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December 27, 2023
December 27, 2023

Assessing & Treating Bipolar Disorder

Bipolar disorder is a unique disorder that causes shifts in mood and energy, which results in depression and mania for patients. Proper diagnosis of this disorder is often a challenge for two reasons: 1) patients often present as depressive or manic but may have both; and 2) many symptoms of bipolar disorder are similar to other disorders. Misdiagnosis is common, making it essential for you to have a deep understanding of the disorder’s pathophysiology. For this Assignment, as you examine the patient case study in this week’s Learning Resources, consider how you might assess and treat patients presenting with bipolar disorder. Reflect on the psychopharmacologic treatments you might recommend for the assessment and treatment of patients requiring bipolar therapy. Use APA referencing style.

Assessing & Treating Bipolar Disorder

Assessing & Treating Bipolar Disorder

For this assignment, you will write a 5–6-page paper on the topic of bipolar and bipolar and related disorders. You will create this guide as an assignment; therefore, a title page, introduction, conclusion, and reference page are required. You must include a minimum of 3 scholarly supporting resources outside of your course provided resources. In your paper, you will choose one of the following diagnoses: Bipolar I, Bipolar II, Cyclothymic Disorder, Substance/Medication-Induced Bipolar and Related Disorder, Bipolar and Related Disorder Due to Another Medical Condition. Your paper will include discussion for your chosen diagnosis of bipolar and related disorder on the following:

  • Prevalence and Neurobiology of your chosen disorder.
  • Discuss the differences between your chosen disorder and one other bipolar and related disorders in relation to the diagnostic criteria including presentation of symptoms according to DSM 5 TR criteria.

Assessing & Treating Bipolar Disorder

  • Discuss special populations and considerations (children, adolescents, pregnancy/post-partum, older adult, emergency care) for your chosen bipolar and related disorder; demonstrating critical thinking beyond basics of HIPPA and informed consent with discussion of at least one for EACH category: legal considerations, ethical considerations, cultural considerations, social determinants of health.
  • Discuss FDA and/or clinical practice guidelines approved pharmacological treatment options in relation to acute and mixed episodes vs maintenance pharmacological treatment for your chosen bipolar and related disorder.
  • Of the medication treatment options for your chosen disorder discuss side effects, FDA approvals and warnings. What is important to monitor in terms of labs, comorbid medical issues with why important for monitoring.
  • Provide 3 examples of how to write a proper prescription that you would provide to the patient or transmit to the pharmacy.
December 26, 2023
December 26, 2023

 ENGAGING WITH COMMUNITIES ASSESSMENT

Assessment 1

Scenario: The Community Development officer at the local council has allocated a $12,000 grant to the coordinator of the local Community Centre to run a new Community Engagement Project. Your team has been selected by the coordinator to design, manage, and facilitate the project. You have a timeline of 6 months to fulfil your responsibilities.

In small groups students are to write the basics for a community project for a community of their choice. Students are to and choose a community who will benefit from their project. Community characteristics must include either older adults or people with disabilities. The project must be set in and meet the parameters of the scenario described above.

ENGAGING WITH COMMUNITIES ASSESSMENT

 ENGAGING WITH COMMUNITIES ASSESSMENT

Examples of Communities could be:
• The local community in the Shire where you currently live, or subsets of the community such as:
• A religious Community
• A cultural Community
• A local sports and recreation club
• Members of a community organisation.
Students are encouraged to think realistically about the community that they wish to target through their project, how they will engage with this community, and why they have chosen this community to participate in the project.
Students are encouraged to thinking creatively and inclusively in designing their project.
Examples of Community projects could be:
• A Community Kitchen
• A Community Garden
• An Online Learning Program to develop digital literacy skills.
• A Community Arts Project.

 ENGAGING WITH COMMUNITIES ASSESSMENT

Assessment 2 Principles: Presentation [35 Marks]
Students are encouraged to be creative in how they design and deliver their presentation.
Task: In small groups students are to give a presentation of approximately 10-15 minutes per group. Each group member must present a section or sections of the presentation. The group will need to collaborate and meet regularly in order to discuss your presentation and project ideas and equally contribute to planning, producing and presenting the assessment.
Please note * A minutes template has been created for students to fill in as evidence of teamwork.
The presentation must address the following:
1. A definition of community [in-test reference required]
2. A discussion of the importance of community
3. A relevant definition of community engagement
4. A discussion of the importance of community participation
5. A description of the principles and values of community engagement:
access/inclusion /connection/belonging/dignity/choice/diversity.
6. Discuss how these the principles and values apply in the aged care and disability sectors.

