business plan is to develop a business model. Simply put, a business model describes how a company plans to make money. It is not what you do, but how you will make money doing what you do. A solid business model is the link between venture strategy and financial plans. Projecting the financial performance and requirements can be classified as financial goals of the venture. A venture capitalist will want to know not only the numbers, but how those were derived.

Developing a Business Model. For this professional assignment, you will develop both a business model and financial goals for your new venture. develop and submit the following: Define the business model of your venture company, explaining why it is you have selected this business model as the ideal model for your venture. Create a five-year revenue projection and illustrate how you have come up with the projected numbers. Develop a five-year pro forma P&L statement and justify your assumptions within the statement. Devise a five-year pro forma cash flow statement and justify your assumptions within the statement. Design a five-year pro forma balance sheet and specify how the balance sheet relates to the other two financial statements in parts (2) and (3).
Use APA referencing style.

September 14, 2023

Psychology Ethical Concern – Discussion

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Psychology Ethical Concern – Discussion

DQ1- Fiddes Fraud

After reading the excerpts from the New York Times written by Eichenwald and Kolata, identify the violations to ethics in data collection, data management, and dissemination of results. Consider not only Dr. Fiddes, but all parties involved in this particular case. What steps could the drug companies have done to protect the consumer? Use APA referencing style.

DQ2-Vignette

The following vignette describe events that can easily occur in academic research settings. First, identify the ethical violations committed in the vignettes. Then, identify a plan that could prevent such violations before research projects have even begun. Dr. Gabriel has a very active research lab at her university. She regularly submits grants, and her graduate students publish papers frequently. The following situations develop in Dr. Gabriel’s lab:

Dr. Gabriel is in the process of writing a large grant proposal and locates a literature review and summary of preliminary findings written and presented in a recent lab meeting by Seara, a graduate student working in her lab. Dr. Gabriel cuts and pastes the text of this document into the grant. Identify the ethical violations committed in the vignette. Identify a plan that could prevent such violations before research projects have even begun. Psychology Ethical Concern – Discussion.

DQ3- Henrietta Lacks

After reviewing the extensive material on Henrietta Lacks, discuss your concerns if you were one of her children. How can research institutions protect and/or educate for the implications of her contribution to science? What is her legacy?

Psychology Ethical Concern – Discussion. After reading the excerpts from the New York Times written by Eichenwald and Kolata, identify the violations to ethics in data collection, data management, and dissemination of results. Consider not only Dr. Fiddes, but all parties involved in this particular case. What steps could the drug companies have done to protect the consumer? Use APA referencing style.

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