 ENGAGING WITH COMMUNITIES ASSESSMENT

Conclusion
The presentation is to conclude with a brief initial description of the project [WHAT- you plan to do] the group plans to develop for the community engagement plan, the project objectives [WHY-the aim and benefits to the community] and the characteristics of the community [WHO] they plan to engage. Students are to present this information in assessment 2 before than can move on with the remainder of the assessment task. Students are to make records of team meetings, including the date, and record the updates from each member of the team, with timelines, action items, and progress clearly identified. Students shall receive marks for evidence of effective teamwork. Students shall meet with their lecture to present and review this information at various touchstones throughout the semester, and to seek any clarification they may need in writing their the basic of their project.
7. At least three relevant and appropriate academic sources must be used and correctly referenced in the-text and in a reference list at the end. Use APA referencing style.

December 26, 2023
December 26, 2023

MBUS101 Assessment 3

I. INTRODUCTION

A unit’s intended learning outcomes (ILOs) are one of three interrelated components of a constructively aligned unit, the others being the assessment tasks and the teaching and learning activities. Upon completion of this assessment task, you will achieve the ILOs relevant to this task.
This assessment task directly relates to the following unit ILOs.
– ILO 3. Analyse and interpret financial statements for critical business performance evaluations.
– ILO 5. Apply effective communication and problem-solving skills to different business situations using relevant accounting information.
II. ASSESSMENT TASK
In this assignment, you are required to choose (and register with your lecturer) a company that is listed on the Australian Securities Exchange (ASX) (so-called “the Company”) that has published its 2022 financial reports (this financial report might be part of the Company’s annual reports).

MBUS101 Assessment 3

MBUS101 Assessment 3

Required: Prepare a report to present to the Board of Directors of the Company that contains analyses and evaluations of the Company’s financial performance and financial position for three consecutive years and provide suggestions as to what strategies the Board could consider adopting to address any areas of concern. To do this, you are expected to perform analytical techniques, including calculating a total of ten ratios that represent profitability, liquidity, efficiency, and investment ratios for three years based on the data presented on the financial reports for the years ended 30 June 2021, 30 June 2022 and 30 June 2023). Make sure each category of ratio has at least two ratios included in the report. Note to students: In case you are unsure of (or are unable to find) a company to do research, please contact your lecturer for the allocation of a company. You must contact your lecturer by
the end of week 6 regarding this matter.

MBUS101 Assessment 3

III. MARKING CRITERIA
There is a rubric at the end of this document that contains criteria designed to provide guidance when answering the assignment questions. Your assignment will be assessed using this rubric as a basis.

IV. OTHER ISSUES
Extensions and late submissions
Please familiarise yourself with the CIC Special Consideration Policy and Procedure Academic integrity.
Please familiarise yourself with the CIC Academic Integrity Policy and Procedure Submission requirements
– Assignments must be submitted via a link available on Moodle site through the unit’s ‘Assessments’ block.
– Keep a backup of your submission. If your assessment goes astray, for whatever reason, you will be required to reproduce it.
– References are to be properly cited and presented correctly in accordance with the CIC Higher Education Referencing Guide. Use APA referencing style.

December 26, 2023
December 26, 2023

Business Ethics Case Study

Please use the following case questions as a guide to write your Case Analysis report DUE in UNIT 8. The other instructions are included below the questions.

• Examine the trends that are influencing the consumer-packaged goods (CPG) industry to which Beyond Meat belongs
Define the market for Beyond Meat. What segmentation variables should the company use and why?
• What can Beyond Meat do to shape consumer behavior and preferences regarding eating a plant-based meat substitute.
Develop a marketing strategy to help Beyond Meat launch new products.

Business Ethics Case Study

Business Ethics Case Study

Instructions
1. Students will purchase the case directly from the publisher.

2. Students will be required to address the questions that follow the case using course materials to inform and support their answers. Additional research is likely to be needed to satisfactorily address the questions.
3. Remember, this is a Marketing class. The Product (the content, the presentation, etc.), Place (the manner in which it is presented to the instructor), Price (the amount of effort required to read and consider the points this is a place where clarity, conciseness and attention to grammar, and spelling and punctuation counts), and Promotion (how well are your ideas supported and whether you “sell” your position) work together as the professor evaluates your work.
4. The written submission should be substantive, both in length 1500 words and content, directly and thoughtfully addressing the question or issue.

Business Ethics Case Study

5. Responses should draw on materials from the assigned readings and discussion materials to develop a thoughtful and reasoned answer. Students should not hesitate to draw on past experience, knowledge and external sources to support their position.

6. The report should address each case question individually and the answers should be formatted in a manner where there is an introductory and a concluding paragraph. The report should also be free of spelling errors, be grammatically correct, written in full-sentences and contain full words (no shorthand, emoticons, etc.).
7. Responses must be well written, properly cited and referenced (APA), and be free of spelling and grammatical errors.
Students will be expected to read the case, identifying the main issues and, following the case method, provide a thorough analysis of case facts, identify and assess alternatives and provide recommendations to address the problems identified.

Business Ethics Case Study

Objectives
Students will use a solutions-based problem-solving approach.
• Students will analyze and synthesize information provided in the case
• Students will provide recommendations in response to case questions that are based on a comprehensive analysis of the case materials and other supporting documents
Short Description
The case assignment is an opportunity for students to assess a business challenge and apply their learning to assessing the issues and developing recommendations for their solution. Use APA referencing style.

December 26, 2023
December 26, 2023

MBUS103 Global Managerial Economics

This case study is designed to assess students’ understanding of demand theory and application of the Excel functionalities. It is to introduce the steps and quantitative methods and tools to estimate demand function which is the primary objective of managerial economics. It will involve the estimation of demand using the graphical methodology and OLS regression methodology. It will be introduced how the estimated regression model will be used for forecasting future demand for the subject product.

MBUS103 Global Managerial Economics

Case: A coffee producer, The Turco Coffee intends to introduce a new 1 kg coffee grounds with a differentiated characteristic. And wishes to estimate the demand curve for the new coffee grounds. They have conducted a questionnaire survey of 1,462 people interviewed while they are shopping for a similar coffee grounds at different places in a month. Each people were asked whether they would actually purchase the coffee grounds at each price level represented to them. The price and quantity demanded relationship is classified by the answers of the people. The Excel spreadsheet, Demand Model SS23.xlsx, includes the demand schedule (cross-section data) collected by the consumer survey.

MBUS103 Global Managerial Economics

TASKS

  1. Identify the main determinant of demand for the introduced product – the new coffee grounds. Write the function of demand in the following form and explain the economically interpretable relationships.

Qd = f(X1, X2, X3, X4,X5 )

Analyze why and in which way the demand is affected by the determinants of demand for coffee grounds.

  1. Using the graphical method estimate (drive) the demand curve by plotting the price (P) and quantity demanded (Qd) using XY chart. Comment on the relationship between P and Qd.
  • Apply Regression analysis. To complete the modelling of the demand function, you hypothesize that the quantity demanded of coffee grounds (Qd ) is a function of its price (P).

For this task you are required to utilise simple regression analysis which is to be conducted using cross section data provided with the file Demand Model SS23.xlsx.

MBUS103 Global Managerial Economics

The model has he following form:

Qdb0 + b1 P + ei

Where:

bs: are the intercept and estimated coefficient with the regression procedure.

ei: is the error term

Questions

  1. Using economic theory, what are the hypothesised signs of the parameters, (b0, b1)
  2. Estimate the regression equation using excel and write the estimated equation.
  3. Interpret the estimated b coefficients for independent variables.
  4. Compare your hypothesized signs (question 1) with your estimated sign. If there are any discrepancies, provide an appropriate explanation.
  5. Using the results from the regression analysis, are your estimated parameters statistically significant? Write null and alternative hypothesis and apply t test procedure to justify the significance of the β coefficients and explain.
  6. Estimate the confidence interval for b1
  7. Write null and alternative hypothesis to apply F test procedure to test the validity of the model you estimated and explain.
  8. Interpret the estimated adj R2
  9. Estimated regression model can be used to forecast the demand for the next period.

MBUS103 Global Managerial Economics

Assume that the expected value of the independent variable, the market price will be $35 for the next year.

Estimate the value of dependent variable, quantity demanded of new coffee grounds.

  1. Conclusion

Provide a brief summary of the procedures you applied, problems, limitations and other issues of estimating demand. Use APA referencing style.

December 26, 2023
December 26, 2023

Occupational Safety & Health Report

Write a detailed report based on the following assignment prompt Select any ONE occupation/job classification in the Canadian workforce from the following list:

  • ER Nurse
  • Addiction Counsellor
  • Welder
  • Electrician
  • Crane Driver
  • Correctional Officer
  • Police Officer
  • Airline Cabin Crew Member
  • Laboratory Scientist
  • Warehouse worker
  • Radiographer
  • Delivery Driver

Executive Summary. Key takeaways and added value.
An Executive Summary is not a table of contents or chronology of what you did. It should contain the
critical contextual factors and takeaway findings/suggestions that you want the reader to know, if they
did not have time to read your full report.

Occupational Safety & Health Report

Occupational Safety & Health Report

Section 1: Introduction (a short introduction about the aim and purpose of the assignment and what
you hope to achieve. Signpost what you are going to do in the assignment and so lead and guide the
reader.
Section 2: The Nature, Context and Dimensions of the Chosen Occupation:
This will include:
– Describe the job/occupation
– What are the normal, duties, task and responsibilities?
– What are the qualifications and certifications to do the job?
– Is there any special or unique OHS dimensions to the job in terms of working environment and
terms and conditions of employment?
– Level of accidents and OHS that effect this occupation. Is it high risk, low or medium risk?
– Include a copy of a typical Job Description for such a job in the Appendix. See NOC or look at
HR websites

Occupational Safety & Health Report

Section 3: The Nature, Context, and Dimensions of the Industry/Industries that you will normally
find this occupation/job.
This will include looking at:
– What industry or sector employs this occupation?
– Is it a ‘dirty industry’ like oil and gas and mining which is high risk?
– What are the characteristics of the industry or sector in terms of competition, and unionization
and market forces such as PESTLE? Is it subject to a lot of change and new hazards?
– Level of accidents and OHS issues in the industry.
Section 4: Conduct The Risk Assessment For the Chosen Occupation:
As an employer, may need to conduct a systematic risk assessment to help identify the hazards and dangers that exist in the workplace, generally or for a particular occupation or class of worker and how they may put workers at risk. Need to determine if doing and have done enough to protect workers in their current work environment. It also helps to use a rating system as part of the risk assessment so as to quantify and measure the risk and its severity.

Occupational Safety & Health Report

This will include looking at:
– What are the risks and dangers that exist in this occupation presently and potentially into the
future?
– Include all hazards: physical, emotional, psychological, biological, chemical and
psychosocial.
– When assessing risks, consider the following steps:
o Risk Identification.
o Analysis of Risks.
o Treatment of Risks; and
o Monitoring and Controlling Risks.
Use a Risk Matrix Table (RMT) to determine the risk.

Occupational Safety & Health Report

Section 5: OHS Implications and Discussion and Reflections
This is a very critical part of the assignment, to which you should give a significant word count to as
it separates the good from the great!
This will include looking at:
– Having identified the risks and hazards, what can be done about it
– What type of interventions can address the risk?
– Can we control the risks and how?
– Can training and education play a role.
– How can the information from this Risk Assessment feed into other HR and business processes
and systems such as recruitment, job analysis and job description, orientation and onboarding,
CPD and training and development?
Section 6: Conclusion
Key takeaways for the reader of your report. Use APA referencing style.

December 26, 2023
December 26, 2023

Sustainable Hospitality in Canada

You will write an essay on the topic of Hotel OR Restaurant Sustainability base on one, particular business (The Fairmont Waterfront Hotel in Vancouver, Canada). The questions to cover: 1. Introduction: the meaning of environmental stewardship as it relates to hospitality businesses of your choice. (1 paragraph) 2. Social responsibility in the industry of your choice and based on the example of a particular business of your choice (hotel or restaurant). (1 paragraph) 3. 3 pillars of sustainability in the industry that you chose (hotel or restaurant) and based on the example of your choice (a hotel or a restaurant): People, Profit, Planet (3 paragraphs) 4. Conclusion (1 paragraph) Tip: Elaborate on the topic and use examples. It will be a basic, 6-paragraph essay (900 Words) LEARNING OUTCOME: Understanding the concept of sustainable restaurant’s or hotel’s development and operation.

Sustainable Hospitality in Canada

Sustainable Hospitality in Canada

You will write an essay on the topic of Hotel OR Restaurant Sustainability base on one, particular business (The Fairmont Waterfront Hotel in Vancouver, Canada). The questions to cover: 1. Introduction: the meaning of environmental stewardship as it relates to hospitality businesses of your choice. (1 paragraph) 2. Social responsibility in the industry of your choice and based on the example of a particular business of your choice (hotel or restaurant). (1 paragraph) 3. 3 pillars of sustainability in the industry that you chose (hotel or restaurant) and based on the example of your choice (a hotel or a restaurant): People, Profit, Planet (3 paragraphs) 4. Conclusion (1 paragraph) Tip: Elaborate on the topic and use examples. It will be a basic, 6-paragraph essay (900 Words) LEARNING OUTCOME: Understanding the concept of sustainable restaurant’s or hotel’s development and operation.

Sustainable Hospitality in Canada

You will write an essay on the topic of Hotel OR Restaurant Sustainability base on one, particular business (The Fairmont Waterfront Hotel in Vancouver, Canada). The questions to cover: 1. Introduction: the meaning of environmental stewardship as it relates to hospitality businesses of your choice. (1 paragraph) 2. Social responsibility in the industry of your choice and based on the example of a particular business of your choice (hotel or restaurant). (1 paragraph) 3. 3 pillars of sustainability in the industry that you chose (hotel or restaurant) and based on the example of your choice (a hotel or a restaurant): People, Profit, Planet (3 paragraphs) 4. Conclusion (1 paragraph) Tip: Elaborate on the topic and use examples. It will be a basic, 6-paragraph essay (900 Words) LEARNING OUTCOME: Understanding the concept of sustainable restaurant’s or hotel’s development and operation. Use APA referencing style.

December 26, 2023
December 26, 2023
Emergent Care Case Study
Based on the below case scenario and following the prompt questions generate a 1500 words paper. A well-known cardiothoracic surgeon, Dr. Wilbanks, and his wife present to the women’s center at your rural facility. You have placed them in observation and are awaiting a few tests. The wife, Sarah, has been placed on monitors and is determined to be in active labor. All attempts to stop labor have failed. Ultrasound shows the fetus measuring at 23 weeks and 0 days gestation, weighing approximately 475 grams. The fetus is also found to be male. You are unable to ship her to another location due to the progression of her labor.
Emergent Care Case Study
Emergent Care Case Study
You, the sole provider on the unit, know that delivery is imminent and discuss this with Dr. Wilbanks and Sarah. You go over the complications that may occur at the edge of viability and discuss resuscitation options. Sarah looks to her husband for answers and states she trusts his judgment. As she is being rushed back for an emergency Cesarean section, Dr. Wilbanks states: “I do not want any resuscitation efforts performed. The baby is too early and would only have a multitude of issues. Raising a child like that would be too much of a burden on my wife and I. We can always try again. I’ve performed surgeries on these types various times, and they never turn out normal.” Briefly describe the scenario: Use APA referencing style.
  1. What ethical principles support the parents’ wishes?
  2. Do ethical standards dictate that Sarah should also be questioned?
  3. How does the emergent nature of this scenario affect the ethics surrounding the case?
  4.  Do your personal convictions as a provider play a part here?
  5.  You are present at delivery to care for the infant. While the hospital does have a small Neonatal Intensive Care they are the only prepared to care for 32 weeks and above infants. The neonatologist is busy with another emergency and cannot attend the delivery. At delivery, the 23- week gestation male makes an effort to cry.
Emergent Care Case Study
a. Do you perform resuscitation at this time? Why or why not?
b. Based on the reflective equilibrium model in chapter 2 p. 53-54, what ethical theory and principles are leading you in the 15 seconds you have to make a decision?
c. How does the Belmont Report support your decision?
d. What ethical principles now apply to this baby, who is no longer a fetus, but an infant?
December 26, 2023
December 26, 2023

Beyond Meat Case Study

Beyond Meat, a producer of plant-based meat substitutes, was founded by Ethan Brown and Brent Taylor in 2009 in Los Angeles, California. The company’s aim was to change the world and try to slow down average meat consumption for the well-being of humans and animals. Beyond Meat had many high- profile investors, including Bill Gates and Twitter co-founders Biz Stone and Evan Williams. Beyond Meat’s vision was for consumers to enjoy a meat-like taste and texture in their favourite dishes while avoiding many chemicals that were used in processed meat and reducing the number of animals killed every year for their meat. The company wanted to reduce global meat consumption by 25 per cent by 2020. While this seemed to be a huge goal, Beyond Meat was striving to educate consumers about the superior benefits that eating vegan meat alternatives would provide to not only the consumers, but also to the environment they live in and the animals they live around. The big questions for Beyond Meat were: How could the company market a product that was still in development? How could consumer behaviour and tastes regarding eating meat be changed?

Beyond Meat Case Study

Beyond Meat Case Study

COMPETITION A key strength of Beyond Meat was that it offered by far one of the more appealing innovations to the meat alternative, the vegan industry. There had been many vegan meat alternatives for quite some time now, but based on consumer reviews, the taste and texture of Beyond Meat’s products were almost like the real thing. Other products, such as Quorn and Gardein, could not meet the standards of Beyond Meat, whose chicken strips, for example, looked, felt and tasted closer to real meat, especially since they contained reduced sodium, an important feature for the company’s target market of health-conscious people. The organization’s strategy was also interesting: it pushed stores to stock its meat along the real meat counter instead of with vegetarian options such as tofu. In an interview in Slate, Brown stated that he wanted consumers to think of the product as protein, regardless of whether or not it came from an animal or a plant. Future goals for management included reducing prices once production ramped up to prices lower than actual meat and to expand into India and China so that much more of the world’s market share would satisfy their meat cravings with this vegan alternative. Brown was confident that, someday, modern society would accept his innovations as it had accepted so many other technological changes.

Beyond Meat Case Study

GOING VEGAN The main benefits of vegan products were the absence of the antibiotics, hormones, genetically modified organisms (GMOs), trans fats and cholesterol, among many other additives, that were normally found in the real meat products that so many people consume everyday. These chemicals played a huge part in developing illnesses such as Type 2 diabetes, heart disease and obesity. In addition, Beyond Meat suggested many other interesting benefits of cutting meat out of consumers’ diets. For instance, studies concluded that people on vegetarian diets had much better moods than people whose diets included meat and fish since they contained many fatty acids, particularly omega 6, that when consumed in large amounts could cause depression or bipolar disorder. Eating more vegetarian meals also improved hormonal health as a result of cutting out animal proteins, which contained many unsafe hormones. Additionally, the same studies concluded that reducing animal meat consumption could improve body odours and sexual performance. The main benefit for most consumers was that eating healthy foods and less meat could prolong one’s life: vegetarians had much lower incidences of heart diseases, cancers and other life-threatening illnesses. The company claimed to save more than 1.5 million chickens per year, and People for the Ethical Treatment of Animals gave Beyond Meat its company of the year award in 2013.

Beyond Meat Case Study

COMPANY BACKGROUND Brown received a Masters of Business Administration from Columbia University and a master of public policy from the University of Maryland; he was mainly inspired by his dad’s virtues as a farmer and his childhood experiences with farm animals. He developed a promising career in the private and public energy sector, where he held leadership positions including at Ballard Power Systems, where he reported directly to the president. Taylor was also fuelled by his passion for agriculture and food; he held several positions as a partner for a vegetable seed technology start-up and represented investors and operators in international markets such as India and Turkey. Taylor graduated from the University of California at Los Angeles with Bachlor of Arts degrees in International Economics and Political Science and received his Masters Business Administration with honours from the Wharton School of Business at the University of Pennsylvania. At Wharton, his independent focus was on agribusiness investments in emerging markets. According to its website, Beyond Meat was backed by private equity, venture capital and an angel investor. It used non-GMO soy and pea proteins for its beef crumble, chicken strips and new prototype, the “Beast Burger.” Being a producer of foods, its key competitors were Kraft Foods, Garden Protein International, Kellogg Company, Tofutti Brands and many others.

Beyond Meat Case Study

Because vegan meat was much easier and required less energy to produce, contained no saturated fats and saved animals, Beyond Meat’s production process was rather simple. The meat was made by forming a powdered protein — soy for chicken strips and pea protein for beef — into a liquid paste, which then was heated, extruded through a machine and finally cooled. According to Brown, the key was to get the heating/cooling sequence right and then apply the right pressure through the extrusion. The animal meat industry was worth approximately $177 billion dollars, and Brown hoped to take a chunk of that within 50 years by penetrating the market with meat alternatives. He performed a great marketing initiative when he went to a New York Mets baseball game to let athletes taste test the new beast burgers, which were known for enhancing performance as well. Claiming it had “as much protein as beef, more omega-3s than salmon and more antioxidants than blueberries,” he used these famous athletes to try to convince meat-loving Americans to make the change to vegetarian meat. Beyond Meat also paid for ads in Citi Field and presented sliders to fans outside the stadium before the game.

Beyond Meat Case Study

As meat prices were continually increasing in the United States, the total consumption of meat began to decline, according to the U.S. Department of Agriculture. Even though there was a huge demand for vegetarian options, the market was still relatively small. Total U.S. sales of frozen meat substitutes in 2013 was $394 million dollars, an increase of 5 per cent over 2012 sales. Beyond Meat was indeed leading the new generation of food producers, competing alongside another company known for its vegetarian Gardein brand chicken, Garden Protein International. In 2013, Beyond Meat started selling its newest product, the Beef-free Crumble, an approximation of cooked ground beef based on pea protein. The company’s products were priced higher than average chicken and beef products but were still lower than chicken strips and tenders made from real meat. The largest consumer market for Beyond Meats was the younger generation, which was more health and environmentally conscious and, ultimately, the driving force behind using plant protein for food source.

Beyond Meat Case Study

Could the company reach beyond this demographic to increase sales of its products? Would the food tastes of Americans change quickly enough to ensure that growing profits would attract more investors? These were the issues facing Beyond Meats in 2014. Use APA referencing style.

CASE STUDY QUESTIONS

  1. Examine the trends that are influencing the consumer packages goods (CPG) industry to which Beyond Meat belongs.
  2. Define the market for Beyond Meat. What segmentation variables should the company use and why?
  3. What can beyond meat do to shape consumer behavior and preferences regarding eating a plant-based meat substitute.
  4. Develop a marketing strategy to help beyond meat launch new products.
December 26, 2023
December 26, 2023

Heart Transplant Dilemma

Case Study Excerpt In this scenario, you are the advanced practice nurse on the transplant committee for Hope Medical Center. All members of the committee have to vote to decide which patient will receive a donor heart. Five other people are on the committee with you:

  • The administration member is Wes, the Chief Operating Officer.
  • The physician member is Dr. Haswell, Cardiovascular Surgeon and Head of Transplant Services.
  • The social services member is Mahalia, who has worked closely with all clients on the transplant list.
  • The chaplain member is Pastor Arturo, pastor of a local church and lead chaplain at Hope Medical Center
  • The community member is Dr. Bashist, a retired general surgeon who serves on the Board of Directors.

Early this morning, a 17-year-old died following a motorcycle accident. The parents want their son to be an organ donor. The team at Heart of Mercy Hospital prepared and began harvesting organs and notified Hope Medical Center that they have a heart for their patient Bernadine Smith, a 32-year-old with a congenital heart defect who needs a transplant after recently enduring her third pregnancy and delivering a healthy baby boy. At Hope, Bernadine has been prepped for surgery.

Heart Transplant Dilemma

Heart Transplant Dilemma

As surgery begins, a member of the organ transplant team is on the way by helicopter to pick up Bernadine’s new heart. After the heart is procured and the team member is on the way back with the heart, Bernadine suffers a massive stroke and dies on the table. Hope Medical Center, having already taken possession of the heart, now has just under an hour to decide who gets the heart. Your first job is to interview the following candidates who are next in line for the heart. First is Helen Adams. Helen is a 65-year-old, single Caucasian female with no children or family. Her health history includes coronary artery disease, history of two-packs-per-day smoker, BMI of 29.

Heart Transplant Dilemma

She has modified her diet and gave up smoking 9 months ago. She currently requires 2 LPM oxygen at all times. She is not a candidate for revascularization. As you interview her she states, “Yeah, I quit smoking months ago. God, I miss it. I know you all keep telling me need a new heart or I’ll be dead in a year, but I think I’d feel weird with someone else’s heart in me. I’ve heard people start to like things they never did before and stuff like that. What if it makes me more like the person I get a heart from, and I don’t like it? I’m just not totally sold on the idea.” Second, you interview Quentin West. Quentin is a 38-year-old African American father of four, His wife has been a stay-at-home mom until recently, when Quentin became unable to work as a result of his inability to perform required duties. His health history includes cardiomyopathy, hypertension, and a BMI of 42. He tells you his BMI was much lower in his 20s, when he played professional football as an offensive lineman. He also says he understands that playing football led to his development of cardiomyopathy. He states that he has seen many of his former teammates and friends die of this condition. He does admit to a history of substance abuse but states that he gave that up before his first child was born.

Heart Transplant Dilemma

After your interviews, you are headed back to speak to the rest of the committee when you are grabbed by a nurse to help with a cardiac arrest coming in by ambulance. When the patient arrives, you receive the following regarding the patient: Earl, a 42-year-old male was snow skiing nearby when he suddenly collapsed. His girlfriend called 911. When emergency services arrived, the patient had a pulse, but the pulse was lost on the way to the hospital; CPR was initiated, and the patient was intubated. The paramedics were able to get a heartbeat back; however, the patient continues to have arrhythmias and apparent low cardiac output. Earl is found to have a history of coronary artery disease, hypertension, heart failure, and previous heart attack resulting from cocaine use. He is stabilized and moved to the ICU on a heart pump with a poor prospective outcome. When you go in to meet with the ethics committee with your update, you discover that the patient from the ER is the son of Earl Hope Eubanks the third, a major donor to the facility and the person for whom the hospital is named. Mr. Eubanks has contacted the facility and pledged to pay for a new pediatric cancer wing to be developed and built .„ but it is certainly inferred that the money will be donated only if the son receives the donor heart. As the committee sets down to discuss who should receive the heart, the following discussion occurs:

Heart Transplant Dilemma

Wes: Thank you all for gathering on such short notice. As you all know, we have a big decision to make and not a lot of time to make it in. just so that we are all on the same page, we have three candidates for the heart that is en route to this facility. I would like to open the floor for comment,

Mahalia: I need to recuse myself. I feel like I am too emotionally involved to make an objective judgement in this case.

Wes: Thank you, Mahaila. I understand that this is certainly a difficult situation. I appreciate your honesty. Does anyone else wish to recuse themselves? Okay, so let’s open the floor for conversation.

Dr. Hasweh: As the surgeon, I want to be clear that neither of the two are great candidates.

Wes: Don’t you mean three candidates? We cannot forget about Mr. Eubanks.

Dr. Hasweh: Wes, we all know about his cocaine abuse. You know that disqualifies him.

Wes: But what if he quit? Your Mr. West also has a history of substance abuse.

Dr. Hasweh: History of, not current use. Let’s do a drug screen on Mr, Eubanks and see if he is still using and interview that girlfriend that was with him.

Heart Transplant Dilemma

Dr. Bashist: 1 personally believe that we should eliminate Ms. Adams. She isn’t even sure she wants a transplant.

Mahalia: I believe that she is just scared. Maybe she doesn’t want to get her hopes up, 11 she is chosen, she can always refuse and then we move on to the next recipient.

Dr. Bashist: But that is a waste of time.

Pastor Arturo: If it was you who needed the heart, I would think you wouldn’t feel it was a waste of time, I understand human nature and can see Mahalla’s points. Ms. Adams is certainly still a valid candidate. She has made strides toward a healthier lifestyle already.

Dr. Hasweh: Ms. Adams may be the best candidate since she has already shown that she can make the required changes,

Mahalia: What about Mr. West? He has a family to support, and he is so young!

Dr. Hasweh: But he has a history of substance abuse and a BMI of 42!

Mahalia: Well your Ms. Adams claims that she “quit smoking,'” but how can we really prove that?

Heart Transplant Dilemma

Wes: I appreciate all of the conversation, but we must not forget about Mr. Eubanks. Even if he comes back positive for substance abuse, imagine all of the good we could do with a children’s cancer wing. That has to play into this decision. The drug screen comes back inconclusive, and Mr. Eubanks’ girlfriend said she didn’t see him do anything drug related, After much more discussion, a vote is held. Wes and Mr. Bashist vote for Mr. Eubanks, and the chaplain and Dr. Hasweh vote for Mr. West. Ms. Adams is removed as a candidate. Mahalia again recuses herself. Your vote decides who gets the heart.

Committee Members

Advanced Practice Nurse: You

Administration: Wes, Chief Operating Officer

Physician: Dr. Hasweh, Cardiovascular Surgeon, Head of Transplant services.

Social Services: Mahlla, worked closely with all clients on the transplant list.

Chaplain: Pastor Arturo, pastor of a local church and a lead chaplain at the facility.

Community Member: Dr. Bahshist, retired general surgeon who serves on the board of directors.

Patients: Helen Adams Quentin West Earl Hope Eubanks IV

Heart Transplant Dilemma

Answer the following questions in a numbered list in your original list:

  1.  Your vote decides who gets the heart. Who would you choose and why?
  2. How did health inequality and inequities affect your decision?
  3. What ethics would you use to back up your decision?
  4. Why did you not choose the other candidates?
  5. Was this an easy or a difficult decision for you?
  6. Would you want to serve on an ethics committee in the future? why or why not?

In your original response, provide at least two references with in text citation to current literature, and assigned readings to support your assertions. Use APA referencing style.